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From pm-market-research
Create an end-to-end customer journey map with stages, touchpoints, emotions, pain points, and opportunities. Use when mapping the customer experience, identifying friction points, improving onboarding, or visualizing the user journey.
npx claudepluginhub tarunccet/pm-skills --plugin pm-market-researchHow this skill is triggered — by the user, by Claude, or both
Slash command
/pm-market-research:customer-journey-mapThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
Creates end-to-end customer journey maps with stages, touchpoints, emotions, pain points, and opportunities. Use for mapping customer experience, identifying friction points, or improving onboarding.
Runs a customer journey mapping workshop with adaptive questions to map stages, actions, emotions, pain points, and opportunities for a persona and scenario.
Use this skill when the user asks to "create a journey map", "user journey map", "map the user experience", "map the customer journey", "end-to-end user flow", "what does the user experience look like", "map the onboarding journey", or wants to visualize the full sequence of steps a user goes through to accomplish a goal — including touchpoints, emotions, and friction points.
Share bugs, ideas, or general feedback.
Map the end-to-end customer experience from awareness through advocacy, identifying emotions, pain points, and improvement opportunities at each stage.
You are creating a customer journey map for $ARGUMENTS.
If the user provides files (interview transcripts, survey data, analytics, support tickets, or existing journey maps), read them first. Use web search to understand the product if a URL is provided.
Define the persona: Who is traveling this journey? Use a specific persona with JTBD, not a generic user.
Map the journey stages (adapt to the product):
| Stage | Description |
|---|---|
| Awareness | How do they first learn about the product? |
| Consideration | What do they evaluate? What alternatives do they compare? |
| Acquisition | How do they sign up or purchase? |
| Onboarding | First experience with the product — time to value |
| Engagement | Regular usage — building habits |
| Retention | What keeps them coming back? What might cause churn? |
| Advocacy | When and why do they recommend the product to others? |
For each stage, document:
Identify critical moments:
Create the journey map table:
| Stage | Touchpoint | User Action | Emotion | Pain Point | Opportunity |
|---|
Recommend prioritized improvements:
Think step by step. Save as a markdown document. For visual journey maps, suggest the user create one in Miro or FigJam using this analysis as the foundation.