Outlines recurring membership funnel: landing pages, trial signups, onboarding flows, member dashboards, retention emails, metrics, and churn tactics for communities and SaaS.
npx claudepluginhub ominou5/funnel-architect-pluginThis skill uses the workspace's default tool permissions.
Optimize for both acquisition AND retention. The money is in the recurring revenue.
Builds 4–6 page SaaS trial/signup funnel: landing page, signup, onboarding, upgrade. Converts visitors to free trial or freemium users then paid for recurring revenue products.
Maps customer journeys from stranger to repeat buyer across TOFU/MOFU/BOFU stages with page templates, copy hooks, conversion targets, and optimization checklists for B2C, B2B, SaaS, and other models.
Designs sales funnels, value ladders, and customer journeys using DotCom Secrets principles including Hook-Story-Offer, traffic temperature matching, and funnel types like lead, tripwire, webinar.
Share bugs, ideas, or general feedback.
Optimize for both acquisition AND retention. The money is in the recurring revenue.
Traffic → Landing Page → Signup (Trial/Low-Ticket) → Onboarding → Member Area
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Retention Loop
| Page | Purpose |
|---|---|
| Landing Page | Sell the community/membership value |
| Signup / Checkout | Free trial or low-price entry |
| Onboarding (3–5 screens) | Personalize experience, quick win |
| Member Dashboard | Content, community, progress tracking |
| Step | Screen | Goal |
|---|---|---|
| 1 | Welcome + profile setup | Personalization |
| 2 | "What's your #1 goal?" | Tailor experience |
| 3 | Recommend first action | Immediate value |
| 4 | Tour of key features | Reduce overwhelm |
| 5 | Join the community | Social accountability |
| Timing | Purpose | |
|---|---|---|
| Welcome | Immediately | Login details, quick start guide |
| Quick Win | +24 hours | "Complete this in 10 min and see [result]" |
| Community | +3 days | "Meet other members + introduce yourself" |
| Weekly Value | Every Monday | New content highlight, member spotlight |
| Engagement Check | +14 days | "Haven't logged in? Here's what you missed" |
| Win Celebration | Monthly | "Congrats on [milestone/progress]" |
| Pre-Renewal | 7 days before renewal | Value recap, what's coming next month |
| Cancellation Save | On cancel request | "Before you go…" offer or survey |
| Metric | Target |
|---|---|
| Trial signup rate | > 10% |
| Trial → paid conversion | > 40% |
| Monthly churn rate | < 5% |
| Avg member lifetime | > 6 months |
| LTV:CAC ratio | > 3:1 |
| NPS score | > 50 |