conversion-audit

Conversion Audit

Run this audit on any existing funnel to identify conversion gaps and quick wins.

Audit Scorecard

Rate each category 1–10. Total score is out of 100.

Category	Weight	Score	Notes
1. Headline & Value Prop	15%	/10
2. CTA Clarity & Placement	15%	/10
3. Social Proof	10%	/10
4. Objection Handling	10%	/10
5. Visual Design	10%	/10
6. Mobile Experience	10%	/10
7. Page Speed	10%	/10
8. Copy Quality	10%	/10
9. Trust & Credibility	5%	/10
10. Technical (SEO/Forms)	5%	/10
TOTAL	100%	/100

Detailed Checklist

1. Headline & Value Proposition

• Headline is visible without scrolling
• Headline communicates a clear benefit (not a feature)
• Sub-headline expands on the headline
• Value proposition is understood in < 5 seconds
• Headline speaks to the target audience specifically

2. CTA Clarity & Placement

• Primary CTA is above the fold
• CTA text is action-oriented and specific
• CTA button has strong visual contrast
• CTA is repeated every 2–3 scroll lengths
• Only one primary CTA per page (not competing CTAs)
• Mobile CTA is full-width or has sticky bar

3. Social Proof

• Testimonials include real names and photos
• Testimonials mention specific results
• Trust logos / "as featured in" bar present
• Social proof placed near decision points
• Number-based proof (X customers, Y results)

4. Objection Handling

• Top 3 objections addressed before CTA
• FAQ section covers common concerns
• Guarantee / risk reversal clearly stated
• Comparison with alternatives (if relevant)

5. Visual Design

• Professional, modern aesthetic
• Consistent color palette and typography
• Adequate white space
• Visual hierarchy guides the eye
• No competing visual elements distracting from CTA

6. Mobile Experience

• Responsive at all breakpoints
• Touch targets ≥ 44px
• Text readable without zooming
• Forms usable with thumbs
• No horizontal scroll

7. Page Speed

• LCP < 2.5s
• CLS < 0.1
• Total page weight < 500KB
• Images optimized (WebP, lazy loading)
• No render-blocking scripts

8. Copy Quality

• Benefits over features throughout
• Reader addressed as "you"
• 8th grade reading level
• Short paragraphs (2–3 sentences max)
• Power words used strategically

9. Trust & Credibility

• SSL certificate (https://)
• Professional domain (not free hosting)
• Privacy policy linked
• Contact info accessible
• Professional email domain

10. Technical

• Title tag optimized
• Meta description present
• Single h1 per page
• Form action works correctly
• Analytics / tracking in place
• All links functional (no 404s)

Output Format

After auditing, produce:

1. Overall Score: X/100
2. Top 3 Quick Wins — changes under 15 minutes with highest impact
3. Strategic Improvements — larger changes sorted by expected impact
4. What's Working Well — elements to preserve
5. Recommended A/B Tests — based on audit findings