category-intelligence

Category Intelligence

Analyze Amazon categories using SimilarWeb Shopper Intelligence. Always load BRAND_PROFILE.md first for category and domain context.

Core analyses

Category overview

Full snapshot of a category's health and dynamics.

1. Read BRAND_PROFILE.md for primary category and domain
2. Call get-categories-sales-performance-agg with category, domain: <domain from BRAND_PROFILE.md> for total category size (revenue, units)
3. Call get-categories-top-brands-agg with limit: 10 for brand concentration
4. Call get-categories-top-products-agg with limit: 10 for best-selling products
5. Call get-categories-performance-agg for on-site search metrics (search volume into category)
6. Present: total market size, growth rate, top brands with share, top products, search demand

Category trend analysis

Track category performance over time.

1. Call get-categories-sales-performance (non-agg) with granularity: "monthly" for time-series
2. Identify: growth/decline trends, seasonal patterns, acceleration/deceleration
3. Call get-categories-performance (non-agg) for search demand trends over time
4. Correlate search demand with sales — is demand growing faster than conversions?

Brand concentration & market structure

Understand how consolidated or fragmented the category is.

1. Call get-categories-top-brands-agg with limit: 20
2. Calculate: top 3 brands' combined share, top 10 brands' combined share, long-tail share
3. Assess market structure: concentrated (top 3 > 60%), moderate (30-60%), fragmented (<30%)
4. Flag if user's brand share is growing or shrinking relative to the market

Consumer demand signals

Analyze what shoppers search for within the category.

1. Call get-categories-top-keywords-agg with limit: 30
2. Classify keywords: branded vs generic, product-type vs feature-based, problem-based
3. Call get-categories-top-keywords (non-agg) with granularity: "monthly" for trending keywords
4. Identify emerging search terms (new in top 30) and declining terms

Category adjacent opportunities

Discover related categories for expansion.

1. Use get-categories-search with related terms to find adjacent categories
2. For each adjacent category, call get-categories-sales-performance-agg to size the opportunity
3. Check if user's competitors are present via get-categories-top-brands-agg

Presentation guidelines

• Lead with the "so what" — is this a growing market, shrinking, or flat?
• Frame the user's brand position within the category context
• Use the brand profile to show where the user stands vs the category leaders
• Seasonal patterns are critical for inventory and ad planning — always call them out

Visual output

Always use the dashboard-ui skill for presenting results. After collecting data from the API calls above, build a single self-contained HTML dashboard and save it to the user's workspace folder.

Component mapping for category intelligence

Analysis	Primary components
Category overview	KPI cards (total revenue, units, growth rate, search volume), data table (top 10 brands with share), data table (top 10 products), share bar (brand concentration)
Category trend analysis	Chart.js line chart (monthly revenue + units), Chart.js line chart (search demand vs sales), insight box (demand-conversion correlation), alert banner (if demand outpacing sales)
Brand concentration	Share bar (top 3 / top 10 / long-tail), classification badge (concentrated / moderate / fragmented), data table (top 20 brands with share), insight box (user brand position)
Consumer demand signals	Data table (top 30 keywords with classification badges: branded / generic / feature / problem), Chart.js line chart (trending keywords over time), alert banner (emerging terms)
Adjacent opportunities	Data table (related categories with revenue + growth), classification badges (competitors present / white space), two-column layout (current category vs adjacent)

Output rules

1. Read skills/dashboard-ui/SKILL.md for the full component library and CSS
2. Build the HTML using the dashboard shell template
3. Populate all data dynamically from API results — never use placeholder data
4. Save as .html to the workspace folder and link with computer://

SimilarWeb tools used

• get-categories-search
• get-categories-sales-performance / get-categories-sales-performance-agg
• get-categories-top-brands / get-categories-top-brands-agg
• get-categories-top-products / get-categories-top-products-agg
• get-categories-top-keywords / get-categories-top-keywords-agg
• get-categories-performance / get-categories-performance-agg