Activate for: persona, buyer persona, ICP, ideal customer profile, target customer, who is my customer, define audience, target audience, customer profile, buyer profile, build persona, create persona, segment audience, market segment, who should we target, customer research, customer interview, voice of customer. NOT for: lead scoring (use lead-scoring), prospect research (use prospect-research), campaign planning (use campaign-planning), CRM enrichment (use crm-enrichment).
npx claudepluginhub panaversity/agentfactory-business-plugins --plugin sales-revops-marketingThis skill uses the workspace's default tool permissions.
Conduct this interview with sales leadership and top-performing reps:
Build and refine ideal customer profiles (ICPs) and buyer personas with pain points, motivations, and messaging guidance. Use this skill whenever someone needs to define their target buyer, create buyer personas, refine their ICP, understand a specific buyer type, says "who should we be selling to", "build a buyer persona for [role]", "define our ICP", "what does a [title] care about", or when developing messaging for a specific audience. Also trigger when someone mentions ideal customer profile, buyer journey, persona development, customer segmentation, or target market definition.
Discovers and defines Ideal Customer Profiles using firmographic criteria, buyer personas, scoring matrices, anti-ICP signals, and validation methodology. Useful for targeting, sales, and product strategy.
Defines ideal customer profiles (ICP), buyer/user personas, and buying centers for startups using Hexa's methodology. Guides company profiling, pain hierarchies, and 50-company validation test.
Share bugs, ideas, or general feedback.
Conduct this interview with sales leadership and top-performing reps:
Firmographic questions:
Timing signal questions: 5. What was happening at your best customers' companies when they first reached out or responded? 6. What event or trigger most often precedes a buying decision? 7. Are there times of year when your best customers typically buy?
Anti-ICP questions (equally important): 8. What company type engages heavily but never buys? (time-waster profile) 9. What company type buys but churns quickly? (wrong-fit profile) 10. What company type is resistant to your product regardless of fit?
For each buying persona (target contact, economic buyer, champion):
Role and motivation:
Pain and problem:
Buying behaviour:
Information consumption:
FIRMOGRAPHIC CRITERIA Company size: [Employee range] Revenue range: [range] Stage: [e.g. Established / Pre-IPO growth / SME] Geography: [Primary and secondary markets] Industry: [Top 3-5 verticals with conversion rates if known] Technology maturity: [e.g. Mid-tech -- has legacy systems, not yet modern stack]
POSITIVE FIT SIGNALS (look for these) [Signal: what to look for and where to find it]
NEGATIVE FIT SIGNALS (avoid these companies) [Signal: the company type that engages but never buys]
TIMING SIGNALS -- HOT (act within 48 hours) [Event or trigger]
TIMING SIGNALS -- WARM (act within 2 weeks) [Signal]
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WHO THEY ARE [3-4 sentences: career background, role scope, what drives them]
WHAT THEY WANT Primary goal: [Professional outcome they are measured on] Secondary goal: [What would make them look good]
WHAT THEY FEAR Primary fear: [What could make them look bad] Risk aversion: [What concerns would prevent them buying]
HOW THEY BUY Discovery: [How they find vendors -- referral / content / events / ads] Evaluation: [What they look for; who they trust] Decision: [Who else is involved; what triggers the final yes] Blocker: [Common reason they say no or delay]
HOW TO COMMUNICATE WITH THEM Tone: [peer-level / educational / ROI-focused / executive] Language: [words and frames that resonate; words that alienate] Avoid: [specific phrases or approaches that kill credibility] Lead with: [Pain / Outcome / Peer reference / Data]