By octavehq
Give Claude access to the Octave GTM knowledge base to automate sales and marketing workflows — account planning, competitive analysis, deal coaching, messaging frameworks, content generation, and multi-channel campaigns grounded in your company's personas, products, and motions.
Default Octave GTM assistant with read/write access to the workspace Library. Use for library lookups ("what do we say about X"), entity CRUD (personas, motions, motion playbooks, competitors, proof points, segments, use cases, objections), cross-cutting GTM questions, or any Octave task that does not clearly match pmm-strategist (positioning / messaging / launches), sdr-coach (outbound / prospecting), or revenue-strategist (pipeline / deals). This is the fallback when no specialist agent fits.
Senior product marketing strategist for positioning, messaging frameworks, competitive analysis, launch planning, and sales collateral. Use when the user asks to build or refine positioning or messaging, plan a product / feature / market launch, create a battlecard or competitive displacement angle, produce PMM artifacts (one-pagers, case studies, landing pages, messaging matrices, pitch decks), or think through pillars, proof points, and value props at a strategy level. Do not use for individual deal coaching (use revenue-strategist) or cold outbound critique (use sdr-coach).
Pipeline and deal strategist for AEs, sales managers, and revenue leaders. Use when the user asks about deal health, stalled or at-risk deals, multi-threading, closing strategy, deal coaching on a named deal, forecast / quota / pipeline coverage, win-loss analysis, ICP effectiveness, account planning for a specific named account (ABM, stakeholder mapping, expansion strategy), or revenue team performance diagnostics. Do not use for cold outbound critique (use sdr-coach) or messaging / positioning strategy (use pmm-strategist).
Outbound and prospecting coach for SDRs, BDRs, and AEs doing top-of-funnel work. Use when the user asks to review or critique a cold email / sequence / LinkedIn message, draft or improve outbound copy, research a prospect before outreach, build or refine a prospecting list, run the "would I reply to this?" test, or get coaching on reply rates, personalization quality, sequence architecture, or meeting conversion. Do not use for late-stage deal coaching or forecasting (use revenue-strategist) or messaging strategy / positioning (use pmm-strategist).
Account-based planning with stakeholder mapping, persona matching, and coordinated outreach strategy. Use when user says "plan for [company]", "account plan", "stakeholder map", "ABM strategy", or mentions targeting a specific named company.
Analyze email threads, call transcripts, and conversations for resonance, adherence to messaging, and competitive differentiation. Use when user says "analyze this call", "how did the email land", "score this thread", "conversation analysis", or pastes conversation content to evaluate.
Visual competitive battlecard document rendered as interactive HTML with expandable sections and color-coded comparisons. Use when user says "battlecard document", "visual battlecard", "competitive reference doc", or wants a formatted HTML version of competitive intelligence. Do NOT use for text-based competitive analysis — use /octave:battlecard instead.
Generate competitive battlecards, displacement campaigns, trap questions, and objection counters as text-based analysis grounded in library data and real deal evidence. Use when user says "battlecard for [competitor]", "how do we beat [competitor]", "competitive intel", "trap questions", "displacement campaign", or mentions competing against a rival. Do NOT use for visual HTML battlecard documents — use /octave:battlecard-doc instead.
Brainstorm campaigns, Custom Motion Playbook angles, lead magnets, CTAs, and growth experiments using your GTM library. Use when user says "brainstorm ideas", "campaign ideas", "growth experiments", "what content should we create", or asks for creative ideation.
Uses power tools
Uses Bash, Write, or Edit tools
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Access Octave's GTM knowledge base directly from Claude Code for positioning, research, content generation, and sales enablement.
Octave is a GTM intelligence platform that helps sales and marketing teams centralize positioning, messaging, and go-to-market knowledge. This Claude Code plugin brings Octave's capabilities directly into your development workflow.
claude plugin marketplace add https://github.com/octavehq/lfgtm
claude plugin install octave@lfgtm
claude plugin list
You should see "octave" in your installed plugins.
This repo is the source of truth. On every push to main, the same skills are automatically built and mirrored into editor-specific plugin repos:
Install from the matching repo (see its README). Don't edit those repos directly — they're generated and overwritten. File issues and PRs here.
Add the Octave MCP server (one connection per workspace):
claude mcp add octave-acme --transport http https://mcp.octavehq.com/mcp?ctx=<context>
You can use any name that starts with octave- (e.g. octave-acme). Skills detect the Octave MCP server from your available tools.
/octave:workspace # Check connection status
/octave:library list # Browse your library
/octave:research john@acme.com --for discovery # Prep for a call
If your team also has HubSpot, Salesforce, Gong, Granola, or Clay connected to Claude, set Claude Organization preferences so Claude routes GTM questions to Octave by default — reps won't need to prefix prompts with "Using Octave, …" to get the right output.
See docs/org-instructions/ for short and long recommended instructions, admin setup, and test prompts.
Quick test (wait up to 1 hour for propagation first): in a new Claude conversation, ask "What's the status of my deal with [company] and what should I be doing next?" — without mentioning Octave. If Claude reaches for get_deal_deep_dive or /octave:pipeline, the instructions are working.
| Skill | Description |
|---|---|
/octave:workspace | View current Octave MCP server connection status |
/octave:library | Browse, search, create, and update library entities |
/octave:generate | Quick content generation (emails, LinkedIn messages) |
| Skill | Description |
|---|---|
/octave:messaging | Build messaging frameworks, positioning statements, and matrices |
/octave:campaign | Plan and generate multi-channel campaign content |
/octave:launch | Product and feature launch planning with full content kit |
/octave:battlecard | Competitive intelligence — battlecards, displacement, trap questions |
/octave:ads | Build platform-ready ad campaigns with audience targeting, creative variants, and negative keywords. Resonance loop pulls performance from MCP, BigQuery Data Transfer, direct API, or manual paste — and writes falsifiable prediction cards that get scored against future data, accumulating a verifiable track record over time. |
| Skill | Description |
|---|---|
/octave:research | Context-aware prep for calls, demos, outreach, deal reviews |
/octave:prospector | Find, enrich, and qualify ICP-fit prospects using your library |
/octave:abm | Account-based planning with stakeholder mapping and outreach |
| Skill | Description |
|---|---|
/octave:pipeline | Deal-level coaching — stalled deals, multi-threading, competitive |
/octave:enablement | Generate sales enablement materials — cheat sheets, objection guides |
/octave:pmm | Create sales collateral — one-pagers, case studies, landing pages |
/octave:analyzer | Analyze conversations for resonance, adherence, differentiation |
/octave:train | Practice selling — role-play simulations, quizzes, guided learning |
/octave:deal-coach | Methodology-driven deal coaching — role-play, microsites, decks, and quizzes around Resonate/Elevate/Compel |
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