strategy-overture

Perform market sizing (TAM/SAM/SOM), competitive analysis, and customer segmentation — produces 3 report files

Generate 5 most attractive B2B segments using AJTBD job-based methodology

Generate 5 most attractive B2C segments using AJTBD job-based methodology

Create a Business Model Canvas or Lean Canvas with unit economics, innovation accounting, and financial scenarios

Create competitive perceptual maps, detailed competitor profiles, Porter's Five Forces, and SWOT/TOWS analysis

Perform AARRR funnel audit, design growth experiments with ICE/RICE scoring, and create prioritized initiative list — produces 2 report files

Create Go-to-Market strategy with ICP, messaging, channels, partnerships, content strategy, and launch plan — produces 2 report files

Generate a detailed jobs graph below Core Job level for a segment

Generate a landing page text for a specific segment using AJTBD job-focused structure

Design a value-based pricing strategy with economic value calculation, tier structure, competitive pricing, and unit economics

Score and prioritize initiatives using ICE/RICE frameworks with do-now/do-next/defer/kill categorization

Convert strategy analysis into product plan — opportunity map, feature specifications, Now/Next/Later roadmap, and MVP definition with cross-references to all strategy docs

Analyze top-5 risky assumptions (RAT) for your product or business idea using AJTBD methodology

Create Blue Ocean Strategy Canvas, growth direction analysis, value proposition, and brand positioning — produces 2 report files

Orchestrate a complete McKinsey-grade strategic analysis — AJTBD deep analysis, full market intelligence, competitive mapping, Blue Ocean strategy, business modeling, GTM planning, pricing, growth strategy, initiative prioritization, unified strategic report, and product execution plan. Produces 18+ deliverable files in docs/strategy/.

Creates Business Model Canvas or Lean Canvas, analyzes revenue models, unit economics, and innovation accounting metrics. Use when 'business model', 'lean canvas', 'BMC', 'revenue model', 'unit economics', 'monetization', or 'innovation metrics' is mentioned.

Analyzes business context, product, or idea to extract core value proposition, target audience, competitive landscape hints, and analysis goals. Use PROACTIVELY as the first step in any strategic analysis when receiving a new business, product, or idea to evaluate.

Performs AARRR funnel audit, designs growth experiments with ICE/RICE scoring, and creates PLG/CLG strategies. Use when 'growth', 'funnel', 'AARRR', 'pirate metrics', 'experiments', 'PLG', 'product-led', 'community-led', 'retention', 'activation', or 'virality' is mentioned.

Creates Go-to-Market strategy including ICP definition, messaging matrix, channel strategy, pricing, partnerships, and launch planning. Use when 'go-to-market', 'GTM', 'launch strategy', 'channels', 'ICP', 'messaging', 'partnerships', or 'content strategy' is mentioned.

Performs market sizing (TAM/SAM/SOM), competitive analysis (Porter's Five Forces, SWOT, PESTLE), and industry trend research. Use when 'market size', 'competition', 'competitors', 'industry analysis', 'Porter', 'SWOT', or 'market research' is mentioned.

Deep AJTBD product analysis expert — risk analysis (RAT), job-based segmentation (B2B/B2C), jobs graph mapping, landing page generation, and full product audits. Use when 'jobs to be done', 'JTBD', 'AJTBD', 'risky assumptions', 'RAT', 'jobs graph', 'segment by jobs', or 'product audit' is mentioned.

Converts strategy analysis into actionable product plans — opportunity maps, feature specifications, product roadmaps, and MVP definitions. Use when 'product plan', 'feature spec', 'roadmap', 'MVP', 'opportunity map', 'what to build', or 'product execution' is mentioned.

Compiles all strategy agent outputs into a unified McKinsey-grade strategic report with executive summary, Go/No-Go recommendation, and prioritized action plan. Use after all other strategy agents have completed their analysis.

Creates Blue Ocean Strategy Canvas, Four Actions Framework, Ansoff/BCG growth matrices, value proposition design, and brand positioning analysis. Use when 'strategy', 'blue ocean', 'positioning', 'differentiation', 'growth direction', 'value proposition', or 'brand' is mentioned.

Advanced Jobs To Be Done methodology knowledge base. Use when analyzing products, markets, customer segments, or making product decisions. Provides access to complete AJTBD framework and expert prompts.

Product execution frameworks for converting strategy analysis into actionable product plans. Use when creating feature specifications, product roadmaps, MVP definitions, opportunity maps, or when "feature spec", "roadmap", "MVP", "product plan", "opportunity map", "WSJF", "Kano", "Shape Up", or "story mapping" is mentioned.

This skill should be used when creating strategy documents — context briefs, market analyses, competitive landscapes, strategy canvases, business models, GTM plans, pricing analyses, growth plans, initiative prioritizations, or strategic reports. Provides document templates, creation decision matrix, and quality standards.

Orchestration rules for strategy analysis workflows. Loaded when coordinating strategy agents, managing analysis phases, or running /strategy-report. Defines flows, stop points, agent coordination, and report compilation.

McKinsey-grade business strategy and marketing frameworks. Loaded when agents need strategic analysis methodology — market sizing, competitive analysis, Blue Ocean, GTM, growth, pricing, business modeling. Covers Pyramid Principle, MECE, and consulting-quality deliverable standards.

3 hooks across 2 events

Sequential thinking for complex reasoning and gray zone analysis