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From ai-business-skills
Creates a 12-month personal brand strategy: niche selection, positioning, story arc, content pillars, authority ladder, and growth plan. Requires context from skill 22.
npx claudepluginhub minhnv0807/ai-business-skills --plugin ai-business-skillsHow this skill is triggered — by the user, by Claude, or both
Slash command
/ai-business-skills:23-personal-brand-strategyThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> "Thuong hieu ca nhan khong phai ve ban NGHI ban la ai — ma la ve nguoi khac NHAN RA ban la ai khi ban khong co mat."
Generates a 12-month personal brand strategy for global markets, including niche selection (Ikigai + 3x3), positioning, story arc, content pillars, and quarter-by-quarter growth roadmap.
Generates minimalist marketing plans via content strategies for scaling products with ~100 customers, covering funnels, audience building, and social media without ads.
Guides building a minimalist marketing plan focused on content over ads for products with ~100 customers and proven product-market fit.
Share bugs, ideas, or general feedback.
"Thuong hieu ca nhan khong phai ve ban NGHI ban la ai — ma la ve nguoi khac NHAN RA ban la ai khi ban khong co mat."
Skill nay tao chien luoc 12 thang day du: chon niche, dinh vi, story arc, content pillars, authority ladder, va growth plan theo tung quy. Doc context file tu skill 22 truoc khi bat dau.
| Doi tuong | Vi du cu the |
|---|---|
| Founder / CEO | Muon ke hoach 12 thang xay thuong hieu ca nhan song song cong ty |
| Coach / Consultant | Muon lo trinh tu "chua ai biet" → "expert duoc moi noi" |
| Creator / KOL | Muon tang follower co chien luoc, khong phai dang dai |
00-ke-hoach-mkt thay the20-brief-client-intake22-personal-brand-context truocBat buoc: Phai co file .agents/personal-brand-context.md — chay skill 22 truoc.
File nay chua niche, audience, north star, brand voice — skill 23 doc de khong hoi lai.
skill 22-personal-brand-context truocKiem tra co file .agents/personal-brand-context.md khong:
22-personal-brand-context truoc.
Neu user muon tiep tuc, hoi 3 cau toi thieu:
Passion (Ban thich gi?)
|
Skill ------+------ Demand
(Ban gioi gi?) (Thi truong can gi?)
|
Uniqueness
(Ban khac gi doi thu?)
Niche tot = giao diem cua 4 vung. Thieu 1 vung → niche yeu.
Buoc 1: Liet ke 3 passion + 3 skill
| Skill 1: [___] | Skill 2: [___] | Skill 3: [___] | |
|---|---|---|---|
| Passion 1: [___] | Niche A | Niche B | Niche C |
| Passion 2: [___] | Niche D | Niche E | Niche F |
| Passion 3: [___] | Niche G | Niche H | Niche I |
Buoc 2: Cham diem tung niche
| Niche | Demand (1-5) | Uniqueness (1-5) | Tong |
|---|---|---|---|
| A | ? | ? | ? |
| B | ? | ? | ? |
| ... | ... | ... | ... |
Buoc 3: Chon top 1-2 niche co tong cao nhat (toi thieu 6/10).
"Niche phai du lon de co audience, du nho de ban la expert."
| Niche vi du (VN 2025-2026) | Demand | Ghi chu |
|---|---|---|
| AI ung dung cho SME | 5 | Hot nhat, nhung canh tranh cao |
| Marketing cho phong kham | 4 | Niche nho, it doi thu, gia cao |
| Tai chinh ca nhan Gen Z | 5 | Audience lon, nhieu format |
| Coaching ban hang B2B | 3 | Niche hep nhung san sang tra gia cao |
| Content strategy cho SaaS VN | 3 | Moi noi, it nguoi lam |
| Day tieng Anh giao tiep | 4 | Luon co nhu cau, canh tranh |
| Xay dung doi nhom startup | 3 | Founder audience, monetize tot |
| E-commerce cross-border | 4 | Xu huong 2025, nhieu nguoi can |
| Suc khoe tinh than workplace | 4 | Tang manh hau COVID |
| Personal finance cho freelancer | 3 | Niche nho, loyalty cao |
"Toi giup [AUDIENCE] dat [OUTCOME] thong qua [UNIQUE METHOD] trong [TIMELINE]."
Founder:
"Toi giup founder startup Viet dat 1000 nguoi theo doi LinkedIn trong 90 ngay thong qua phuong phap 'Build in Public' co he thong."
Coach:
"Toi giup quan ly cap trung tang 30% hieu suat doi nhom trong 6 thang thong qua mo hinh coaching 1-1 ket hop workshop noi bo."
Creator:
"Toi giup nguoi di lam Gen Z hieu tai chinh ca nhan trong 30 ngay thong qua series video ngan giai thich bang vi du doi thuong."
| Cau hoi | Phai tra loi duoc |
|---|---|
| Ai? | Audience cu the (khong phai "moi nguoi") |
| Van de gi? | Pain point / mong muon ro rang |
| Cach nao? | Phuong phap / approach doc dao cua ban |
| Khac gi? | Diem khac biet so voi 3-5 nguoi cung lam |
Neu chua tra loi du 4 cau → chua san sang dinh vi. Quay lai Niche Selection.
Story arc la cot truyen thuong hieu ca nhan — khong phai tieu su, ma la HANH TRINH. Nguoi ta nho cau chuyen, khong nho danh sach thanh tich.
Chuong 1: NGUON GOC Chuong 2: KHUC QUANH Chuong 3: HIEN TAI
(Vi sao ban bat dau?) → (Dieu gi thay doi ban?) → (Ban dang lam gi?)
- Pain point ca nhan - Khoảnh khắc "aha" - Su menh hien tai
- Boi canh gia dinh/xa hoi - That bai lon nhat - Giup ai, bang cach nao
- Dong luc goc - Bai hoc cot loi - Tam nhin tuong lai
Prompt 1 — Nguon goc:
"Truoc khi lam [linh vuc hien tai], toi tung [cong viec/tinh huong cu]. Dieu khien toi bat dau la [su kien/cam xuc cu the]."
Prompt 2 — Khuc quanh:
"Buoc ngoat lon nhat la khi [su kien cu the]. Toi nhan ra [bai hoc], va tu do toi quyet dinh [hanh dong]."
Prompt 3 — Hien tai:
"Hom nay toi giup [audience cu the] bang cach [phuong phap]. Dieu toi tin nhat la [triet ly cot loi]."
4 pillars x 7 chu de moi pillar = 28 chu de cho 12 thang. Du de post 2-3 lan/tuan ma khong bao gio het y tuong.
| Pillar | Ten | Mo ta | Vi du |
|---|---|---|---|
| 1 | Industry Expertise | Kien thuc chuyen mon ban BIET | Framework, phan tich xu huong, case study |
| 2 | Behind the Scenes | Cach ban LAM VIEC | Quy trinh, tool, sai lam + bai hoc |
| 3 | Personal Philosophy | Dieu ban TIN | Quan diem gay tranh luan, gia tri ca nhan |
| 4 | Community Value | Dieu ban CHO DI | Template mien phi, checklist, hoi dap |
| # | Pillar 1: Expertise | Pillar 2: Behind Scenes | Pillar 3: Philosophy | Pillar 4: Community |
|---|---|---|---|---|
| 1 | Xu huong nganh 2025 | 1 ngay lam viec cua toi | Sai lam lon nhat nganh | Template mien phi |
| 2 | Framework giai quyet X | Tool toi dung hang ngay | Loi khuyen toi khong dong y | Checklist cho nguoi moi |
| 3 | Case study khach hang | Quy trinh tu A-Z | Bai hoc tu that bai | FAQ tra loi 10 cau hoi |
| 4 | So sanh 2 phuong phap | Hau truong du an X | Dieu toi uoc biet som hon | Guide buoc-by-buoc |
| 5 | Phan tich du lieu nganh | Ket qua thang nay | Quan diem nguoc dong | Resource list tot nhat |
| 6 | Tong hop kien thuc | Hanh trinh hoc skill moi | Triet ly lam viec | Livestream Q&A |
| 7 | Du doan xu huong nam toi | Review tool/sach | Cam nhan ve nganh | Challenge cong dong |
| Platform | Pillar chinh | Ly do |
|---|---|---|
| Pillar 1 (Expertise) | Audience chuyen nghiep, content dai duoc doc | |
| TikTok / Reels | Pillar 2 (Behind Scenes) | Format ngan, visual, behind-the-scenes hut view |
| Facebook Group | Pillar 4 (Community) | Tuong tac cao, community-driven |
| Blog / Newsletter | Pillar 3 (Philosophy) | Long-form, deep thinking |
Tu "nguoi binh thuong" den "thought leader" khong xay ra 1 dem. Day la lo trinh 12 thang chia 5 giai doan.
| Nac | Ten | Thoi gian | Hoat dong chinh | KPI |
|---|---|---|---|---|
| 1 | Observer | Tuan 1-4 | Follow 50 experts, curate noi dung hay, comment gia tri | 100 comment chat luong |
| 2 | Contributor | Thang 2-3 | Dang bai original, chia se kinh nghiem, case study dau tien | 20 bai original, 200 followers |
| 3 | Specialist | Thang 4-6 | Deep dive niche, tao framework, series chuyen sau | 1 framework, 1000 followers |
| 4 | Authority | Thang 7-9 | Guest podcast, collab, media mention, first product | 3 collab, 3000 followers |
| 5 | Thought Leader | Thang 10-12 | Invited speaker, mentoring, khoa hoc/ebook | 5000+ followers, doanh thu |
| Nac | Content types | Platform focus |
|---|---|---|
| Observer | Comment, share + ghi chu, thread curate | LinkedIn, Twitter/X |
| Contributor | Bai viet ngan, carousel, video ngan | LinkedIn, TikTok |
| Specialist | Series dai, framework visual, case study | LinkedIn, Blog, YouTube |
| Authority | Podcast guest, collab video, newsletter | Podcast, YouTube, Email |
| Thought Leader | Keynote, course, book, media interview | Da nen tang + offline |
gantt
title Personal Brand 12-Month Roadmap
dateFormat YYYY-MM
section Q1 Foundation
Setup profile & brand assets :q1a, 2025-01, 1M
Content engine 28 posts :q1b, 2025-01, 3M
Build first 500 followers :q1c, 2025-01, 3M
section Q2 Amplify
Collab & guest appearances :q2a, 2025-04, 3M
Launch newsletter/community :q2b, 2025-04, 2M
Reach 2000 followers :q2c, 2025-04, 3M
section Q3 Monetize
First paid offer :q3a, 2025-07, 2M
Scale to 5000 followers :q3b, 2025-07, 3M
First revenue milestone :q3c, 2025-08, 2M
section Q4 Scale
Systems & automation :q4a, 2025-10, 2M
Team/VA support :q4b, 2025-11, 2M
10K+ followers & recurring rev :q4c, 2025-10, 3M
Q1 (Thang 1-3): FOUNDATION — Xay nen mong
| Thang | Viec chinh | KPI |
|---|---|---|
| 1 | Setup profile (avatar, bio, banner), chon 2 platform chinh | Profile hoan chinh 100% |
| 2 | Dang 10 bai (Pillar 1+2), comment 50 bai cua expert | 200 followers, 10 bai |
| 3 | Dang 18 bai (du 4 pillar), first case study | 500 followers, 28 bai tong |
Q2 (Thang 4-6): AMPLIFY — Khuyech dai
| Thang | Viec chinh | KPI |
|---|---|---|
| 4 | Lien he 10 nguoi de collab, launch newsletter | 2 collab, 100 subscribers |
| 5 | Guest podcast/livestream, series chuyen sau | 1 podcast, 1 series 4 bai |
| 6 | Tao lead magnet (ebook/template mien phi) | 2000 followers, 300 email |
Q3 (Thang 7-9): MONETIZE — Kiem tien
| Thang | Viec chinh | KPI |
|---|---|---|
| 7 | Ra mat offer dau tien (1-1, workshop, khoa hoc mini) | 5 khach hang dau tien |
| 8 | Thu thap testimonial, toi uu offer | 10 testimonial, 3500 followers |
| 9 | Chay ads cho offer (tuy chon), tang gia | 5000 followers, doanh thu on dinh |
Q4 (Thang 10-12): SCALE — Mo rong
| Thang | Viec chinh | KPI |
|---|---|---|
| 10 | Xay system content (batch, schedule, repurpose) | Tiet kiem 50% thoi gian |
| 11 | Tuyen VA / editor, launch san pham thu 2 | 1 team member, 8000 followers |
| 12 | Review ca nam, lap ke hoach nam 2 | 10K+ followers, recurring revenue |
| Rui ro | Muc do | Cach phong tranh |
|---|---|---|
| Burnout | Cao | Batch content, nghi 1 tuan/quy, khong chase algorithm |
| Fake authority | Cao | Chi noi nhung gi ban DA LAM, khong phai nhung gi ban DOC DUOC |
| Over-promise | Trung binh | Cam ket ket qua kha thi, khong "dam bao thanh cong" |
| Mat privacy | Trung binh | Phan biet "chia se" vs "pho bay", gia dinh khong phai content |
| AI dependency | Thap-Trung binh | AI ho tro, khong thay the giong noi ca nhan |
"Viet Nam chua co nen tang support strong personal brand nhu LinkedIn US — nhung dang thay doi nhanh. LinkedIn VN tang 40% user 2024, TikTok giao duc bung no. Doi voi founder/coach VN: xay personal brand bay gio la 'early mover advantage'."
# Personal Brand Strategy — [Ho ten]
Ngay: [YYYY-MM-DD]
Variant: [Founder / Coach / Creator]
## 1. Niche da chon
Niche: [___]
Demand score: [1-5]
Uniqueness score: [1-5]
Ly do chon: [___]
## 2. Positioning Statement
"Toi giup [audience] dat [outcome] thong qua [method] trong [timeline]."
## 3. Story Arc
- Chuong 1 (Nguon goc): [___]
- Chuong 2 (Khuc quanh): [___]
- Chuong 3 (Hien tai): [___]
## 4. Content Pillars (28 chu de)
| Pillar | 7 chu de |
|--------|---------|
| Expertise | [___] |
| Behind Scenes | [___] |
| Philosophy | [___] |
| Community | [___] |
## 5. Authority Ladder — Vi tri hien tai
Nac hien tai: [1-5]
Nac muc tieu 12 thang: [___]
## 6. 12-Month Plan
| Quy | Muc tieu chinh | KPI |
|-----|---------------|-----|
| Q1 | [___] | [___] |
| Q2 | [___] | [___] |
| Q3 | [___] | [___] |
| Q4 | [___] | [___] |
## 7. Platform chinh
Platform 1: [___] — Pillar [___]
Platform 2: [___] — Pillar [___]
## 8. Risk mitigation
[Top 3 rui ro + cach phong tranh]
Truoc khi ket thuc:
personal-brand-strategy-[ten]-[YYYYMMDD].md22-personal-brand-context — Foundation skill, PHAI chay truoc skill nay26-thought-leadership-content — Tao noi dung thought leadership tu strategy nay09-insight-khach-hang — Hieu sau audience ca nhan17-pricing-strategy — Dinh gia offer khi den giai doan monetize (Q3)Skill 23 | Over Powers Agency | v1.0.0