local-seo-skills

Open-Source Claude SEO Tool for Local Search

38 open-source skills that turn Claude into a local SEO specialist.
Connect your data tools, describe a business, Claude audits it, monitors it, reports on it, and executes.

Works with: Claude Code · Claude Desktop · Claude.ai · Cursor · Codex · OpenClaw · Antigravity · any Agent Skills-compatible agent

If Local SEO Skills saves you time, star the repo. It's how other practitioners find it.

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What Makes This Different

Most skill libraries stop at instructions. Local SEO Skills adds the three things that turn instructions into an actual operating system for client work:

• Persistent briefs. Every client and location has a living file Claude reads and updates automatically. Ask "why did rankings drop in March?" six months into an engagement and get a real answer from the history.
• Scheduled tasks that run while you sleep. 15 task templates with autonomous, queue, and notify approval tiers. Monitoring, reports, drafts, and alerts keep running when your laptop is closed.
• A data layer built for local, not bolted on. The default is Local SEO Data: 36 endpoints for SERP, GBP, reviews, citations, geogrid, and AI visibility through one MCP connection. Specialist tools (Ahrefs, Semrush, Local Falcon) slot in where Local SEO Data doesn't cover.

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Table of Contents

• Install
• Quick Start
• What's Inside
• Briefs
• Scheduled Tasks
• Default Data Source: LocalSEOData
• Why This Exists
• How It Works
• Strategy Skills
• Tool Skills
• Foundational Docs
• Community
• License

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Install

Pick the path for your setup. However you install, the 38 skills end up where your agent can find them.

Claude Code (CLI, recommended)

/plugin marketplace add garrettjsmith/localseoskills
/plugin install local-seo-skills@garrettjsmith-localseo

Full brief experience. Claude reads and writes briefs/ on your filesystem, so history compounds automatically across sessions.

Claude Desktop or Claude.ai in Chrome

Open Settings → Customize → Plugins → add marketplace garrettjsmith/localseoskills → install local-seo-skills. Three clicks.

Briefs require filesystem access. In Desktop, Claude can read and write briefs in any folder you grant access to; in Claude.ai in the browser, briefs are session-scoped and you paste them back into your Project between sessions. For the full persistent-brief experience, use Claude Code (CLI).

Terminal one-liner (macOS / Linux)

curl -fsSL https://raw.githubusercontent.com/garrettjsmith/localseoskills/main/install.sh | bash

Windows (PowerShell)

irm https://raw.githubusercontent.com/garrettjsmith/localseoskills/main/install.ps1 | iex

Claude.ai web (without Desktop)

Open Claude in Chrome and paste:

Go to github.com/garrettjsmith/localseoskills, find all the SKILL.md files, and
add them to my Claude Skills or a new Project called "Local SEO Skills".

Claude handles the import. Takes 60-90 seconds. One time.

Cursor, Codex, OpenClaw, or any Agent Skills-compatible agent

git clone https://github.com/garrettjsmith/localseoskills.git ~/.agents/skills/localseoskills

Skills are platform-agnostic markdown. Any agent that reads the Agent Skills spec can use them as context.

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Quick Start

Before your first audit, connect a data source. Local SEO Data is the default and covers 36 endpoints in one MCP connection — see Default Data Source below for the setup link. Without a data source connected the skills still load, but the first audit will fail with a clear message telling you which MCP is missing.