Outlines tripwire funnel flow from opt-in to upsells/downsells, with page purposes, pricing tiers, offer criteria, niche ideas, copy templates, benchmarks, and revenue economics. Useful for lead-to-buyer conversion strategies.
npx claudepluginhub ominou5/funnel-architect-pluginThis skill uses the workspace's default tool permissions.
Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.
Designs free-to-premium value ladders for affiliate promotions, mapping full customer journeys with tripwires, core offers, upsells, downsells, and funnel stages.
Provides frameworks for sales page architecture, headline structures, offer stacking, pricing strategies, urgency mechanics, guarantees, and checkout flows to maximize conversions.
Designs sales funnels, value ladders, and customer journeys using DotCom Secrets principles including Hook-Story-Offer, traffic temperature matching, and funnel types like lead, tripwire, webinar.
Share bugs, ideas, or general feedback.
Turn leads into buyers with a low-friction, low-risk first purchase. Then upsell.
Ad / Content → Opt-In → Tripwire Offer ($7–$47) → Order Bump → Upsell → Thank You
| Page | Purpose | Price |
|---|---|---|
| Opt-In | Capture email with lead magnet | Free |
| Tripwire | Irresistible low-ticket offer | $7–$47 |
| Order Bump | Add-on shown on checkout | +$17–$37 |
| Upsell | Core product or bundle | $97–$497 |
| Downsell (optional) | Lighter version if upsell declined | $47–$197 |
| Thank You | Deliver everything | — |
| Niche | Tripwire Offer |
|---|---|
| Marketing | 50 Email Subject Line Templates — $17 |
| Fitness | 7-Day Meal Plan + Grocery List — $9 |
| SaaS | Lifetime access to one micro-tool — $27 |
| Coaching | 1-Hour Recorded Masterclass — $19 |
| E-Commerce | Sample pack / trial kit — $12 |
✅ ADD THIS: {{BUMP_PRODUCT}} (just ${{BUMP_PRICE}} more)
Most customers add this — [one-sentence benefit].
| Metric | Target |
|---|---|
| Opt-in rate | > 35% |
| Opt-in → tripwire purchase | > 8% |
| Order bump take rate | > 30% |
| Upsell take rate | > 15% |
| Avg revenue per lead | > $3.50 |
1,000 leads
→ 80 buy tripwire at $17 = $1,360
→ 24 add order bump at $27 = $648
→ 12 buy upsell at $197 = $2,364
──────────────────────────────────────
Total revenue = $4,372
Revenue per lead = $4.37
Ad cost per lead (target) = $2–3
Result: PROFITABLE from Day 1