From ai-pm-copilot
Provides product launch frameworks with tier scoring (major/standard/minor), timelines (12-week plans), checklists, cross-functional coordination, and execution best practices.
npx claudepluginhub slgoodrich/agents --plugin ai-pm-copilotThis skill uses the workspace's default tool permissions.
Frameworks for planning and executing successful product launches including launch strategy, cross-functional coordination, and launch measurement.
Plans and executes product launches using tiered framework for major products to small improvements. Covers messaging, naming, assets, timelines, post-launch retros; references companion skills.
Plans product launches selecting silent, soft, or big-bang tiers with checklists. Useful for release coordination, go-to-market prep, or feature announcements.
Plans product launches and go-to-market strategies covering positioning, messaging, channels, and timelines. Useful for new releases or market entries.
Share bugs, ideas, or general feedback.
Frameworks for planning and executing successful product launches including launch strategy, cross-functional coordination, and launch measurement.
A great product poorly launched underperforms. A good product well-launched succeeds. Launch planning ensures:
Auto-loaded by agents:
launch-planner - For launch tiers, timelines, checklists, and go/no-go decisionsUse when you need:
Not all launches are equal. Determine your launch tier first - it drives everything else.
Tier 1: Major Launch (Company-wide priority)
Tier 2: Standard Launch (Team priority)
Tier 3: Minor Launch (Low-key release)
Determine tier by scoring 6 factors (1-3 points each):
Total Score: 15-18 = T1 | 10-14 = T2 | 6-9 = T3
Full framework: See assets/launch-tier-decision-template.md for scorecard, decision matrix, and examples.
Complete timeline for major launches with weekly breakdown:
Template: assets/12-week-launch-plan-template.md
Includes: Weekly activities for each function, deliverables, team roster, meeting cadence
Adaptable:
Comprehensive readiness checklist across all functions:
Template: assets/launch-checklist-template.md
100+ checklist items with critical items (⚠️ = go/no-go blockers) identified
Use at T-2 weeks: Begin checking items, hold readiness review, make go/no-go decision
Final readiness decision at T-1 week from launch.
Decision Criteria:
Decision: GO (with conditions) or NO-GO (with new date and action plan)
Template: assets/go-no-go-template.md
Includes: Meeting agenda, decision matrix, sign-off template
Clear positioning and messaging are critical for launch success.
Format (Geoffrey Moore):
For [target customer]
Who [customer need]
[Product] is a [category]
That [key benefit]
Unlike [competitors]
We [differentiation]
Level 1: Headline (8-12 words)
Level 2: Subhead (20-30 words)
Level 3: Key Messages (3-5 bullets)
Level 4: Proof Points
Full framework: assets/launch-messaging-template.md
Includes: Examples, audience-specific messaging, testing framework
Successful launches require tight coordination across teams.
Product (PM): Launch owner, strategy, coordination, go/no-go decisions
Marketing: Campaign strategy, content, PR, demand generation
Sales: Enablement, outreach, pipeline, competitive positioning
Customer Success: Customer comms, onboarding, adoption, feedback
Engineering: Development, deployment, monitoring, stability
Support: Training, runbooks, triage, escalation
Design: Marketing assets, landing page, demo video
Weekly Launch Sync (6-8 weeks before launch):
Launch Readiness Review (T-1 week):
Launch Day War Room:
Comprehensive guide: references/launch-coordination-guide.md
Includes: Full role descriptions, RACI matrix, meeting templates, escalation framework, solo operator adaptations
All-Hands Announcement (T-1 week): Build company excitement
Internal Email (Launch day): Mobilize company to spread word
Slack Announcement (Launch day): Real-time celebration and links
Email to Customers:
Blog Post (Launch day):
Social Media:
Press Release (Tier 1 only):
Website Landing Page:
Tier 1: All channels (email, blog, social, PR, paid ads, events) Tier 2: Core channels (email, blog, social, in-app) Tier 3: Minimal channels (email announcement, blog/release notes)
Comprehensive guide: references/launch-channels-guide.md
Includes: Channel templates, timing calendars, best practices, platform-specific tips
Early signals that predict success:
Awareness: Website visits, blog views, social impressions, email open rates
Early Adoption: Signups, activation rate, time to first use, D1 retention
Technical Health: Uptime, error rate, performance, support tickets
Purpose: Quick feedback, course correction
Longer-term measures of success:
Adoption: % of target segment using, DAU/MAU, retention (D7, D30), usage frequency
Business Impact: Revenue, conversion lift, expansion revenue, churn reduction, LTV impact
Product Quality: Bug rate, support volume, NPS, CSAT, app ratings
Purpose: Validate product-market fit, business impact
Tier 1: All metrics, high targets, daily monitoring Week 1 Tier 2: Focus on adoption and business impact, weekly monitoring Tier 3: Basic adoption and technical health, monthly check-ins
Comprehensive guide: references/launch-metrics-guide.md
Includes: Complete metrics catalog, success criteria examples, dashboard templates, measurement setup, red flags for pivoting
DO:
DON'T:
If you don't have separate marketing, sales, CS teams:
Simplify the framework:
Timeline:
Key: Do less, but do it well. Better to nail positioning + blog + email than to spread thin across 10 channels.
Copy-paste these for immediate use:
assets/launch-tier-decision-template.md - Determine T1/T2/T3 with scorecardassets/12-week-launch-plan-template.md - Complete timeline, all functionsassets/launch-checklist-template.md - 100+ readiness itemsassets/launch-messaging-template.md - Positioning + message hierarchyassets/go-no-go-template.md - Decision framework and meeting templateWhen you need comprehensive guidance:
references/launch-coordination-guide.md - Cross-functional roles, meetings, RACI, escalationreferences/launch-channels-guide.md - All channels with templates, timing, best practicesreferences/launch-metrics-guide.md - Complete metrics catalog, dashboards, success criteriacompetitive-analysis-templates - Competitive positioning and battle cardsproduct-positioning - Market positioning and differentiationgo-to-market-playbooks - GTM strategy and distribution channelsFor your first launch:
assets/launch-tier-decision-template.mdassets/launch-messaging-template.mdassets/12-week-launch-plan-template.md to plan activitiesassets/launch-checklist-template.mdassets/go-no-go-template.mdFor repeat launches:
Key Principle: Launch planning is about coordination and preparedness, not perfection. A well-coordinated launch of a good product beats a chaotic launch of a great product. Plan thoroughly, execute decisively, measure rigorously, iterate continuously.