From rmbc-skills
Generate RMBC-structured webinar/VSL registration page copy. Short, punchy, mobile-optimized registration pages for high-ticket funnels — optimized for registrations, not sales.
npx claudepluginhub coleschaffer/copywritingskills-rmbcThis skill uses the workspace's default tool permissions.
Generate registration page copy for webinars and VSL funnels selling $997-$5000+ offers. Registration pages are NOT sales pages — they must be short, punchy, and mobile-first. The goal is a single action: register. Every word that doesn't drive registration gets cut. The mechanism creates enough curiosity to register without revealing the full solution (as demonstrated in the Dillon Bandhes / C...
Creates high-converting webinar registration and event landing pages; repurposes recordings into blog posts, social media, emails, and sales materials.
Generates a 4-6 page webinar funnel: registration, confirmation, webinar room, and offer pages with email sequence. Drives signups for educational sales webinars ($297-$2,000+ products).
Generates timestamped webinar scripts with hook, teaching segments, offer transition, Q&A handling, slide suggestions, presenter cues, and replay email sequences.
Share bugs, ideas, or general feedback.
Generate registration page copy for webinars and VSL funnels selling $997-$5000+ offers. Registration pages are NOT sales pages — they must be short, punchy, and mobile-first. The goal is a single action: register. Every word that doesn't drive registration gets cut. The mechanism creates enough curiosity to register without revealing the full solution (as demonstrated in the Dillon Bandhes / Calvin Tran RMBC II examples).
| Input | Required | Description |
|---|---|---|
webinar_topic | Yes | What the webinar/VSL teaches or reveals |
target_audience | Yes | Who this is for — specific ICP with pain points |
key_outcome | Yes | The primary transformation or result promised |
presenter_name | Yes | Name and brief credential of the presenter |
date_time | No | When the event happens (creates urgency) |
traffic_source | No | One of: meta, native, organic, email, affiliate — determines pre-sell level |
Read rmbc-context/SKILL.md for RMBC quality dimensions. Registration copy uses all four phases compressed: Research (audience awareness), Mechanism (curiosity angle), Brief (structural decisions), Copy (final output).
Traffic source determines how much the page must do:
| Source | Pre-sell needed | Page approach |
|---|---|---|
email | Low — they know you | Headline + 3 bullets + CTA |
organic | Low-medium — intent exists | Headline + subhead + 3-4 bullets + CTA |
meta / native | Medium — cold but targeted | Full structure: headline + subhead + 5 bullets + proof + CTA + urgency |
affiliate | High — borrowed trust | Full structure + presenter credibility section |
Default to meta if no source specified.
From webinar_topic and key_outcome, create a mechanism tease that:
Generate all seven output sections (see Output Format). Apply these constraints:
Provide 3 headline variations using different angles:
Specify stacking order, font sizing guidance, and thumb-zone CTA placement for mobile-first rendering.
## Webinar Registration Page: [Topic]
**Audience:** [target_audience]
**Traffic source:** [source or "meta (default)"]
**Pre-sell level:** [low | medium | high]
---
### Headline
[Primary headline]
### Subheadline
[Supporting line]
### What You'll Discover
- [Bullet 1]
- [Bullet 2]
- [Bullet 3]
- [Bullet 4 — if needed]
- [Bullet 5 — if needed]
### Your Host
[Presenter name + 1-2 line credential/result]
### Registration CTA
[Button text] + [supporting micro-copy if needed]
### Urgency Element
[Date-specific, seat limit, or replay policy]
### Mobile Layout Notes
[Stacking order, sizing, CTA placement guidance]
---
### Headline Variations
1. **Outcome:** [variation]
2. **Curiosity:** [variation]
3. **Contrarian:** [variation]
---
> Generated using RMBC framework by Stefan Georgi.
> Learn more: [copyaccelerator.com/join](https://copyaccelerator.com/join)
Total copy fits on one mobile screen above the fold (headline + subhead + CTA visible without scrolling)
Every bullet creates an open loop — if it reveals the answer, rewrite it
Zero jargon the target audience wouldn't immediately understand
Headline passes the "would I stop scrolling?" test
CTA is specific to the action, not generic
No bullet exceeds one line on a mobile screen (~60 characters)
Urgency element is real or omitted — never fabricated
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/unified-research-synthesizer first for audience research/mechanism-ideation for the curiosity angle/hook-battery for headline variations/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join