Business Model Canvas

Use the Business Model Canvas to visualize your complete business model across 9 dimensions.

Context

You are mapping your business model. If you have pricing, customer, channel, cost, or revenue data, incorporate it. Your goal is a comprehensive one-page view of how value flows.

Domain Context

• BMC framework (Osterwalder): 9 blocks covering value, customer, channels, revenue, costs
• Unit economics: LTV, CAC, payback period
• Key partnerships: Who do we need to succeed?
• Key activities: What capabilities matter most?

Instructions

1. Value proposition: What value do we deliver?
2. Customer segments: Who are we serving?
3. Channels: How do we reach and support customers?
4. Customer relationships: How do we engage?
5. Revenue streams: How do we make money?
6. Key resources: What capabilities/assets do we need?
7. Key activities: What do we do?
8. Key partnerships: Who do we depend on?
9. Cost structure: What are major costs?

Output Artifact

Business Model Canvas (1 page):

• 9-block visual layout
• Unit economics summary (LTV, CAC)
• Key assumptions and dependencies
• Strategic options and pivots to consider

Anti-Patterns

• Overly complex: Should fit on one page
• Unsupported assumptions: Not grounded in data
• Ignoring key partnerships: Missing critical dependencies
• Static BMC: Not revisiting as business evolves

Further Reading

• Business Model Generation (Osterwalder & Pigneur) — BMC framework
• The Lean Startup (Eric Ries) — business model validation
• Inspired (Marty Cagan) — business model and strategy