employer-footprint

Employer Footprint Analysis

See yourself through an employer's eyes. A deep-research swarm audit of your digital footprint, synthesised into a credit-report style dashboard with actionable recommendations.

Capabilities

#	Capability	When to Use
1	Full Footprint Analysis	Complete audit: social media, public content, employer impression dashboard
2	Social Media Audit	Focused audit of specific social channels
3	Employer Impression Report	How a specific company/role would interpret your online presence
4	Interview Prep from Footprint	Generate likely interview questions based on your digital presence

Quick Start

"Check my digital footprint before I apply to the NHS"
"What would a recruiter find if they searched for me online?"
"Audit my LinkedIn and Twitter for red flags"
"Generate interview questions based on what's publicly visible about me"

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Accessibility

At skill start, check for career-helper-preferences.md in the current working directory using the Glob tool. If found, read the YAML frontmatter and apply:

• dyslexia_friendly: true → Use short sentences. Number all lists and options (never unnumbered). One decision per message. No idioms or metaphors — use plain replacements. Explicit signposting at every transition ("Step 2 of 4. Next: employer impression report."). Refer to saved files by description, not filename. Repeat key details (company names, role titles, dates) — do not assume the user remembers from earlier messages.
• colour_blind: true → Never use colour alone to convey meaning. Use labels, text, or icons for all status indicators. Dashboard scores must use text labels, not colour coding.

If no preferences file exists and this skill was invoked directly (not dispatched by Tim): ask once — "Do you have any accessibility preferences I should know about? For example, if you're dyslexic I can adjust how I format things." If yes, save to career-helper-preferences.md using the format documented in the Tim skill before continuing. If the user declines or says no, proceed without creating the file.

These rules apply to all communication with the user and to the formatting of output documents.

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How It Works

This skill uses an agentic deep-research swarm approach:

1. You provide your name, CV, social media handles, and target company/role
2. Parallel research agents scan publicly available data across multiple channels simultaneously
3. Employer lens analysis interprets findings through the target company's values and culture
4. Dashboard synthesis produces a credit-report style output with positive/negative indicators
5. Recommendations suggest next actions across career-helper skills

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Input Gathering

Before starting any analysis, collect the following via AskUserQuestion:

Required Information

Question 1: Basic Details "To analyse your digital footprint, I need some details. Let's start with the basics - what is your full name (as it appears professionally)?"

Question 2: Social Media Handles "Which social media platforms do you use? Please share your usernames/URLs for any that apply:"

• LinkedIn profile URL
• GitHub username
• Twitter/X handle
• Personal website or blog URL
• Any other professional platforms (Medium, Stack Overflow, Behance, Dribbble, YouTube, etc.)

Question 3: Target Context "Are you targeting a specific company and role? If so, please share:"

• Company name
• Role title
• Job description (if available)

Question 4: CV "Please share your CV - either paste the text, provide a file path, or upload it."

Question 5: Concerns "Is there anything specific you're worried an employer might find? (This helps me focus the analysis - everything stays private.)"

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1. Full Footprint Analysis

What you need: Name + social handles + CV + target company/role (optional) Load: @references/digital-footprint-audit.md Template: @references/footprint-dashboard-template.md

Agentic parallel research covering:

Research Swarm Architecture

Launch parallel research agents for each channel simultaneously:

┌─────────────────────────────────────────────────────────────┐
│              EMPLOYER FOOTPRINT RESEARCH SWARM              │
├─────────────────────────────────────────────────────────────┤
│                                                             │
│   ┌──────────┐  ┌──────────┐  ┌──────────┐  ┌──────────┐  │
│   │ Agent 1  │  │ Agent 2  │  │ Agent 3  │  │ Agent 4  │  │
│   │ Google   │  │ LinkedIn │  │ Twitter/ │  │ GitHub   │  │
│   │ Presence │  │ Analysis │  │ X Audit  │  │ Profile  │  │
│   └────┬─────┘  └────┬─────┘  └────┬─────┘  └────┬─────┘  │
│        │             │             │             │          │
│   ┌──────────┐  ┌──────────┐  ┌──────────┐  ┌──────────┐  │
│   │ Agent 5  │  │ Agent 6  │  │ Agent 7  │  │ Agent 8  │  │
│   │ Other    │  │ News &   │  │ Company  │  │ Red Flag │  │
│   │ Socials  │  │ Media    │  │ Culture  │  │ Scanner  │  │
│   └────┬─────┘  └────┬─────┘  └────┬─────┘  └────┬─────┘  │
│        │             │             │             │          │
│        └──────┬──────┴──────┬──────┴──────┬──────┘          │
│               │             │             │                 │
│         ┌─────▼─────────────▼─────────────▼─────┐          │
│         │       SYNTHESIS & DASHBOARD ENGINE      │          │
│         │                                         │          │
│         │  • Score each dimension (1-10)           │          │
│         │  • Flag positives and negatives          │          │
│         │  • Map to employer values                │          │
│         │  • Generate recommendations              │          │
│         └─────────────────────────────────────────┘          │
│                                                             │
└─────────────────────────────────────────────────────────────┘

Channels Audited

Channel	What We Check	Agent
Google Search	First 3 pages of results for your name, name + company, name + role	Agent 1
LinkedIn	Profile completeness, headline, activity, recommendations, endorsements	Agent 2
Twitter/X	Recent posts, tone, controversial content, professional vs personal mix	Agent 3
GitHub	Repos, contributions, commit history, profile completeness, README quality	Agent 4
Facebook/Instagram	Public-facing content, privacy settings effectiveness	Agent 5
Medium/Blog	Published articles, thought leadership signals	Agent 5
YouTube	Public videos, comments, channel content	Agent 5
Stack Overflow	Reputation, quality of contributions	Agent 5
News/Media	Press mentions, quotes, conference talks	Agent 6
Company Culture	Target company values, culture, what they look for	Agent 7
Red Flags	Controversial content, inconsistencies, negative mentions	Agent 8

Scoring Dimensions

Each dimension scored 1-10 with text-label rating (GREEN/AMBER/RED):

Dimension	What It Measures
Professional Visibility	How easily found, how professional the first impression
Brand Consistency	Alignment across platforms (titles, dates, narrative)
Thought Leadership	Evidence of expertise, content creation, industry engagement
Cultural Fit Signals	Alignment with target company values and culture
Red Flag Risk	Potentially controversial or concerning content
Network Strength	Connections, endorsements, recommendations quality
Technical Credibility	Code contributions, technical writing, certifications
Content Quality	Quality and professionalism of public posts and content

Output: {name-slug}-footprint-dashboard.md

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2. Social Media Audit

What you need: Social media handles for specific platforms Load: @references/social-media-audit.md

Focused deep-dive into specific social channels:

• Platform-by-platform analysis
• Content tone assessment
• Privacy settings check (what's publicly visible)
• Recruiter-eye-view of each profile
• Specific recommendations per platform

Output: {name-slug}-social-media-audit.md

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3. Employer Impression Report

What you need: Name + CV + target company name + role Load: @references/employer-impression-analysis.md Template: @references/footprint-dashboard-template.md Also Load: @references/digital-footprint-audit.md

The full footprint analysis interpreted specifically through the lens of the target employer:

• Company values and culture research (parallel with footprint analysis)
• Map your digital presence against their stated values
• Identify aspects of your experience to prioritise based on company needs
• Flag any misalignments between your online presence and their culture
• Generate talking points that leverage your digital presence positively

Output: applications/{role-slug}/{name-slug}-{company-slug}-employer-impression.md if an application folder exists for this company; otherwise {name-slug}-{company-slug}-employer-impression.md in the workspace root

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4. Interview Questions from Footprint

What you need: Completed footprint analysis or employer impression report Load: @references/interview-questions-from-footprint.md

Generate likely interview questions based on what's publicly visible:

• Questions about specific projects or roles mentioned online
• Questions probing gaps or inconsistencies found
• Questions about controversial or interesting content discovered
• Questions that leverage your strongest public signals
• Preparation strategies for each question category

Output: {name-slug}-footprint-interview-questions.md

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Deep Research Validation

All research uses a rigorous multi-cycle validation workflow: Load: @references/deep-research-reflection.md

• Gap Analysis - After initial search, identify what's missing
• Counter-Evidence Search - Actively search for contradicting information
• Source Credibility Scoring - Primary sources weighted over secondary
• Red Flag Hunting - Proactively search for negative/controversial content
• Citation Requirements - All findings include source URLs and access dates

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Parallel Execution Strategy

CRITICAL: Use parallel Task tool calls for maximum speed and depth.

Wave 1 (Parallel):
- Task Agent: Google presence search (name variations)
- Task Agent: Company culture and values research
- WebSearch: LinkedIn profile analysis
- WebSearch: Twitter/X content audit
- WebSearch: GitHub profile analysis

Wave 2 (After Wave 1 results):
- Task Agent: Deep-dive on flagged content
- Task Agent: Cross-reference CV against online presence
- WebSearch: Fill identified gaps
- WebSearch: Counter-evidence and red flag hunt

Wave 3 (Synthesis):
- Score all dimensions
- Generate dashboard
- Map to employer values
- Generate recommendations

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Persona Adaptation

When the user's context matches a specific persona, adapt the analysis focus:

Persona	Adaptation	Trigger
Career Returner	Focus on explaining gaps positively; check if old profiles are outdated	User mentions career break
Early Career	Emphasise building presence rather than auditing; check student social media	Graduate or limited experience
Senior/Executive	Focus on thought leadership, board-level presence, media mentions	VP+ or C-suite level
NED/Board	Governance signals, independence markers, conflicts of interest	Board or trustee roles
Fractional	Multi-company narrative consistency, expertise positioning	Portfolio or fractional career

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Output Standards

• UK English throughout (unless US role explicitly requires US English)
• No emojis - Professional tone
• Cited sources - All findings include URLs and access dates
• Text-label ratings — GREEN/AMBER/RED as text, never colour alone
• Evidence-based - Every flag backed by specific findings
• Never invent data - Mark missing info as [NOT FOUND] or [PRIVATE]
• Privacy-conscious - Only analyse publicly available information

Tone of Voice

• Address the user as "you", not by name: "Your digital presence shows..." not "Bethan's digital presence shows..." — default to second person for warmth and engagement; occasional name use is fine for emphasis
• Avoid hyperbole and cinema poster phrasing (not "game-changing", "revolutionary", or "supercharge your career")
• Use the Oxford comma (serial comma: "skills, experience, and qualifications")
• Never use em dashes. Use commas, semicolons, colons, or full stops instead

Template Usage

When a capability specifies a template, you MUST:

1. Load the template first using @ symbol
2. Follow the template structure exactly
3. Preserve template footers

Working with Blocked Content

When WebFetch fails (LinkedIn, Glassdoor, paywalled content):

• Ask user to screenshot the page (Read tool processes images)
• Or copy/paste text directly
• Or save as PDF and provide path
• Only request screenshots for critical content (top 3-5 items)

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Workspace Recommendation

IMPORTANT: For the best experience, always use the same local folder for your career-helper sessions. This allows you to:

• Build on previous analyses across sessions
• Keep all career-helper outputs in one place
• Reference earlier reports when running new skills
• Track your progress over time

Recommended setup:

mkdir -p ~/career-helper-workspace
cd ~/career-helper-workspace

Then run all career-helper skills from this folder. Use /career-helper:status to see all your generated outputs.

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Recommended Next Actions

After completing a footprint analysis, career-helper can help you act on the findings:

Finding	Recommended Skill	Action
LinkedIn needs improvement	/linkedin-coach	Profile audit and optimisation
Content gaps identified	/linkedin-coach	Content strategy and calendar
CV doesn't match online presence	/application-optimiser	CV optimisation with consistency
Interview questions generated	/interview-master	Full interview prep and mock
Company culture concerns found	/application-optimiser	Deeper company research
Career narrative inconsistent	/career-navigator	Networking intelligence and strategy
Considering career change	/career-transitions	Portfolio career or AI readiness

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Relationship to /social-media-review

/social-media-review is the lightweight version of the social media audit within this skill:

Feature	/social-media-review	/employer-footprint
Social media check	Quick scan	Deep audit
Google presence search	Basic	Comprehensive
CV cross-reference	No	Yes
Company culture mapping	No	Yes
Scored dashboard (1-10)	No	Yes
Interview questions	No	Yes
Parallel research agents	No	Yes (8 agents)
Best for	Quick check, graduates	Full pre-application audit

When to recommend /social-media-review instead:

• User is a graduate or early career and just wants a quick check
• User asks to "review my social media" or "check my Instagram"
• User wants privacy settings advice and cleanup guidance
• User doesn't have a target company and isn't doing a formal job search yet

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Related Skills

• /social-media-review - Quick social media health check (lighter alternative)
• /application-optimiser - Research the company and optimise your CV
• /linkedin-coach - Fix LinkedIn issues identified in the audit
• /interview-master - Prepare for questions based on your footprint
• /career-navigator - Build networking strategy leveraging your strengths

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Employer Footprint Analysis v1.0.0 | Career Helper Plugin | Prosper AI Consulting, UK