From rmbc-skills
Generate one-off broadcast emails for list engagement — content, story, controversy, case study, or flash promo types with 3 subject line options using RMBC principles.
npx claudepluginhub coleschaffer/copywritingskills-rmbcThis skill uses the workspace's default tool permissions.
Generate standalone broadcast emails for ongoing list engagement. Unlike sequences, broadcasts are one-off sends that keep the list warm, build authority, and drive revenue between automated flows. Each broadcast type serves a different strategic purpose — content emails build trust, story emails build connection, controversy emails drive engagement, case studies build proof, and flash promos d...
Generate RMBC-structured promotional email copy with A/B subject line variants — short-form, high-impact direct response emails.
Generates sequenced multi-email campaigns for onboarding, product launches, lead nurturing, and re-engagement, producing subject lines, preview text, full body copy, CTAs, and send-timing recommendations.
Generates complete multi-email sequences for drip campaigns, nurture series, onboarding, and launches including subject lines, preview text, body copy, CTAs, and A/B test suggestions.
Share bugs, ideas, or general feedback.
Generate standalone broadcast emails for ongoing list engagement. Unlike sequences, broadcasts are one-off sends that keep the list warm, build authority, and drive revenue between automated flows. Each broadcast type serves a different strategic purpose — content emails build trust, story emails build connection, controversy emails drive engagement, case studies build proof, and flash promos drive immediate revenue. This skill produces complete email copy with 3 subject line variants, preview text, body, CTA, and PS line.
| Input | Required | Description |
|---|---|---|
email_type | Yes | One of: content, story, controversy, case_study, flash_promo |
topic | Yes | The specific topic, story, hot take, case study, or promotion |
target_audience | Yes | Who the reader is — demographics, pain points, desires |
product_mention | No | Product to reference or link to (omit for pure engagement emails) |
brand_voice | No | One of: founder, expert, friend, provocateur (default: founder) |
Read rmbc-context/SKILL.md to load RMBC framework definitions. Broadcasts deploy RMBC in single-email format — Research drives topic relevance, Mechanism adds unique insight, Brief selects the angle, Copy executes with clarity and impact.
| Type | Structure | Tone | Length | CTA Style |
|---|---|---|---|---|
| Content | Teach one thing → actionable takeaway → optional product bridge | Educational, generous | 400-600 words | Soft: "Try this today" or link to resource |
| Story | Scene → tension → resolution → lesson → bridge | Conversational, personal | 350-500 words | Soft: reply, share, or subtle product link |
| Controversy | Hot take → evidence → "here's what most people get wrong" → reframe | Bold, direct, opinionated | 300-500 words | Engagement: "Reply and tell me if I'm wrong" |
| Case Study | Situation → challenge → what they did → results → lesson | Proof-driven, specific | 400-600 words | Medium: "Want similar results? Here's how" |
| Flash Promo | Offer → reason why now → proof → scarcity → CTA | Urgent, direct | 200-350 words | Hard: "Buy now before midnight" |
Generate 3 subject lines for A/B testing:
| Variant | Strategy | Best For |
|---|---|---|
| A | Curiosity gap | Content, story, case study |
| B | Direct benefit or bold claim | Controversy, flash promo |
| C | Personal/conversational | Story, content |
Rules:
Structure per type:
Content:
Story:
Controversy:
Case Study:
Flash Promo:
Formatting rules:
## Broadcast Email: [Topic]
**Type:** [content | story | controversy | case_study | flash_promo]
**Voice:** [founder | expert | friend | provocateur]
**Word Count:** ~XXX
---
### Subject Lines (A/B Test)
| Variant | Subject Line | Strategy |
|---------|-------------|----------|
| A | [subject] | [strategy] |
| B | [subject] | [strategy] |
| C | [subject] | [strategy] |
**Preview Text:** [preview text]
---
### Email Body
**From:** [sender name/brand]
[Full email copy]
[CTA]
**PS —** [PS line]
---
## Broadcast Notes
- **Best send day/time for [type]:** [recommendation]
- **Engagement metric to watch:** [open rate | reply rate | click rate | revenue]
- **Follow-up opportunity:** [what to send next based on engagement]
Subject lines must be under 50 characters and A/B testable
Preview text must not repeat the subject line
Content emails must deliver a genuine, actionable insight — not thinly veiled pitches
Story emails must include specific sensory details — not generic anecdotes
Controversy emails must take a real position — not a safe "both sides" hedge
Case study results must be specific and measurable — not "they saw great results"
Flash promo urgency must be real — name the deadline, quantity, or trigger
PS line must work as a standalone selling argument
Product mentions in non-promo types must feel natural, not forced
Specificity gate: Every claim in the copy must include a number, name, or timeframe — no "get results" or "improve your business"
Mechanism quantification: When referencing the mechanism, include at least one specific data point (number, timeframe, study reference)
Audience journey: The copy must reference where the reader IS (what they've tried, what's failing) — not just who they are demographically
Proof diversity: Use at least 2 different proof types (testimonial, statistical, authority, case study) — do not rely on a single proof mode
Objection handling: The copy must address at least 2 likely objections with concrete responses (ROI math, proof of similar result, risk reversal)
/hook-battery for subject line inspiration/mechanism-ideation for unique angles in content and controversy emails/email-promo for more structured promotional emails/soap-opera-sequence to expand a strong story broadcast into a full sequence/rmbc-copy-auditGenerated using RMBC framework by Stefan Georgi. Learn more: copyaccelerator.com/join