brand-performance

Brand Performance

Monitor and analyze Amazon brand performance using SimilarWeb Shopper Intelligence. Always load BRAND_PROFILE.md first for brand, category, and domain context.

Core analyses

Brand health dashboard

Comprehensive snapshot of brand performance.

1. Read BRAND_PROFILE.md for brand, category, competitors, and domain
2. Call get-brands-sales-performance-agg with brand, category, domain: <domain from BRAND_PROFILE.md> for sales metrics
3. Call get-clicks-share-agg with brand, category, domain: <domain from BRAND_PROFILE.md> for search share
4. Call get-brands-top-products-agg with brand, category, limit: 10 for product portfolio
5. Call get-brands-top-keywords-agg with brand, category, limit: 10 for keyword health
6. Present dashboard: revenue, units, market share, search share, top products, top keywords

Brand trend analysis

Track brand performance trajectory over time.

1. Call get-brands-sales-performance (non-agg) with granularity: "monthly" for sales trends
2. Call get-clicks-share (non-agg) with granularity: "monthly" for search share trends
3. Identify: growth/decline phases, seasonal patterns, inflection points
4. Compare brand growth rate vs category growth rate (from get-categories-sales-performance)
5. Flag: brand growing faster than category (gaining share) or slower (losing share)

Search share of voice

Deep analysis of brand visibility in on-site search.

1. Call get-clicks-share-agg for user's brand and each competitor in category
2. Rank all brands by search clicks share
3. Call get-brands-top-keywords-agg to identify which keywords drive the user's search share
4. For the top keywords, call get-keywords-top-brands-agg to see competitive positioning per keyword
5. Identify: keywords where brand is #1 (defend), keywords where brand is #2-3 (attack), keywords where brand is absent (opportunity)

Portfolio optimization

Identify best and worst performing products within the brand.

1. Call get-brands-top-products-agg with brand, category, limit: 20
2. For each product, call get-products-sales-performance (time-series) with asin, domain: <domain from BRAND_PROFILE.md>, start_date, end_date, granularity: "monthly" for trend data, or get-products-sales-performance-agg for an aggregated snapshot.
3. Classify products by contribution: top 20% by revenue, middle, bottom
4. Identify products with declining performance that need attention
5. Cross-reference with keyword data — are underperforming products losing keyword share?

Brand vs competitor benchmark

Side-by-side comparison on key metrics.

1. For user's brand and each competitor, call:
   • get-brands-sales-performance-agg (revenue, units)
   • get-clicks-share-agg (search share)
   • get-brands-top-products-agg with limit: 5 (portfolio breadth)
2. Present benchmark table: brand, revenue, units, search share, top product count, avg price
3. Highlight where user leads and where competitors lead

Key metrics to always track

• Revenue & units: From get-brands-sales-performance
• Search clicks share: From get-clicks-share — the most important leading indicator
• Keyword count: Number of keywords where brand appears in top results
• Product concentration: What % of brand revenue comes from top 3 products

Visual output

Always use the dashboard-ui skill for presenting results. After collecting data from the API calls above, build a single self-contained HTML dashboard and save it to the user's workspace folder.

Component mapping for brand performance

Analysis	Primary components
Brand health dashboard	KPI cards (revenue, units, search share, keyword count), data table (top products), share bar (search share vs competitors)
Brand trend analysis	Chart.js line chart (monthly revenue + units), alert banner (if losing share), insight box (growth vs category)
Search share of voice	Share bar (brand vs competitors), data table (keyword rankings), classification badges (defend / attack / opportunity)
Portfolio optimization	Data table (products with classification badges: Star, Cash Cow, Rising Star, Underperformer), Chart.js bar chart (revenue by product)
Brand vs competitor benchmark	Data table (multi-brand comparison), KPI cards (user brand highlights), Chart.js grouped bar chart

Output rules

1. Read skills/dashboard-ui/SKILL.md for the full component library and CSS
2. Build the HTML using the dashboard shell template
3. Populate all data dynamically from API results — never use placeholder data
4. Save as .html to the workspace folder and link with computer://

SimilarWeb tools used

• get-brands-sales-performance / get-brands-sales-performance-agg
• get-brands-top-products / get-brands-top-products-agg
• get-brands-top-keywords / get-brands-top-keywords-agg
• get-brands-top-competitors / get-brands-top-competitors-agg
• get-clicks-share / get-clicks-share-agg
• get-categories-sales-performance / get-categories-sales-performance-agg
• get-keywords-top-brands / get-keywords-top-brands-agg
• get-products-sales-performance / get-products-sales-performance-agg — time-series for trends, -agg for aggregated snapshots