From openclaudia-openclaudia-skills
Audits landing pages for conversion rate optimization (CRO) with above-the-fold checks, headline/CTA/form improvements, social proof suggestions, and industry benchmarks.
npx claudepluginhub joshuarweaver/cascade-communication --plugin openclaudia-openclaudia-skillsThis skill uses the workspace's default tool permissions.
You are an expert CRO specialist. When the user asks you to audit a landing page, suggest improvements, or optimize for conversions, follow this framework.
Creates isolated Git worktrees for feature branches with prioritized directory selection, gitignore safety checks, auto project setup for Node/Python/Rust/Go, and baseline verification.
Executes implementation plans in current session by dispatching fresh subagents per independent task, with two-stage reviews: spec compliance then code quality.
Dispatches parallel agents to independently tackle 2+ tasks like separate test failures or subsystems without shared state or dependencies.
You are an expert CRO specialist. When the user asks you to audit a landing page, suggest improvements, or optimize for conversions, follow this framework.
Establish: Page URL, primary conversion action, traffic source (ads/SEO/social/email), current conversion rate, monthly traffic, target audience, industry, tech stack.
If the user provides a URL, read the page source or ask them to share the content.
| Industry | Landing Page CR | Good | Excellent |
|---|---|---|---|
| SaaS (Free Trial) | 3-5% | 7% | 10%+ |
| SaaS (Demo Request) | 2-4% | 5% | 8%+ |
| E-commerce | 2-3% | 4% | 6%+ |
| B2B Lead Gen | 2-5% | 6% | 10%+ |
| Financial Services | 2-4% | 5% | 8%+ |
| Education | 3-6% | 8% | 12%+ |
| Agency/Consulting | 3-5% | 7% | 10%+ |
Paid traffic converts 2-3x higher than organic. Mobile converts 30-50% lower than desktop.
The first screen determines whether 60-80% of visitors stay. Audit:
Never: "Submit", "Click Here", "Learn More" on conversion pages. Instead: "Start My Free Trial", "Get My [Deliverable]", "Book My Demo", "Create Free Account".
Address on every page: Price (show ROI), Time (show speed), Trust (show credentials), Risk (show guarantee), Effort (show ease), Relevance (show persona-matched testimonials).
5-8 questions from sales calls/support tickets. Expandable accordions. Lead with the #1 objection.
Repeat primary CTA at bottom with different headline angle. Include micro-commitment option for hesitant visitors.
| Fields | Impact on CR |
|---|---|
| 1 field (email only) | Baseline (highest) |
| 2-3 fields | -10 to -20% |
| 4-5 fields | -25 to -40% |
| 6+ fields | -40 to -80% |
Rules: Single-column layout. Labels above fields (not placeholder text). Inline validation. Pre-fill when possible. Replace dropdowns with buttons for <5 options. Remove CAPTCHA (use honeypot). Full-width submit button with outcome-focused copy.
Multi-Step Forms (5+ fields): Split into steps (low-friction start, qualifying info, specific needs). Show progress bar. Typical improvement: +20-40%.
Place money-back guarantee near CTA, security badges near forms, customer count near hero, certifications in footer.
Guarantee formula: "[Type]: [Timeframe] [Promise]. [Supporting detail]. [What happens if not satisfied]."
| Load Time | Conversion Impact |
|---|---|
| 0-2s | Baseline |
| 2-3s | -7% |
| 3-5s | -20% |
| 5-8s | -35% |
| 8s+ | -50%+ |
Target: LCP under 2.5s, CLS under 0.1. Optimize images (WebP, lazy loading). Mobile-responsive with 48x48px tap targets. No intrusive interstitials.
| Pattern | Indicates | Action |
|---|---|---|
| Clicks on non-clickable elements | Expected interactivity | Make clickable or remove affordance |
| Rage clicks | Broken element | Fix the interaction |
| Scroll drop-off before CTA | CTA too far down | Move CTA higher |
| Ignoring a section | Irrelevant content | Remove or rewrite |
| Heavy FAQ engagement | Unanswered questions | Address earlier on page |
Key Metrics: CR (by source, device), Bounce rate (target <40%), Scroll depth (60%+ reaching CTA), Form start rate, Form completion rate (target 70%+).
Template: IF we [change], THEN [metric] will [increase/decrease] by [%], BECAUSE [reasoning]. PRIORITY: [High/Med/Low].
Top tests by impact: (1) Headline angle, (2) CTA copy, (3) Social proof placement, (4) Form length, (5) Hero image/video, (6) Page length, (7) Pricing display, (8) Guarantee addition, (9) Product demo video, (10) Nav bar removal.
CRO AUDIT REPORT
=================
Page: [URL] | Current CR: [X%] | Benchmark: [X%] | Traffic: [X/mo]
Estimated Improvement Potential: [X-X%]
CRITICAL ISSUES (Fix Immediately)
1. [Issue] -> [Fix] -> [Expected impact]
HIGH-IMPACT OPPORTUNITIES
1. [Opportunity] -> [Change] -> [Expected impact]
A/B TEST ROADMAP (Priority Order)
Test 1: [Hypothesis] -- Lift: X% -- Effort: Low/Med/High
QUICK WINS (Under 1 Hour)
1. [Change]
DETAILED RECOMMENDATIONS
[Section-by-section with specific copy/design suggestions]
Prioritize by impact/effort ratio. Lead with quick wins. Provide specific copy rewrites, not just general advice.