memetics-plugin

Memetics Plugin

Memetics is the science of how ideas spread, replicate, and die. Every campaign that went viral, every product that created a new category, every movement that shifted culture — these all followed patterns. This plugin gives you 16 AI skills built on those patterns, so you can analyze any idea, decide whether it's worth spreading, design a multi-year strategy to spread it, and defend against ideas that waste your time.

Works in Cursor and Claude Code. No dependencies. Pure skill files.

Who This Is For

Entrepreneurs

You have an idea that could reshape a market, but the market doesn't know it needs reshaping yet. That's the classic antimeme problem: high value, low transmission. The hardest part isn't having the idea — it's getting anyone to care before you have social proof.

What this plugin helps you do:

• Diagnose why your messaging isn't landing. classify-idea tells you whether you're dealing with low transmissibility (antimeme) or a genuinely worn-out concept (cliché), and the fix is different for each.
• Decide if an idea is worth a multi-year commitment before spending years on it. assess-fitness runs a GO/NO-GO with five yes-criteria and five no-go flags, including the one most founders miss: whether you have even one person willing to champion this for 3–5 years.
• Build a launch strategy that accounts for network immunity. design-strategy produces a phased plan — dark forest incubation, coordinated emergence, tipping point — calibrated to how resistant your target network is.
• Catch when your company is being consumed by a supermeme — a compelling but unproductive idea (a tech trend, an ideological frame, a competitor narrative) that's eating all the oxygen. detect-supermeme surfaces it and recommends containment.
• Build your founder personal brand as a memetic system — not just "post content," but a villain, a memetic library, a ritual, a niche, and secondary channels. apply-domain adapts all of this to the personal branding context.

Example starting prompt:

"I'm building a developer tool that replaces a workflow most developers don't realize is broken. I have a strong conviction but no traction. Help me figure out what kind of idea this is and whether I should invest in spreading it."

Marketers

You know that most viral content isn't random. You also know that most "viral strategy" advice is shallow. This plugin goes several layers deeper — into the actual mechanics of transmission, immune networks, champion dynamics, and the difference between content that spreads and content that converts.

What this plugin helps you do:

• Architect content that spreads by design. craft-content produces 3–5 ready-to-post variants from a single core message — villain narrative, validation, hope/progress, humor, and curiosity — with transmissibility and risk assessment for each. It also explains why each variant works via mimetic desire theory.
• Run narrative warfare against incumbents without wasting budget on noise. design-strategy Path B gives you the viral meme playbook: 3–5 posts/day, primary/secondary account strategy, villain framing, coordination patterns.
• Detect when your own campaign has become a supermeme trap — consuming budget and attention without producing conversions. The five red flags in detect-supermeme apply to campaigns as well as ideas.
• Map your target network before you launch to avoid wasting effort on immune audiences. map-network recommends dense (private groups), sparse (public platforms), or hybrid topology based on four network dimensions.
• Analyze the full memeplex around a market position — what other ideas reinforce or compete with yours, where mimetic desire flows in your category, and where the institutional bottlenecks are. analyze-memeplex surfaces the competitive idea landscape.
• Transform taboo or counterintuitive positioning into mainstream acceptance over a designed timeline. transform-taboo gives you the 5–10 year inoculation strategy, with case studies from political and tech contexts.

Example starting prompt:

"We're a challenger brand in a category dominated by a legacy player with massive brand recognition. I need to figure out what memetic strategy to use — do we attack directly, create a new category narrative, or find a niche and grow from there?"

Product People

You deal with the antimeme problem constantly. New features don't get adopted because they require behavior change. New product categories don't spread because people don't have the vocabulary. Internally, you need leadership to buy into a product direction they can't fully evaluate yet. All of these are memetics problems.

What this plugin helps you do: