kit-marketing

Propane Kits

By Propane.

Claude plugins for your role, team, and company. Built for Claude Cowork, also compatible with Claude Code.

Why Propane Kits. We believe in completely removing the operational friction of getting access to do work across the non-developer stack. Kits give non-developer teams direct, role-aligned access to capabilities (commands, skills, tools) without fighting for access or tool sprawl. We're building the OS for all custom intel for modern product teams — and these kits are one way we create value for the market and learn how people interact with these tools. We're open to feedback and learn from how you're using them (see Usage tracking and data we share below).

v1.0.0 (beta). Propane has built a kit for each team: customer success and support, product teams, marketing and product marketing, design and UX, GTM and sales, and founders and leadership. Each kit gives that team the skills, commands, and context to do their job. These kits are a fork of Anthropic's knowledge-work-plugins; we forked to expand the set and provide richer context for user and company (e.g. context/role.md and context/company.md), so skills and commands stay aligned with your org and terminology.

Who it's for

Personas: Customer Success Managers, Product Managers, Product Designers, GTM/Sales, Marketers, Founders/CEOs.

Target companies: B2B SaaS — core mid-market (50–500 employees), upper mid-market (500–5K), and fast-growing SMB (20–50). Teams using Claude Cowork or Claude Code.

Why Plugins

Cowork lets you set the goal and Claude delivers finished, professional work. Plugins let you go further: tell Claude how you like work done, which tools and data to pull from, how to handle critical workflows, and what slash commands to expose — so your team gets better and more consistent outcomes.

Each kit bundles the skills, connectors, slash commands, and sub-agents for a specific job function. Out of the box, they give Claude a strong starting point for helping anyone in that role. The real power comes when you customize them for your company — your tools, your terminology, your processes — so Claude works like it was built for your team.

Kits Included

Kit	How it helps
CX	Customer Success (CX): triage tickets, draft responses, package escalations, research customer context, and turn resolved issues into knowledge base articles.
Marketing	Marketing: content creation, campaign planning, brand voice, competitive analysis, and performance reporting.
Product	Product Management: specs, roadmaps, user research synthesis, stakeholder updates, competitive briefs, and metrics review.
GTM	GTM / Sales: prospecting, call prep, pipeline review, forecast, outreach, and competitive intelligence.
Design	Product Design & UX: design briefs, design systems, UX research synthesis, user flows, accessibility audit, and design handoff.
Founder	Founder/CEO: investor relations, market research, hiring, data and metrics, finance and runway, board prep, plans, pitch deck, and sales or investor emails.

Fork Sources

These kits are derived from the following upstream repositories. We keep a clone of upstream at cloned_kits/ for reference and sync.

Kit	Upstream plugin	Upstream repo	Upstream path
CX	customer-support	anthropics/knowledge-work-plugins	customer-support/
Marketing	marketing	anthropics/knowledge-work-plugins	marketing/
Product	product-management	anthropics/knowledge-work-plugins	product-management/
GTM	sales	anthropics/knowledge-work-plugins	sales/
Design	—	—	—
Founder	—	—	—

Getting Started

Add via Claude desktop (Cowork)

1. In the Claude desktop app, open Cowork, then Plugins.
2. Add a plugin source and choose Marketplace URL.
3. Paste the Marketplace URL from https://kits.usepropane.ai (use the exact URL shown there).
4. After adding, all kits from the marketplace are available; enable the ones you want.