seo-skills

Claude SEO Skills

Production-ready Claude Agent Skills for SEO, powered by the SE Ranking remote MCP. Each skill turns raw API data into a finished SEO deliverable — content briefs, AI Search share of voice, page intelligence, structured data, drift monitoring, SXO diagnostics, competitive analysis, and more.

These Claude Skills are designed to work with the SE Ranking MCP server, but they document every API call explicitly so they can also be adapted to other SEO data providers.

Install

Three ways. Pick the first one that fits.

1. Claude Desktop (recommended)

The easiest setup — no terminal needed. Cowork in Claude Desktop installs the plugin from a marketplace through a UI flow.

1. Open Customize in the sidebar.
2. Click Personal plugin → + Create plugin.
3. Click Add marketplace and enter seranking/seo-skills.
4. Install the plugin once the marketplace loads.

Skills are available in your next Cowork session. Trigger them by name — seo-content-brief, seo-page, etc. — or just describe what you want and Claude picks the right one.

2. Claude Code (slash commands)

If you use Claude Code in the terminal:

/plugin marketplace add seranking/seo-skills
/plugin install seo-skills@seranking

Trigger skills with /seo-content-brief, /seo-page, etc. — no seo-skills: prefix needed. Or just describe what you want and Claude picks the right skill. Update the marketplace later with /plugin marketplace update seranking.

3. Manual install (only if you want seo-google or the optional extensions)

Options 1 and 2 cover 21 of 22 skills. The 22nd — seo-google — ships Python scripts that need a local clone. The optional Firecrawl + Google extensions also need this. If neither matters to you, skip this option.

git clone --depth 1 https://github.com/seranking/seo-skills.git
bash seo-skills/install.sh

The installer is interactive — it asks which extensions to install. Accept the defaults and you're done. Re-running pulls the latest version and re-runs the chosen extensions. Requires git, python3 3.10+, and (for Firecrawl) node 20+.

curl -fsSL https://raw.githubusercontent.com/seranking/seo-skills/main/install.sh | bash -s -- --all

The manual install only wires your environment (extensions, Python deps, ~/.config/seo-skills/). You still need Option 1 or 2 above so Claude can find the skill files.

Connect SE Ranking (any install path)

The SE Ranking remote MCP auto-registers when you install the plugin — there's no separate claude mcp add step. On your first session, run /mcp and sign in via OAuth. No API token to manage. If you don't have an SE Ranking account yet, sign up — API access is required.

claude mcp add --transport http se-ranking https://api.seranking.com/mcp

Skills