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Generates a 12-month personal brand strategy for global markets, including niche selection (Ikigai + 3x3), positioning, story arc, content pillars, and quarter-by-quarter growth roadmap.
npx claudepluginhub minhnv0807/ai-business-skills --plugin ai-business-skillsHow this skill is triggered — by the user, by Claude, or both
Slash command
/ai-business-skills:23-personal-brand-strategy-globalThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> "Personal brand isn't what you think you are — it's what others recognize you as when you're not in the room."
Creates a 12-month personal brand strategy: niche selection, positioning, story arc, content pillars, authority ladder, and growth plan. Requires context from skill 22.
Generates minimalist marketing plans via content strategies for scaling products with ~100 customers, covering funnels, audience building, and social media without ads.
Guides users through 7-part brand strategy framework from Brand Truth to messaging using discovery questions and structured outputs for each phase.
Share bugs, ideas, or general feedback.
"Personal brand isn't what you think you are — it's what others recognize you as when you're not in the room."
This skill produces a complete 12-month plan: niche selection, positioning, story arc, content pillars, authority ladder, and a quarter-by-quarter growth roadmap. Read the context file from skill 22 first.
| Audience | Concrete example |
|---|---|
| Founder / CEO | Wants a 12-month plan to grow a personal brand alongside the company |
| Coach / Consultant | Needs a roadmap from "no one knows me" to "expert booked solid" |
| Creator / KOL | Wants strategic follower growth, not random posting |
00-marketing-plan-global20-client-intake-brief-global22-personal-brand-context-global firstRequired: the file .agents/personal-brand-context-global.md must exist — run skill 22 first. It contains niche, audience, north star, brand voice — skill 23 reads it so you don't re-answer.
skill 22-personal-brand-context-global firstCheck whether .agents/personal-brand-context-global.md exists:
22-personal-brand-context-global first.
If they want to continue anyway, ask 3 minimum questions:
Passion (What do you love?)
|
Skill ------+------ Demand
(What are you (What does the
great at?) market want?)
|
Uniqueness
(What makes you different?)
Strong niche = intersection of all 4 zones. Missing one -> weak niche.
Step 1: List 3 passions + 3 skills.
| Skill 1: [___] | Skill 2: [___] | Skill 3: [___] | |
|---|---|---|---|
| Passion 1: [___] | Niche A | Niche B | Niche C |
| Passion 2: [___] | Niche D | Niche E | Niche F |
| Passion 3: [___] | Niche G | Niche H | Niche I |
Step 2: Score each niche.
| Niche | Demand (1-5) | Uniqueness (1-5) | Total |
|---|---|---|---|
| A | ? | ? | ? |
| B | ? | ? | ? |
| ... | ... | ... | ... |
Step 3: Pick the top 1-2 niches with the highest score (minimum 6/10).
"A niche must be big enough to have an audience, small enough that you are the expert."
| Example niche | Demand | Notes |
|---|---|---|
| AI for SMBs (Western Europe) | 5 | Hot, but high competition |
| Healthcare marketing (US) | 4 | Small niche, fewer rivals, premium fees |
| Personal finance for Gen Z (US/UK) | 5 | Huge audience, multiple formats |
| B2B sales coaching (LATAM) | 3 | Narrow, high-ticket willingness |
| Content strategy for SaaS (global) | 3 | Emerging, still few specialists |
| Conversational English (SEA) | 4 | Constant demand, competitive |
| Startup team-building (global) | 3 | Founder audience, monetizes well |
| Cross-border ecommerce (EU/SEA) | 4 | 2025 trend, strong demand |
| Workplace mental health (US/EU) | 4 | Post-COVID growth |
| Personal finance for freelancers (global) | 3 | Small niche, high loyalty |
"I help [AUDIENCE] achieve [OUTCOME] through [UNIQUE METHOD] in [TIMELINE]."
Founder:
"I help early-stage SaaS founders reach 1,000 LinkedIn followers in 90 days using a systematic Build-in-Public framework."
Coach:
"I help mid-level managers boost team performance by 30% in 6 months through 1:1 coaching combined with internal workshops."
Creator:
"I help working Gen Z professionals master personal finance in 30 days through short-form videos that explain concepts with everyday examples."
| Question | Must be answerable |
|---|---|
| Who? | A specific audience (not "everyone") |
| What problem? | Clear pain point or desire |
| How? | A distinctive method or approach |
| Different how? | A clear edge over 3-5 peers |
If you can't answer all four — you're not ready to position. Return to Niche Selection.
A story arc is the narrative spine of your personal brand — not a CV but a JOURNEY. People remember stories, not lists of credentials.
Chapter 1: ORIGIN Chapter 2: TURNING POINT Chapter 3: NOW
(Why did you start?) -> (What changed you?) -> (What are you doing?)
- Personal pain point - "Aha" moment - Current mission
- Background (family/career) - Biggest failure - Who you help, how
- Original motivation - Core lesson - Future vision
Prompt 1 — Origin:
"Before I worked in [current field], I was [former role/situation]. What pushed me to start was [specific event/emotion]."
Prompt 2 — Turning point:
"The biggest pivot was when [specific event]. I realized [lesson], and that's when I decided [action]."
Prompt 3 — Now:
"Today I help [specific audience] by [method]. What I believe most strongly is [core philosophy]."
4 pillars × 7 topics each = 28 topics for 12 months. Enough to post 2-3× per week without ever running out of ideas.
| Pillar | Name | Description | Examples |
|---|---|---|---|
| 1 | Industry Expertise | What you KNOW | Frameworks, trend analysis, case studies |
| 2 | Behind the Scenes | How you WORK | Process, tools, mistakes + lessons |
| 3 | Personal Philosophy | What you BELIEVE | Contrarian takes, personal values |
| 4 | Community Value | What you GIVE | Free templates, checklists, Q&A |
| # | Pillar 1: Expertise | Pillar 2: Behind Scenes | Pillar 3: Philosophy | Pillar 4: Community |
|---|---|---|---|---|
| 1 | 2025 industry trends | A day in my work | Industry's biggest mistake | Free template |
| 2 | Framework for solving X | Tools I use daily | Advice I disagree with | Beginner checklist |
| 3 | Client case study | End-to-end process | Lessons from failure | FAQ — 10 common questions |
| 4 | Comparing 2 methods | Behind project X | What I wish I knew sooner | Step-by-step guide |
| 5 | Industry data analysis | This month's results | Contrarian opinion | Best resource list |
| 6 | Knowledge synthesis | Learning a new skill | Working philosophy | Live Q&A |
| 7 | Predictions for next year | Tool/book review | Reflection on the field | Community challenge |
| Platform | Primary pillar | Why |
|---|---|---|
| Pillar 1 (Expertise) | Professional audience, long-form gets read | |
| TikTok / Reels | Pillar 2 (Behind Scenes) | Short, visual, behind-the-scenes wins views |
| Twitter/X | Pillar 3 (Philosophy) | Hot takes, threads spread fast |
| Substack / Newsletter | Pillar 3 (Philosophy) | Long-form, deep thinking |
| Discord / Skool / Circle | Pillar 4 (Community) | High interaction, community-driven |
Going from "regular person" to "thought leader" doesn't happen overnight. Here's a 12-month roadmap split into 5 stages.
| Stage | Name | Timeline | Main activity | KPI |
|---|---|---|---|---|
| 1 | Observer | Weeks 1-4 | Follow 50 experts, curate good content, leave thoughtful comments | 100 quality comments |
| 2 | Contributor | Months 2-3 | Original posts, share experience, first case study | 20 originals, 200 followers |
| 3 | Specialist | Months 4-6 | Niche deep-dives, build a framework, deep-series | 1 framework, 1,000 followers |
| 4 | Authority | Months 7-9 | Guest podcasts, collabs, media mentions, first product | 3 collabs, 3,000 followers |
| 5 | Thought Leader | Months 10-12 | Invited speaker, mentoring, course/ebook | 5,000+ followers, recurring revenue |
| Stage | Content types | Platform focus |
|---|---|---|
| Observer | Curated comments, share-with-notes, curation threads | LinkedIn, Twitter/X |
| Contributor | Short posts, carousels, short videos | LinkedIn, TikTok |
| Specialist | Long series, visual frameworks, case studies | LinkedIn, Blog, YouTube |
| Authority | Podcast guesting, collab videos, newsletters | Podcast, YouTube, Email |
| Thought Leader | Keynotes, courses, books, media interviews | Multi-platform + offline |
gantt
title Personal Brand 12-Month Roadmap
dateFormat YYYY-MM
section Q1 Foundation
Setup profile & brand assets :q1a, 2025-01, 1M
Content engine 28 posts :q1b, 2025-01, 3M
Build first 500 followers :q1c, 2025-01, 3M
section Q2 Amplify
Collab & guest appearances :q2a, 2025-04, 3M
Launch newsletter/community :q2b, 2025-04, 2M
Reach 2000 followers :q2c, 2025-04, 3M
section Q3 Monetize
First paid offer :q3a, 2025-07, 2M
Scale to 5000 followers :q3b, 2025-07, 3M
First revenue milestone :q3c, 2025-08, 2M
section Q4 Scale
Systems & automation :q4a, 2025-10, 2M
Team/VA support :q4b, 2025-11, 2M
10K+ followers & recurring rev :q4c, 2025-10, 3M
Q1 (Months 1-3): FOUNDATION — Build the base
| Month | Main work | KPI |
|---|---|---|
| 1 | Profile setup (avatar, bio, banner), choose 2 main platforms | 100% profile completion |
| 2 | Post 10 pieces (Pillars 1+2), comment on 50 expert posts | 200 followers, 10 posts |
| 3 | Post 18 pieces (all 4 pillars), publish first case study | 500 followers, 28 posts total |
Q2 (Months 4-6): AMPLIFY — Expand reach
| Month | Main work | KPI |
|---|---|---|
| 4 | Reach out to 10 collab partners, launch newsletter | 2 collabs, 100 subscribers |
| 5 | Guest podcast/livestream, deep series | 1 podcast, 1 series of 4 posts |
| 6 | Build a lead magnet (ebook/template) | 2,000 followers, 300 emails |
Q3 (Months 7-9): MONETIZE — Earn
| Month | Main work | KPI |
|---|---|---|
| 7 | Launch first offer (1:1, workshop, mini course) | First 5 paying customers |
| 8 | Collect testimonials, refine the offer | 10 testimonials, 3,500 followers |
| 9 | Run paid promotion (optional), raise pricing | 5,000 followers, steady revenue |
Q4 (Months 10-12): SCALE — Expand
| Month | Main work | KPI |
|---|---|---|
| 10 | Build content systems (batch, schedule, repurpose) | 50% time saved |
| 11 | Hire VA/editor, launch second product | 1 team member, 8,000 followers |
| 12 | Annual review, plan year 2 | 10K+ followers, recurring revenue |
| Risk | Severity | Prevention |
|---|---|---|
| Burnout | High | Batch content, take 1 week off per quarter, don't chase the algorithm |
| Fake authority | High | Only claim what you've DONE, not what you've READ |
| Over-promising | Medium | Commit to realistic outcomes, never "guarantee success" |
| Privacy loss | Medium | Distinguish "share" vs "expose"; family is not content |
| AI dependency | Low-Medium | AI assists, doesn't replace your voice |
"The US/EU LinkedIn ecosystem is mature, but emerging markets (LATAM, SEA, India) are growing fastest. For founders/coaches outside Tier 1 markets: building a personal brand now is an early-mover advantage. Cross-border content (English-first with localized examples) reaches the widest audience."
# Personal Brand Strategy — [Full name]
Date: [YYYY-MM-DD]
Variant: [Founder / Coach / Creator]
## 1. Chosen niche
Niche: [___]
Demand score: [1-5]
Uniqueness score: [1-5]
Reason for choosing: [___]
## 2. Positioning Statement
"I help [audience] achieve [outcome] through [method] in [timeline]."
## 3. Story Arc
- Chapter 1 (Origin): [___]
- Chapter 2 (Turning point): [___]
- Chapter 3 (Now): [___]
## 4. Content Pillars (28 topics)
| Pillar | 7 topics |
|--------|---------|
| Expertise | [___] |
| Behind Scenes | [___] |
| Philosophy | [___] |
| Community | [___] |
## 5. Authority Ladder — Current position
Current stage: [1-5]
Target stage in 12 months: [___]
## 6. 12-Month Plan
| Quarter | Main objective | KPI |
|---------|---------------|-----|
| Q1 | [___] | [___] |
| Q2 | [___] | [___] |
| Q3 | [___] | [___] |
| Q4 | [___] | [___] |
## 7. Main platforms
Platform 1: [___] — Pillar [___]
Platform 2: [___] — Pillar [___]
## 8. Risk mitigation
[Top 3 risks + mitigation]
Before finishing:
personal-brand-strategy-[name]-[YYYYMMDD].md22-personal-brand-context-global — Foundation skill, MUST run before this one26-thought-leadership-content-global — Produce thought leadership content from this strategy27-personal-brand-monetize-global — Monetize once you reach Q309-customer-insight-global — Deepen audience personaSkill 23 (Global) | v1.0.0