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brand-toolkit

Name: brand-toolkit
Author: jgerton

By jgerton

Build, audit, and evolve brand identities in your codebase using Dunford, Neumeier, StoryBrand, and NN/g frameworks. Generate positioning statements, messaging scripts, voice guidelines, visual stylescapes, ad copy, and landing pages. Audit assets across CSS, HTML, Tailwind, and JS for consistency; analyze competitors; sync briefs with Obsidian.

npx claudepluginhub jgerton/brand-toolkit

Popularity

Stars

Top 10%

Med: 0·Avg: 284

Installs

Top 10%

Med: 0·Avg: 1

Forks

Top 25%

Med: 0·Avg: 36

Health & Quality

Maintenance

Above avg

Excellent8.0/10

Med: 7/10·Avg: 7.4/10

Community

42%

Med: 42%·Avg: 42.1%

What's Inside

Slash Commands1

brand-sync

/brand-sync

Sync brand-brief.md between project directory and an external vault (Obsidian, plain directory, etc.). Handles conflict detection and resolution.

Agents1

brand-auditor

/brand-auditor

Scans a codebase for brand assets (colors, fonts, logos, copy, metadata) without loading the full codebase into the main conversation context. Dispatched by brand-audit skill.

Skills10

brand-ad-copy

/brand-ad-copy

Generate platform-specific ad copy (Google Ads, social, email) from brand voice and messaging. Handles character limits, platform conventions, and A/B variants. Triggers when someone needs ad copy, social media copy, email campaigns, or platform-specific marketing content.

brand-audit

/brand-audit

Discover and assess existing brand assets for cohesion, gaps, and inconsistencies. Scans codebases, websites, and social presence. Triggers when someone wants to evaluate their current brand, find brand gaps, or assess brand consistency.

brand-competitor-scan

/brand-competitor-scan

Analyze competitor brands through all framework lenses (positioning, messaging, voice, visual). Score competitors and identify positioning white space. Triggers when someone wants to analyze competitors, find market gaps, or benchmark their brand.

brand-landing-page

/brand-landing-page

Design conversion-focused landing pages consuming the full brand brief. Adapts to business type (lead gen, signup, purchase). Uses StoryBrand structure for page flow and brand voice for copy. Triggers when someone needs a landing page, homepage, or conversion page.

brand-messaging

/brand-messaging

Build brand messaging using Donald Miller's StoryBrand 7-element BrandScript. Produces BrandScript, tagline, and Neumeier's trueline. Requires positioning to be at least draft status. Triggers when someone needs messaging, a tagline, brand story, or "what should we say" answers.

Stats

Version0.1.0

LanguagePowerShell

Stars42

Forks2

Copy clicks1

MaintenanceExcellent

LicenseMIT

Last CommitApr 14, 2026

AddedMay 3, 2026

Actions

View on GitHub View README Plugin Marketplace JSON

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Safety Signals

Caution

Uses power tools

Uses Bash, Write, or Edit tools

README

Brand Toolkit

A Claude Code plugin for methodology-grounded brand building. Positioning, messaging, voice, visual identity, audit, and competitive analysis powered by proven expert frameworks.

Install

git clone https://github.com/jgerton/brand-toolkit.git ~/.claude/plugins/brand-toolkit

Works on Mac, Linux, and Windows (Git Bash / WSL). Open a new Claude Code session and run /brand-toolkit:start.

Windows PowerShell

git clone https://github.com/jgerton/brand-toolkit.git $env:USERPROFILE\.claude\plugins\brand-toolkit

Windows Command Prompt

git clone https://github.com/jgerton/brand-toolkit.git %USERPROFILE%\.claude\plugins\brand-toolkit

Verify it worked

Run the verify script for your terminal:

Terminal	Command
Bash / WSL	`~/.claude/plugins/brand-toolkit/scripts/verify-install.sh`
PowerShell	`& "$env:USERPROFILE\.claude\plugins\brand-toolkit\scripts\verify-install.ps1"`
Command Prompt	`%USERPROFILE%\.claude\plugins\brand-toolkit\scripts\verify-install.bat`

Just want to try it once?

Clone anywhere and point Claude Code at it for one session:

git clone https://github.com/jgerton/brand-toolkit.git
claude --plugin-dir ./brand-toolkit

Nothing gets written to your system. Good for kicking the tires.

Full installation guide with troubleshooting
Getting started - your first brand positioning in 10 minutes

The Problem

Existing brand tools are siloed SaaS products that produce generic output. They don't adapt to your business type, can't integrate into a developer's workflow, and treat branding as a fill-in-the-blank exercise.

Brand Toolkit composes proven expert frameworks into Claude Code skills that share state via a smart manifest, adapt to your knowledge level, and produce distinctive, specific output.

Frameworks

Area	Framework	Expert
Positioning	5-component positioning	April Dunford
Differentiation	Onlyness test	Marty Neumeier
Messaging	7-element BrandScript	Donald Miller
Voice	4 voice dimensions	Nielsen Norman Group
Personality	Brand personality model	David Aaker
Visual	Stylescapes methodology	Chris Do

Skills

Core Workflow

Skill	What it does
`start`	Detects your context, finds or creates your brand brief, routes you to the right skill
`brand-positioning`	Dunford's 5-component framework + Neumeier's Onlyness test. Research-assisted discovery for users without market knowledge
`brand-messaging`	Miller's StoryBrand BrandScript. Customer as hero, brand as guide. Produces tagline and trueline
`brand-voice`	NN/g voice dimensions + Aaker personality + Jung archetypes. Produces on-brand vs off-brand examples
`brand-visual-identity`	Chris Do's Stylescapes. 3 contrasting visual directions with color, typography, and imagery rationale
`brand-audit`	Scans codebases and websites for existing brand assets. Scores intentionality, consistency, and quality

Intelligence

Skill	What it does
`brand-competitor-scan`	Analyzes competitors through all framework lenses. Identifies positioning white space
`brand-radar`	Passive intelligence capture. Log competitors and inspiration with brand-lens analysis

Execution

Skill	What it does
`brand-landing-page`	Conversion-focused page design from your full brand brief
`brand-ad-copy`	Platform-specific copy (Google Ads, social, email) with voice consistency

Commands

Command	What it does
`brand-sync`	Sync your brand brief between project directory and vault

How It Works

Smart Manifest (brand-brief.md)

Every skill reads from and writes to a single brand-brief.md file with YAML frontmatter. This is the connective tissue between skills.

seed -> positioning -> messaging -> voice -> visual -> launch -> growth

Skills warn when prerequisites are incomplete but never block you. Downstream skills flag confidence: "This messaging is built on assumed positioning."

Confidence Tracking

Each positioning component is scored independently:

validated: backed by real customer data
researched: backed by desk research
assumed: educated guess, needs validation

Adaptive Interactivity

Skills assess how much context you provide and choose guided or fast mode automatically. You always get transparency about why and can override.

Anti-Slop by Design

Every skill runs output through checks:

View full README on GitHub

brand-toolkit

Popularity

Health & Quality

What's Inside

Confidence

README

Brand Toolkit

Install

The Problem

Frameworks

Skills

Core Workflow

Intelligence

Execution

Commands

How It Works

Smart Manifest (brand-brief.md)

Confidence Tracking

Adaptive Interactivity

Anti-Slop by Design

Similar Plugins

brand-md

brand-strategist

brand-guardian

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solo-dev

kipi-design

Brand Toolkit

Install

The Problem

Frameworks

Skills

Core Workflow

Intelligence

Execution

Commands

How It Works

Smart Manifest (brand-brief.md)

Confidence Tracking

Adaptive Interactivity

Anti-Slop by Design

Similar Plugins

brand-md

brand-strategist

brand-guardian

brand-essence

solo-dev

kipi-design

Popularity

Health & Quality