brand-toolkit

Sync brand-brief.md between project directory and an external vault (Obsidian, plain directory, etc.). Handles conflict detection and resolution.

Scans a codebase for brand assets (colors, fonts, logos, copy, metadata) without loading the full codebase into the main conversation context. Dispatched by brand-audit skill.

Generate platform-specific ad copy (Google Ads, social, email) from brand voice and messaging. Handles character limits, platform conventions, and A/B variants. Triggers when someone needs ad copy, social media copy, email campaigns, or platform-specific marketing content.

Discover and assess existing brand assets for cohesion, gaps, and inconsistencies. Scans codebases, websites, and social presence. Triggers when someone wants to evaluate their current brand, find brand gaps, or assess brand consistency.

Analyze competitor brands through all framework lenses (positioning, messaging, voice, visual). Score competitors and identify positioning white space. Triggers when someone wants to analyze competitors, find market gaps, or benchmark their brand.

Design conversion-focused landing pages consuming the full brand brief. Adapts to business type (lead gen, signup, purchase). Uses StoryBrand structure for page flow and brand voice for copy. Triggers when someone needs a landing page, homepage, or conversion page.

Build brand messaging using Donald Miller's StoryBrand 7-element BrandScript. Produces BrandScript, tagline, and Neumeier's trueline. Requires positioning to be at least draft status. Triggers when someone needs messaging, a tagline, brand story, or "what should we say" answers.

Establish brand positioning using April Dunford's 5-component framework and Marty Neumeier's Onliness test. Research-assisted discovery for users without market knowledge. Triggers when someone needs positioning, differentiation, or "why should my brand exist" answers.

Capture competitive and brand intelligence. Can be invoked actively to analyze a competitor or inspiration brand. Logs findings to brand-brief intelligence section. Triggers when someone says "I saw an interesting competitor", "check out this brand", "analyze this company", or wants to track competitive moves.

Design visual brand identity using Chris Do's Stylescapes methodology. Produces 3 contrasting visual directions with color, typography, and imagery rationale. Triggers when someone needs visual identity, colors, fonts, logo direction, or "how should my brand look" answers.

Define brand voice using NN/g four dimensions, Aaker brand personality, and Jung archetypes. Produces scored voice dimensions, vocabulary lists, and on-brand vs off-brand examples. Triggers when someone needs voice guidelines, tone of voice, "how should we sound", or writing style guidance.

Brand toolkit onboarding. Detects user context, finds or creates brand-brief smart manifest, and routes to the right skill. Use when someone says "help me with my brand", "I need brand assets", "where do I start with branding", "brand toolkit", or invokes /brand-toolkit:start.