From seo-geo-audit
This skill should be used when the user asks to "analyze search results", "SERP analysis", "what ranks for", "SERP features", "why does this page rank", "what is on page one for this query", "who ranks for this keyword", or "what does Google show for". Analyzes search engine results pages (SERPs) to understand ranking factors, SERP features, user intent patterns, and AI overview triggers. Essential for understanding what it takes to rank. For tracking rankings over time, see rank-tracker. For keyword discovery, see keyword-research.
npx claudepluginhub omraval18/seo-geo-auditThis skill is limited to using the following tools:
This skill analyzes Search Engine Results Pages to reveal what's working for ranking content, which SERP features appear, and what triggers AI-generated answers. Understand the battlefield before creating content.
Provides Ktor server patterns for routing DSL, plugins (auth, CORS, serialization), Koin DI, WebSockets, services, and testApplication testing.
Conducts multi-source web research with firecrawl and exa MCPs: searches, scrapes pages, synthesizes cited reports. For deep dives, competitive analysis, tech evaluations, or due diligence.
Provides demand forecasting, safety stock optimization, replenishment planning, and promotional lift estimation for multi-location retailers managing 300-800 SKUs.
This skill analyzes Search Engine Results Pages to reveal what's working for ranking content, which SERP features appear, and what triggers AI-generated answers. Understand the battlefield before creating content.
Analyze the SERP for [keyword]
What does it take to rank for [keyword]?
Analyze featured snippet opportunities for [keyword list]
Which of these keywords trigger AI Overviews? [keyword list]
Why does [URL] rank #1 for [keyword]?
See CONNECTORS.md for tool category placeholders.
With ~~SEO tool + ~~search console + ~~AI monitor connected: Automatically fetch SERP snapshots for target keywords, extract ranking page metrics (domain authority, backlinks, content length), pull SERP feature data, and check AI Overview presence using ~~AI monitor. Historical SERP change data and mobile vs. desktop variations can be retrieved automatically.
With manual data only: Ask the user to provide:
Proceed with the full analysis using provided data. Note in the output which metrics are from automated collection vs. user-provided data.
When a user requests SERP analysis:
Understand the Query
Clarify if needed:
Map SERP Composition
Document all elements appearing on the results page: AI Overview, ads, featured snippet, organic results, PAA, knowledge panel, image pack, video results, local pack, shopping results, news results, sitelinks, and related searches.
Analyze Top Ranking Pages
For each of the top 10 results, document: URL, domain, domain authority, content type, word count, publish/update dates, on-page factors (title, meta description, H1, URL structure), content structure (headings, media, tables, FAQ), estimated metrics (backlinks, referring domains), and why it ranks.
Identify Ranking Patterns
Analyze common characteristics across top 5 results: word count, domain authority, backlinks, content freshness, HTTPS, mobile optimization. Document content format distribution, domain type distribution, and key success factors.
Analyze SERP Features
For each present SERP feature: analyze the current holder, content format, and strategy to win. Cover Featured Snippet (type, content, winning strategy), PAA (questions, current answers, optimization approach), and AI Overview (sources cited, content patterns, citation strategy).
Determine Search Intent
Confirm primary intent from SERP composition. Document evidence, intent breakdown percentages, and content format implications (format, tone, CTA).
Calculate True Difficulty
Score overall difficulty (1-100) based on: top 10 domain authority, page authority, backlinks required, content quality bar, and SERP stability. Provide realistic assessments for new, growing, and established sites, plus easier alternatives.
Generate Recommendations
Produce a summary with: Key Findings, Content Requirements to Rank (minimum requirements + differentiators), SERP Feature Strategy, Recommended Content Outline, and Next Steps.
Reference: See references/analysis-templates.md for detailed templates for each step.
Reference: See references/example-report.md for a complete example analyzing the SERP for "how to start a podcast".
Compare SERPs for [keyword 1], [keyword 2], [keyword 3]
How has the SERP for [keyword] changed over time?
Compare SERP for [keyword] in [location 1] vs [location 2]
Analyze mobile vs desktop SERP differences for [keyword]