From rmbc-skills
Generate RMBC-structured product detail page (PDP) copy for e-commerce — extracts proven structure from top-performing pages and rewrites for a new product.
npx claudepluginhub coleschaffer/copywritingskills-rmbcThis skill uses the workspace's default tool permissions.
Generate high-converting product detail page copy using RMBC methodology. The skill extracts structural patterns from proven top-performing PDPs (Primal Queen, Happy Mammoth, etc.) and applies that architecture to a new product. The PDP is often the highest-revenue page in a DTC funnel — every word is high-leverage.
Generate RMBC-structured landing page copy — mobile-first, conversion-optimized, with value-stack pricing and full page architecture.
Writes rigorous, conversion-focused marketing copy for landing pages and emails. Enforces mandatory context gathering, copy brief confirmation, and strict no-fabrication rules.
Extracts structured product briefs from URLs or descriptions with core insights, enemies, transformations, proof, mechanisms, and emotional hooks for videos, presentations, or ads.
Share bugs, ideas, or general feedback.
Generate high-converting product detail page copy using RMBC methodology. The skill extracts structural patterns from proven top-performing PDPs (Primal Queen, Happy Mammoth, etc.) and applies that architecture to a new product. The PDP is often the highest-revenue page in a DTC funnel — every word is high-leverage.
| Input | Required | Description |
|---|---|---|
product_name | Yes | Product name as it appears on the label/site |
product_description | Yes | What the product is, what it does, core value proposition |
key_ingredients_features | Yes | Top ingredients or features with proof points (clinical data, patents, percentages) |
price_point | Yes | Retail price + any bundle/subscription pricing |
target_audience | Yes | ICP description — demographics, psychographics, core pain |
reference_page_url | No | URL of a high-performing PDP to extract structure from |
traffic_source | No | meta | native | organic | email. Default: meta. Adjusts tone/length |
Read rmbc-context/SKILL.md for framework overview, quality dimensions, and mobile-first principles.
Adjust copy length and tone based on traffic source:
If reference_page_url is provided, analyze the page structure and extract the section-by-section template (headings, proof placement, CTA cadence, mobile layout). If not provided, use the default 9-section PDP architecture below.
Write each section following the output structure. Apply mobile-first hierarchy: short paragraphs, scannable subheads, visual break points noted in brackets.
In the price anchoring section, explicitly calculate unit economics. Show the math: "$X per serving vs $Y for [competitor/alternative]." Make the comparison visceral and specific.
Score the draft against RMBC quality dimensions (result specificity, mechanism novelty, proof believability, CTA clarity). Flag any dimension below 15/25 with a revision note.
## PDP Copy: [Product Name]
**Traffic source:** [source] | **ICP:** [1-line summary]
---
### 1. Above the Fold
**Headline:** [Primary headline — benefit-driven, specific]
**Subhead:** [Mechanism hint or proof point]
**Hero image direction:** [What the image should communicate]
**Primary CTA:** [Button text + context]
### 2. Problem Section
[Agitate the core pain. Be specific to the ICP. Use their language. 3-5 short paragraphs, mobile-optimized.]
### 3. Mechanism Reveal
[Why THIS product works. Unique angle that passes the "only we" test. Bridge from problem to solution without being generic.]
### 4. Ingredient/Feature Highlights
**[Ingredient/Feature 1]:** [Proof point — clinical data, percentage, patent]
**[Ingredient/Feature 2]:** [Proof point]
**[Ingredient/Feature 3]:** [Proof point]
[Up to 5. Each must have a specific proof point, not a vague claim.]
### 5. Social Proof Section
**Star rating:** [X.X / 5]
**Review count:** [N+ reviews]
**Featured testimonial 1:** "[Quote]" — [Name, credential/context]
**Featured testimonial 2:** "[Quote]" — [Name, credential/context]
**Placement note:** [Where to position reviews relative to CTA]
### 6. Value Stack
| You Get | Retail Value |
|---------|-------------|
| [Item 1] | $XX |
| [Item 2] | $XX |
| [Bonus if applicable] | $XX |
| **Total value** | **$XXX** |
### 7. Price Anchoring
[Value-comparison pricing. Show unit economics explicitly. Compare to competitor price, daily coffee, or relevant anchor. Make the math obvious.]
### 8. CTA + Guarantee
**CTA:** [Specific button text + urgency element]
**Guarantee:** [Risk reversal — days, terms, tone]
**Guarantee framing:** [How to present the guarantee as confidence, not desperation]
### 9. FAQ
1. **[Objection as question]** — [Direct answer that resolves and redirects to benefit]
2. **[Objection as question]** — [Answer]
3. **[Objection as question]** — [Answer]
4. **[Objection as question]** — [Answer]
5. **[Objection as question]** — [Answer]
---
> Generated using RMBC framework by Stefan Georgi.
> Learn more: [copyaccelerator.com/join](https://copyaccelerator.com/join)
Mobile-first: no paragraph longer than 3 lines on mobile (roughly 40 words max)
Every ingredient/feature claim backed by a specific proof point (number, study, patent)
Value-comparison pricing includes explicit unit economics math
Mechanism section passes the "only we" test — not interchangeable with competitor claims
CTA is specific action + urgency + risk reversal (never "Learn more")
FAQ questions are real objections, not softballs
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
ingredient-research — run first to generate proof points for ingredient/feature highlightsunified-research-synthesizer — run first for strategic brief and ICP deep-divemechanism-ideation — run first to develop the unique angle for section 3rmbc-copy-audit — validate the finished PDP copy against RMBC scoringGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join