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cowork-social

A Claude Cowork plugin (also runs in Claude Code) that turns your assistant into a full-time social media content engine — ideas, on-brand drafts across 6 platforms, hook-weighted grading, and scheduled posting that compounds week over week.

Stop staring at the blank post box every Monday. Your assistant already knows your business, your voice, and your ICP. Give it the right skills and Blotato — and your content engine runs itself.

Built by Nuno Tavares for VCInc cohort students and anyone who wants a content rhythm that survives a busy week.

The big idea (read this first)

Most content creators get the biggest single win out of this project. Sabrina Ramonov framed the Cowork + Blotato workflow in her 60-minute Cowork masterclass like this:

"It eliminated four steps you'd normally have to do. You can just be like, 'just upload this photo I took', and then it'll work and you don't have to worry about anything else."

"This is your entire social media content calendar within co-work. Think about how powerful this is."

cowork-social is the install + scaffold + wiring that makes that practical on a weekly cadence:

Hour 1 — /generate-weekly-ideas runs Saturday 8am. Monday morning, /weekly-content-session walks you from those ideas → drafts → graded posts.

Hour 2 — your drafts get scheduled into Blotato (or saved to outputs/ if you skip Blotato). Visuals, hashtags, line breaks per platform — handled.

Close the laptop. Your week of content is queued. You move on to the work that actually pays you.

That's the project. Run it once, get a rhythm. Run it weekly, build a flywheel.

What it ships (13 skills)

Skill

Slash

What it does

Onboard wizard

/onboard-social

8-phase install (~15 min). Reads your business-brain, picks your platforms, sets your post cadence, wires Blotato (if you want), calibrates your voice. State-resumable.

Brand brief

/brand-brief

Auto-derives from about-me/business-brain.md. Asks delta questions only — no re-collecting identity.

Content coach

/content-coach

5 ranked post ideas tied to your wedge. Virality-mixed (a few safe bets, a few swings).

Draft LinkedIn

/draft-linkedin

500–1500 chars, hook-first, comment-CTA bias. Image-aware via asset-index.

Draft Twitter / X

/draft-twitter

280-char per tweet + thread support. Native (Blotato doesn't cover X).

Draft Instagram

/draft-instagram

IG voice, caption length, image-mandatory awareness, hashtag block.

Draft Facebook

/draft-facebook

FB voice, link-preview-aware, reel-type guard.

Draft TikTok

/draft-tiktok

Hook ≤ 3-second script + caption + hashtags. New surface for v0.1.

Draft Threads

/draft-threads

500-char + reply chains. Native (Blotato doesn't cover Threads).

Grade post

/grade-post

6-dimension rubric. Hook = 50% weight. Top 3 ranked fixes + estimated post-fix score.

Weekly session

/weekly-content-session

Monday 2-hour batch orchestrator. Ideas → draft → grade → schedule → log.

Weekly ideas

/generate-weekly-ideas

Saturday 8am scheduled task. 10 ranked ideas with virality scoring. Headless — NEXT MOVE in file footer.

Engine review

/content-engine-review

Monthly retrospective. Platform-mix analysis + tuning proposals.

13 commands. One wizard wires the rest.

The 3 architectural foundations

Every cowork plugin we ship follows the same 3 rules. cowork-social applies them in all 13 skills.

cowork-social

Stop staring at the blank post box every Monday. Your assistant already knows your business, your voice, and your ICP. Give it the right skills and Blotato — and your content engine runs itself.

Built by Nuno Tavares for VCInc cohort students and anyone who wants a content rhythm that survives a busy week.

The big idea (read this first)

Most content creators get the biggest single win out of this project. Sabrina Ramonov framed the Cowork + Blotato workflow in her 60-minute Cowork masterclass like this:

"It eliminated four steps you'd normally have to do. You can just be like, 'just upload this photo I took', and then it'll work and you don't have to worry about anything else."

"This is your entire social media content calendar within co-work. Think about how powerful this is."

cowork-social is the install + scaffold + wiring that makes that practical on a weekly cadence:

Hour 1 — /generate-weekly-ideas runs Saturday 8am. Monday morning, /weekly-content-session walks you from those ideas → drafts → graded posts.
Hour 2 — your drafts get scheduled into Blotato (or saved to outputs/ if you skip Blotato). Visuals, hashtags, line breaks per platform — handled.
Close the laptop. Your week of content is queued. You move on to the work that actually pays you.

That's the project. Run it once, get a rhythm. Run it weekly, build a flywheel.

What it ships (13 skills)

#	Skill	Slash	What it does
1	Onboard wizard	`/onboard-social`	8-phase install (~15 min). Reads your business-brain, picks your platforms, sets your post cadence, wires Blotato (if you want), calibrates your voice. State-resumable.
2	Brand brief	`/brand-brief`	Auto-derives from `about-me/business-brain.md`. Asks delta questions only — no re-collecting identity.
3	Content coach	`/content-coach`	5 ranked post ideas tied to your wedge. Virality-mixed (a few safe bets, a few swings).
4	Draft LinkedIn	`/draft-linkedin`	500–1500 chars, hook-first, comment-CTA bias. Image-aware via asset-index.
5	Draft Twitter / X	`/draft-twitter`	280-char per tweet + thread support. Native (Blotato doesn't cover X).
6	Draft Instagram	`/draft-instagram`	IG voice, caption length, image-mandatory awareness, hashtag block.
7	Draft Facebook	`/draft-facebook`	FB voice, link-preview-aware, reel-type guard.
8	Draft TikTok	`/draft-tiktok`	Hook ≤ 3-second script + caption + hashtags. New surface for v0.1.
9	Draft Threads	`/draft-threads`	500-char + reply chains. Native (Blotato doesn't cover Threads).
10	Grade post	`/grade-post`	6-dimension rubric. Hook = 50% weight. Top 3 ranked fixes + estimated post-fix score.
11	Weekly session	`/weekly-content-session`	Monday 2-hour batch orchestrator. Ideas → draft → grade → schedule → log.
12	Weekly ideas	`/generate-weekly-ideas`	Saturday 8am scheduled task. 10 ranked ideas with virality scoring. Headless — NEXT MOVE in file footer.
13	Engine review	`/content-engine-review`	Monthly retrospective. Platform-mix analysis + tuning proposals.

13 commands. One wizard wires the rest.

The 3 architectural foundations

Every cowork plugin we ship follows the same 3 rules. cowork-social applies them in all 13 skills.

Help us improve

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README

cowork-social

The big idea (read this first)

What it ships (13 skills)

The 3 architectural foundations

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The big idea (read this first)

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