Skill

competitor-analysis

Activates when analyzing a competitor ad for transferable creative strategies — extracting layout architecture, visual metaphor, color psychology, typography approach, imagery style, emotional appeal, messaging strategy, and attention mechanics, then mapping each to FS brand equivalents. This is a shared analysis capability, not a user-facing workflow.

npx claudepluginhub jeffrey94/jeffrey-skills --plugin ads-visual-fs

Tool Access

This skill uses the workspace's default tool permissions.

Preview

Structured creative strategy extraction from competitor ad visuals. Used by the Competitor Reference workflow.

Supporting Assets

references/analysis-dimensions.md

SKILL.md

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Last CommitMar 20, 2026

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Competitor Analysis

Structured creative strategy extraction from competitor ad visuals. Used by the Competitor Reference workflow.

When This Activates

This skill provides domain expertise when you need to analyze a competitor ad for transferable creative strategies. You perform this analysis directly using your multimodal capabilities — do NOT call any MCP tool.

Key difference from marketing-analysis: This does NOT extract FS-specific attributes. It extracts creative strategies (layout, metaphor, emotion, attention flow) from competitor ads and maps each to FS brand equivalents.

Analysis Framework

Analyze each dimension, then provide an FS Translation showing how to adapt it:

1. Layout Architecture

Grid structure, element zones, visual flow direction
FS Translation: How to adapt this layout using FS visual language

2. Visual Metaphor

Core concept (growth, speed, trust, transformation, etc.)
FS Translation: FS-appropriate metaphor that serves the same emotional function

3. Color Psychology

Dominant/accent colors, contrast strategy, warmth/coolness
FS Translation: Map to FS palette (#5203EA, #FFDE0F, #27E4CD, #2C50FF, #F1F1F2)

4. Typography Approach

Weight contrast, hierarchy ratio, text density
FS Translation: Equivalent approach using Poppins/Inter

5. Imagery Style

Photo vs illustration, lighting, perspective, subject treatment
FS Translation: How to achieve similar impact within FS art direction

6. Emotional Appeal

Primary emotion targeted (aspiration, urgency, security, etc.)
FS Translation: How FS tone (professional, trustworthy, empowering) can deliver the same emotion

7. Messaging Strategy

Headline structure type (question, command, stat, rhyme, etc.), CTA approach
FS Translation: Suggested headline structure and CTA pattern for FS

8. Attention Mechanics

Eye path, contrast hotspots, focal point placement
FS Translation: How to create equivalent attention flow in FS brand system

For detailed schemas, example outputs, and edge cases, see references/analysis-dimensions.md.

Output Format

Present each dimension as:

Dimension	Competitor Pattern	FS Translation
Layout Architecture	...	...
Visual Metaphor	...	...
...	...	...

Always flag uncertainties and assumptions separately.

Confirmation Gate

After presenting analysis, always ask the user to confirm or edit the analysis before it is used downstream. This is critical — never proceed automatically.