gtm-skills

Deep-research a single target account into a decision-ready dossier: resolve its parent-subsidiary entity tree, map the buying units and decision-makers, mine live signals (open roles, leadership moves, news, tech stack), and link signals to buyers with an entry angle. Extruct-powered; delegates people discovery to people-search. Use to prep for a sales conversation, build a buyer map, find who to sell to at a company, or surface why-now signals for ONE account (not a list). Triggers on: "research this account", "account research", "buyer map", "who do we sell to at", "prep for the meeting with", "deep dive on", "map the org at", "find decision makers at", "why now at", "research [company] before the call".

Draft ONE cold-outreach message from a signal + persona + channel: a single cold email, a LinkedIn note, or a follow-up. Generates one primary draft plus 1-2 variants, then runs a self-check lint. Reads voice, sender identity, positioning, proof, and banned words from the company context file. This is the single-message craft engine; it does NOT build sequences, cadences, or multi-touch arcs (email-prompt-building owns sequencing). Triggers on: "write a message", "draft a message", "atomic message", "write a single email", "one-off email", "write a linkedin message", "linkedin note", "linkedin dm", "write a follow-up", "follow-up message", "draft outreach", "rewrite this message", "write a cold email" (one message, not a sequence).

Upload finalized emails for sequencing and sending. Maps fields to lead schema, creates or finds campaigns, uploads leads with dedup, and provides a pre-send verification checklist. Triggers on: "upload to instantly", "run instantly", "send emails", "instantly campaign", "push to instantly", "start campaign", "load into instantly".

Set up and run competitive intelligence monitoring. Discover competitors via user input, lookalike search, web research, or G2/review sites, then create an Extruct company table with research columns for blog, social media, news, key people, and business model tracking. Re-run columns to refresh monitoring data. Triggers on: "competitor monitoring", "track competitors", "competitive intelligence", "monitor competitors", "competitor analysis", "competitive landscape", "who are my competitors", "competitor tracking".

Build and maintain a global company context file that all other GTM skills read from. Captures product info, voice rules, ICP, win cases, proof library, campaign history, hypotheses, and DNC lists. Supports four modes: create (new context), update (append to existing), call recording capture (extract signals from transcripts), and feedback loop (import campaign results). Triggers on: "company context", "update context", "build context", "ICP", "win cases", "campaign history", "call recording", "feedback loop", "DNC list".