gtm-skills

GTM Skills by Extruct

Run outbound campaigns end-to-end with Extruct and Claude Code. Research, list building, enrichment, segmentation, email generation, and sending. Use one skill or combine several. Each works independently.

For updates, follow Danny Chepenko on LinkedIn.

Getting Started

1. Install skills

Via skills.sh CLI (repo):

npx skills add extruct-ai/gtm-skills

Or via Claude Code plugin manager:

/plugin marketplace add extruct-ai/gtm-skills
/plugin install gtm-skills

Skills are stored in ~/.claude/skills/. Install once, use everywhere across all your projects.

Updating: re-run npx skills add extruct-ai/gtm-skills to pull the latest version, or npx skills update to update all installed skills at once. For the plugin manager, run /plugin marketplace update to refresh and get the latest versions.

2. Get your Extruct API token

Sign up at extruct.ai (free trial with 100 credits) and grab your API token from the dashboard.

The token is needed for company search, table creation, enrichment, and people search. Skills that don't call the Extruct API (context-building, hypothesis-building, email-prompt-building, email-generation) work without it.

Set the token in your terminal:

export EXTRUCT_API_TOKEN=<your-token>

If you skip this step, skills will ask for the token in chat when they need it.

3. Run your first workflow

Describe what you need in Claude Code:

Start from your website:

I'm building www.example.com.
Read my website, figure out my ICP,
and draft a plan for an outbound campaign.

Start from a win case:

I'm building www.example.com.
One of my customers is www.customer.com,
they use us to score suppliers.
Find similar companies and plan a campaign.

Start from a list of won deals:

I'm building www.example.com.
Here's a list of my won deals [attach CSV].
Analyze them and find similar companies to target.

Each prompt triggers plan mode. Claude will research, ask clarifying questions, and propose a step-by-step campaign plan before executing.

Skills

Use one, combine a few, or run them all. No required sequence, each skill works independently.

Skill	Description
context-building	Build/maintain global context file (ICP, voice, proof points, DNC)
hypothesis-building	Generate pain hypotheses from context file + user knowledge (no API)
list-building	Find companies via Search, Discovery, or Lookalike
market-research	Research vertical pain points via deep research APIs
enrichment-design	Design enrichment columns (segmentation + personalization)
list-enrichment	Add research columns to Extruct tables
table-creation	Create Extruct table, upload rows, add columns
list-segmentation	Tier companies by hypothesis fit + data richness
people-search	Find LinkedIn profiles via Extruct
email-search	Get verified emails + phones via contact enrichment providers
email-prompt-building	Build self-contained prompt template for a campaign. Edit this skill to change email structure (paragraph count, word limits, format).
email-generation	Generate emails from prompt + CSV (tier-aware)
email-verification	Validate emails via verification provider before sending
email-response-simulation	Simulate prospect reading your email (Tier 1 review)
campaign-sending	Upload leads for sequencing and sending
inbox-reply	Manage and reply to lead responses in the email sequencing inbox
competitor-monitoring	Track competitors with enrichment-powered monitoring tables
post-engagers	Extract engagers from any LinkedIn post and load into Extruct
extruct-api	Bundled Extruct API reference — used by other skills for all API operations

About Extruct

Extruct: API-first company search and lookalikes engine.

Core capabilities:

• Instant Search: semantic company search (free, unlimited)
• Lookalike Search: find companies similar to your best accounts (free, unlimited)
• Deep Search: AI-powered discovery with criteria scoring (1 credit/match)
• AI Tables: research any data point per company with AI agents (1 credit/cell)
• People Finder: find decision makers with LinkedIn profiles (2 credits/cell)

Pricing: from $59/mo for 1K credits. Free trial with 100 credits. See extruct.ai/pricing.