Recommends optimal sales funnel type (opt-in, quiz, webinar, SaaS, etc.) based on business goals, price point, audience via decision tree. Outputs ranked recommendation, reasoning, alternatives, page lists.
npx claudepluginhub ominou5/funnel-architect-pluginThis skill uses the workspace's default tool permissions.
Use this decision tree to recommend the best funnel type for the user's situation.
Defines high-level marketing funnel strategy including goal, target audience, price point, traffic source, and conversion path. Recommends funnel type and blueprint before coding.
Designs sales funnels, value ladders, and customer journeys using DotCom Secrets principles including Hook-Story-Offer, traffic temperature matching, and funnel types like lead, tripwire, webinar.
Maps customer journeys from stranger to repeat buyer across TOFU/MOFU/BOFU stages with page templates, copy hooks, conversion targets, and optimization checklists for B2C, B2B, SaaS, and other models.
Share bugs, ideas, or general feedback.
Use this decision tree to recommend the best funnel type for the user's situation.
START
│
├─ What is the primary goal?
│ │
│ ├─ Collect leads / grow email list
│ │ ├─ Offering a PDF/checklist/template? → OPT-IN FUNNEL
│ │ ├─ Want to segment / qualify leads? → QUIZ FUNNEL
│ │ ├─ Promoting a book? → BOOK FUNNEL
│ │ ├─ Growing a community group (Skool, Whop, Facebook, Discord)? → GROUP FUNNEL
│ │ └─ Building anticipation for a launch? → WAITLIST FUNNEL
│ │
│ ├─ Sell a product or service
│ │ ├─ Price < $50?
│ │ │ ├─ Want to upsell immediately? → TRIPWIRE FUNNEL
│ │ │ └─ Simple one-time sale? → DIRECT RESPONSE FUNNEL
│ │ ├─ Price $50–$500?
│ │ │ ├─ Physical product? → E-COMMERCE FUNNEL
│ │ │ └─ Digital product/service? → DIRECT RESPONSE FUNNEL
│ │ ├─ Price $500–$2,000?
│ │ │ ├─ Need to educate first? → WEBINAR FUNNEL
│ │ │ └─ Community/cohort model? → CHALLENGE FUNNEL
│ │ ├─ Price $2,000+?
│ │ │ ├─ Need qualification? → APPLICATION FUNNEL
│ │ │ └─ Event-based education? → SUMMIT FUNNEL
│ │ └─ Recurring revenue?
│ │ ├─ Software product? → SAAS FUNNEL
│ │ └─ Content/community? → MEMBERSHIP FUNNEL
│ │
│ ├─ Recruit affiliates / partners
│ │ └─ → AFFILIATE FUNNEL
│ │
│ └─ Complex multi-stage sale
│ └─ → MULTI-STEP FUNNEL
| Funnel | Pages | Complexity | Best For | Conversion Benchmark |
|---|---|---|---|---|
| Opt-in | 2 | ⭐ | Email list building | 30–50% opt-in |
| Quiz | 3–5 | ⭐⭐ | Lead segmentation | 40–60% completion |
| Book | 3–4 | ⭐⭐ | Authority building | 5–15% purchase |
| Waitlist | 2 | ⭐ | Pre-launch buzz | 20–40% signup |
| Tripwire | 3–4 | ⭐⭐ | Buyer acquisition | 3–8% purchase |
| Direct Response | 3–5 | ⭐⭐⭐ | Mid-ticket sales | 1–5% purchase |
| E-commerce | 3–5 | ⭐⭐⭐ | Physical products | 2–4% purchase |
| Webinar | 4–6 | ⭐⭐⭐ | High-ticket education | 2–10% of attendees |
| Challenge | 5–8 | ⭐⭐⭐⭐ | Community engagement | 5–15% of participants |
| Summit | 5–8 | ⭐⭐⭐⭐ | List building + sales | 10–30% registration |
| Application | 4–6 | ⭐⭐⭐ | Premium services | 5–20% application |
| SaaS | 4–6 | ⭐⭐⭐⭐ | Software trials | 2–10% trial→paid |
| Membership | 4–6 | ⭐⭐⭐⭐ | Recurring content | 3–8% conversion |
| Affiliate | 3–4 | ⭐⭐ | Partner recruitment | 10–25% signup |
| Multi-step | 5–10 | ⭐⭐⭐⭐⭐ | Complex B2B sales | Varies |
| Group | 2 | ⭐ | Community growth (Skool, Whop, Facebook, Discord) | 25–50% opt-in, 15–40% group join |
After running the decision tree, present: