Stats
Actions
Tags
From ai-pm-copilot
Provides product launch frameworks with tier scoring (major/standard/minor), timelines (12-week plans), checklists, cross-functional coordination, and execution best practices.
How this skill is triggered — by the user, by Claude, or both
Slash command
/ai-pm-copilot:launch-planning-frameworksThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Frameworks for planning and executing successful product launches including launch strategy, cross-functional coordination, and launch measurement.
Frameworks for planning and executing successful product launches including launch strategy, cross-functional coordination, and launch measurement.
A great product poorly launched underperforms. A good product well-launched succeeds. Launch planning ensures:
Auto-loaded by agents:
launch-planner - For launch tiers, timelines, checklists, and go/no-go decisionsUse when you need:
Not all launches are equal. Determine your launch tier first - it drives everything else.
Tier 1: Major Launch (Company-wide priority)
Tier 2: Standard Launch (Team priority)
Tier 3: Minor Launch (Low-key release)
Determine tier by scoring 6 factors (1-3 points each):
Total Score: 15-18 = T1 | 10-14 = T2 | 6-9 = T3
Full framework: See assets/launch-tier-decision-template.md for scorecard, decision matrix, and examples.
Complete timeline for major launches with weekly breakdown:
Template: assets/12-week-launch-plan-template.md
Includes: Weekly activities for each function, deliverables, team roster, meeting cadence
Adaptable:
Comprehensive readiness checklist across all functions:
Template: assets/launch-checklist-template.md
100+ checklist items with critical items (⚠️ = go/no-go blockers) identified
Use at T-2 weeks: Begin checking items, hold readiness review, make go/no-go decision
Final readiness decision at T-1 week from launch.
Decision Criteria:
Decision: GO (with conditions) or NO-GO (with new date and action plan)
Template: assets/go-no-go-template.md
Includes: Meeting agenda, decision matrix, sign-off template
Clear positioning and messaging are critical for launch success.
Format (Geoffrey Moore):
For [target customer]
Who [customer need]
[Product] is a [category]
That [key benefit]
Unlike [competitors]
We [differentiation]
Level 1: Headline (8-12 words)
Level 2: Subhead (20-30 words)
Level 3: Key Messages (3-5 bullets)
Level 4: Proof Points
Full framework: assets/launch-messaging-template.md
Includes: Examples, audience-specific messaging, testing framework
Successful launches require tight coordination across teams.
Product (PM): Launch owner, strategy, coordination, go/no-go decisions
Marketing: Campaign strategy, content, PR, demand generation
Sales: Enablement, outreach, pipeline, competitive positioning
Customer Success: Customer comms, onboarding, adoption, feedback
Engineering: Development, deployment, monitoring, stability
Support: Training, runbooks, triage, escalation
Design: Marketing assets, landing page, demo video
Weekly Launch Sync (6-8 weeks before launch):
Launch Readiness Review (T-1 week):
Launch Day War Room:
Comprehensive guide: references/launch-coordination-guide.md
Includes: Full role descriptions, RACI matrix, meeting templates, escalation framework, solo operator adaptations
All-Hands Announcement (T-1 week): Build company excitement
Internal Email (Launch day): Mobilize company to spread word
Slack Announcement (Launch day): Real-time celebration and links
Email to Customers:
Blog Post (Launch day):
Social Media:
Press Release (Tier 1 only):
Website Landing Page:
Tier 1: All channels (email, blog, social, PR, paid ads, events) Tier 2: Core channels (email, blog, social, in-app) Tier 3: Minimal channels (email announcement, blog/release notes)
Comprehensive guide: references/launch-channels-guide.md
Includes: Channel templates, timing calendars, best practices, platform-specific tips
Early signals that predict success:
Awareness: Website visits, blog views, social impressions, email open rates
Early Adoption: Signups, activation rate, time to first use, D1 retention
Technical Health: Uptime, error rate, performance, support tickets
Purpose: Quick feedback, course correction
Longer-term measures of success:
Adoption: % of target segment using, DAU/MAU, retention (D7, D30), usage frequency
Business Impact: Revenue, conversion lift, expansion revenue, churn reduction, LTV impact
Product Quality: Bug rate, support volume, NPS, CSAT, app ratings
Purpose: Validate product-market fit, business impact
Tier 1: All metrics, high targets, daily monitoring Week 1 Tier 2: Focus on adoption and business impact, weekly monitoring Tier 3: Basic adoption and technical health, monthly check-ins
Comprehensive guide: references/launch-metrics-guide.md
Includes: Complete metrics catalog, success criteria examples, dashboard templates, measurement setup, red flags for pivoting
DO:
DON'T:
If you don't have separate marketing, sales, CS teams:
Simplify the framework:
Timeline:
Key: Do less, but do it well. Better to nail positioning + blog + email than to spread thin across 10 channels.
Copy-paste these for immediate use:
assets/launch-tier-decision-template.md - Determine T1/T2/T3 with scorecardassets/12-week-launch-plan-template.md - Complete timeline, all functionsassets/launch-checklist-template.md - 100+ readiness itemsassets/launch-messaging-template.md - Positioning + message hierarchyassets/go-no-go-template.md - Decision framework and meeting templateWhen you need comprehensive guidance:
references/launch-coordination-guide.md - Cross-functional roles, meetings, RACI, escalationreferences/launch-channels-guide.md - All channels with templates, timing, best practicesreferences/launch-metrics-guide.md - Complete metrics catalog, dashboards, success criteriacompetitive-analysis-templates - Competitive positioning and battle cardsproduct-positioning - Market positioning and differentiationgo-to-market-playbooks - GTM strategy and distribution channelsFor your first launch:
assets/launch-tier-decision-template.mdassets/launch-messaging-template.mdassets/12-week-launch-plan-template.md to plan activitiesassets/launch-checklist-template.mdassets/go-no-go-template.mdFor repeat launches:
Key Principle: Launch planning is about coordination and preparedness, not perfection. A well-coordinated launch of a good product beats a chaotic launch of a great product. Plan thoroughly, execute decisively, measure rigorously, iterate continuously.
npx claudepluginhub slgoodrich/agents --plugin ai-pm-copilotPlans and executes product launches using tiered framework for major products to small improvements. Covers messaging, naming, assets, timelines, post-launch retros; references companion skills.
Generates a tiered go-to-market plan with messaging, cross-functional activity tracker, success metrics, and launch day checklist for product launches or feature releases.
Use this skill when the user asks to "plan a launch", "create a launch plan", "how do I launch this feature", "launch checklist", "go-to-market plan for this feature", "launch timeline", "prepare for launch", or needs a structured plan for taking a feature or product from "ready to ship" to "in users' hands with people knowing about it".