group-funnel

Group Funnel

A high-converting 2-page funnel optimized for driving signups into a community group. Works with any platform: Skool, Whop, Facebook Groups, Discord, Circle, Mighty Networks, or any community URL.

Trigger keywords: If the user mentions "Skool", "Whop", "Facebook group", "community group", "Discord server", "Circle community", "membership group", "free group", or "paid group" — this is the funnel to use.

Funnel Flow

Traffic → Opt-In Page → Thank You Page
              │                │
         [Email Form]    [Deliver Lead Magnet]
                              [Community CTA → Group URL]
                              [Social Share Buttons]

Pages

Page 1: Opt-In Page

Purpose: Capture the visitor's email in exchange for a lead magnet, then redirect to the community-focused thank-you page.

Required Sections (in order):

1. Top bar — Announcement strip highlighting the free offer
2. Hero — Eyebrow badge, benefit-driven headline, sub-headline targeting the audience, fade-in animations
3. Video mockup — Stylized card with play button, content title, brand avatar + badge
4. Bullet benefits — 4–5 bullet points with check-mark icons
5. Opt-in form — Name + email fields with icon indicators, prominent CTA button with pulse animation
6. Social proof bar — Stacked avatars, star rating, member count
7. Privacy line — Zero-spam guarantee inside the form card

CTA Examples:

• "Yes! Send Me the Free Mini-Course →"
• "Get Instant Access to the [Lead Magnet] →"
• "Join [Number]+ [Audience] — Send It Now"

What to REMOVE:

• Navigation menu (no escape routes)
• Multiple competing CTAs
• Pricing or payment content
• External links above the fold

Page 2: Thank You Page

Purpose: Confirm opt-in, deliver the lead magnet, and drive the visitor into the community group.

Required Sections (in order):

1. Success bar — Green confirmation strip
2. Confirmation hero — Animated check circle, headline, email check instructions
3. Video placeholder — Stylized video card with play button, loading dots, content title
4. Community CTA card — Eyebrow badge, headline selling the community, description, 4-perk grid, CTA button linking to community group, free-to-join note
5. Social share section — Twitter/X share button + copy-link button

Community Perks Grid (customize all 4):

• Perk 1 — e.g., "Live Community" + description
• Perk 2 — e.g., "Resource Library" + description
• Perk 3 — e.g., "Weekly Challenges" + description
• Perk 4 — e.g., "Full Course Library" + description

Customization Variables

Every bracketed [Placeholder] in the templates must be replaced:

Variable	Used In	Example
[Lead Magnet Type]	Top bar, badges	"FREE Mini-Course", "FREE Video Series"
[Lead Magnet Name]	Hero, video, meta	"How to Build a 6-Figure Coaching Biz"
[Headline]	Hero h1	"Steal My Exact System: How I [Result] in [Time]"
[Target Audience]	Hero sub-headline	"coaches, consultants, and course creators"
[Brand Name]	Video footer, community card, meta	"Your Brand"
[Brand Initial]	Avatar elements	"Y"
[Bullet 1–5 Bold]	Bullet list	"How to set up your group"
[Bullet 1–5 Text]	Bullet list	"step-by-step, from scratch"
[Form Headline]	Opt-in card	"Yes — I Want the Free Training"
[CTA Button Text]	Submit button	"Send Me Instant Access →"
[Social Proof Count]	Proof bar	"2,500+"
[Social Proof Audience]	Proof bar	"community members"
[Avatar 1–4 Initials]	Proof avatars	"JM", "SR", "AK", "LP"
[Community URL]	Community CTA button	"https://www.skool.com/your-group"
[Community Name]	Thank-you community card	"Your Brand Community"
[Community Platform]	CTA context	"Skool", "Whop", "Facebook"
[Perk 1–4 Emoji]	Perks grid	"🌍", "⚡", "🌟", "📚"
[Perk 1–4 Title]	Perks grid	"Live Community"
[Perk 1–4 Description]	Perks grid	"Daily discussions and wins"
[Twitter Share Text]	Share button href	URL-encoded share message
[Video Title]	Video placeholder	Same as Lead Magnet Name
[Video Duration]	Video footer	"Coming Soon", "45 min"
[Meta Description]	Both pages	SEO meta description
[OG Title]	Both pages	Open Graph title
[OG Description]	Both pages	Open Graph description

Conversion Benchmarks

Metric	Good	Great	Elite
Opt-in rate	25%	35%	50%+
Email open rate (welcome)	40%	55%	70%+
Thank-you → group join	15%	25%	40%+
Thank-you social share	3%	8%	15%+

A/B Test Recommendations

1. Headline — Test problem-focused vs. result-focused
2. CTA button text — Test "Get Instant Access" vs. "Yes! Send It Now"
3. Video mockup — Test mockup vs. embedded real video
4. Bullet count — Test 3 bullets vs. 5 bullets
5. Social proof — Test avatar stack vs. testimonial quote
6. Community CTA placement — Test above vs. below video on thank-you page