Stats
Actions
Tags
Help us improve
Share bugs, ideas, or general feedback.
From strategy
Craft a clear market positioning that differentiates your product and resonates with target customers.
npx claudepluginhub sethdford/claude-skills --plugin pm-strategyHow this skill is triggered — by the user, by Claude, or both
Slash command
/strategy:positioning-statementThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
Define how your product is unique and meaningful to customers relative to alternatives.
Produce a complete positioning document using the Dunford framework — competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline. Use when asked to "write our positioning", "define our value prop", "positioning statement", "what market are we in", "how do we position against X", "what's our tagline", or "write our messaging foundation".
Produces a complete product positioning document using the Dunford framework: competitive alternatives, unique attributes, value, best-fit customer, market category, positioning statement, and tagline.
Use this skill when the user asks to "apply April Dunford's framework", "five component positioning", "obviously awesome positioning", "dunford positioning", "help me with positioning", "full positioning exercise", "positioning workshop", or wants to go through the complete April Dunford positioning process from scratch. For a shorter competitive positioning analysis, use strategy/competitive-positioning instead.
Share bugs, ideas, or general feedback.
Define how your product is unique and meaningful to customers relative to alternatives.
You are crafting positioning. If you have competitive analysis, customer segments, value props, or messaging, use them. Your goal is clear positioning that informs all marketing and sales.
Positioning statement document (1-2 pages):