Newsjack

newsjack

The open-source skills that turn your agent into a PR operator.

Install once. Your agent — Claude, Codex, Hermes, OpenClaw — becomes a PR team.

curl -fsSL newsjack.sh | bash

New here? Check out Getting started

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What your agent can do once newsjack is installed

Three problems, separate lanes.

🧭 Strategize — figure out what your story even is

• 🗺️ Get a PR strategy — opinionated walkthrough if you're not PR-fluent yet: audience first, positioning second, news pegs third, drumbeat over big-bang

🛰️ Detect — surface what matters in your space

• 📡 Monitor your industry — set up feeds, get fresh stories worth jumping on
• 🔭 Track competitors — when they launch, raise, or stumble, you know
• 🔍 Verify the story is still fresh — who broke it, who owns it, what oxygen's left
• 📊 Score newsworthiness — cold read on whether it clears the bar before you act

🚀 Act — turn signal into output

• 🎯 Generate story angles — turn one update into hooks framed for different beats
• 🤝 Fit-check a journalist — will this reporter actually care, or are you spamming?
• 🎙️ Respond to source queries — triage inbound HARO-style requests, draft only the real fits
• 🥊 Roast your pitch — honest critique against the rubric editors actually use
• ✅ Fact-check before you send — extract claims, verify each, flag the shaky ones
• 🗣️ Keep drafts in your voice — fingerprint your real writing, kill the AI tells
• 📋 Build a fit-checked media list — targeted reporters, not scraped contact dumps

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Who this is for

• Founders doing their own PR because the agency quote was insane
• PR agencies running more accounts than humans can babysit
• Marketers at small companies who need leverage, not headcount
• Anyone whose agent is already running their day-to-day — and should be better at it

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Install

curl -fsSL newsjack.sh | bash

Or review the script before running it:

curl -fsSL https://newsjack.sh

The installer detects your agent runtime and installs the skills automatically. Supported:

Runtime	Auto-detected
Claude Code	✅
Codex	✅
OpenClaw	✅
Hermes	✅
ChatGPT / Claude.ai web	manual (load skills/*/SKILL.md)

Claude Code plugin

If you're on Claude Code, you can install Newsjack as a plugin instead of running the script:

/plugin marketplace add elvisun/newsjack
/plugin install newsjack@newsjack

This registers the repo as a marketplace and installs the newsjack plugin — all 16 skills are auto-discovered. The skills run instruction-only out of the box; steps that use the optional newsjack CLI ask before installing it.

Once Newsjack is approved for the community marketplace, you'll also be able to install it from there:

/plugin marketplace add anthropics/claude-plugins-community
/plugin install newsjack@claude-community

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What gets installed

~/.newsjack/
├── bin/newsjack          # CLI
└── newsjack/             # managed bundle

skills installed to your detected runtime(s):
  newsjack-monitor-setup  create a company monitoring profile
  newsjack-detector       find newsworthy moments before the wave breaks
  story-origin-check      verify a story is fresh, not already saturated
  newsworthiness-check    score whether your news clears the bar
  news-search             dated, attributed news search (Medialyst or web fallback)
  meanest-editor          roast your pitch against the editor rubric
  angle-generator         turn one update into ten pitchable hooks
  media-list-manager      build small, fit-checked media lists

Newsjack auto-updates from the latest GitHub Release before each run. Set NEWSJACK_AUTO_UPDATE=0 to disable.