From octave
Brainstorms campaigns, playbook ideas, lead magnets, CTAs, and growth experiments using Octave GTM library context. Invoke via /octave:brainstorm [topic] or auto-activates on ideation requests.
npx claudepluginhub octavehq/lfgtm --plugin octaveThis skill uses the workspace's default tool permissions.
Interactive brainstorming for campaigns, playbook concepts, lead magnets, CTAs, offers, and growth experiments—all grounded in your Octave library context.
Generates 5 creative, cost-effective marketing ideas with channels, messaging, and rationale. For brainstorming campaigns, product promotion, and growth strategies.
Delivers 139 proven marketing ideas by category with implementation guidance. Useful for growth strategies, campaign brainstorms, or product promotion.
Plans and generates multi-channel campaign content including email sequences, LinkedIn posts, ads, social posts, blogs, and landing pages grounded in personas and playbooks. Auto-activates for 'create a campaign', 'multi-channel outreach', or demand gen.
Share bugs, ideas, or general feedback.
Interactive brainstorming for campaigns, playbook concepts, lead magnets, CTAs, offers, and growth experiments—all grounded in your Octave library context.
/octave:brainstorm [topic]
/octave:brainstorm # Open-ended, asks what to brainstorm
/octave:brainstorm campaigns for enterprise # Campaign ideas for enterprise segment
/octave:brainstorm lead magnets # Content offer ideas
/octave:brainstorm playbook pack # Generate playbook concepts for TAM
/octave:brainstorm CTAs for CFOs # Call-to-action ideas for persona
When the user runs /octave:brainstorm:
If no topic provided, ask:
What would you like to brainstorm?
1. Campaign Ideas - Outreach campaigns for specific segments/personas
2. Playbook Concepts - New playbook ideas to cover your TAM
3. Lead Magnets - Content offers to attract prospects
4. CTAs & Offers - Calls-to-action and promotional offers
5. Growth Experiments - Test ideas to improve conversion
6. Messaging Angles - New positioning approaches
7. Something else - Tell me what you're thinking
Your choice (or describe freely):
If topic is provided, infer the type and confirm:
I'll brainstorm lead magnet ideas for you. Sound good?
(Or tell me more about what you're looking for)
Use MCP tools based on brainstorm type:
For Campaigns:
- list_all_entities({ entityType: "segment" })
- list_all_entities({ entityType: "persona" })
- list_all_entities({ entityType: "playbook" })
- list_all_entities({ entityType: "use_case" })
For Playbook Concepts:
- list_all_entities({ entityType: "segment" })
- list_all_entities({ entityType: "persona" })
- list_all_entities({ entityType: "product" })
- list_all_entities({ entityType: "use_case" })
- list_all_entities({ entityType: "playbook" }) # To see existing coverage
For Lead Magnets:
- list_all_entities({ entityType: "persona" })
- list_all_entities({ entityType: "use_case" })
- list_all_entities({ entityType: "proof_point" })
- search_knowledge_base({ query: "pain points challenges problems" })
For CTAs & Offers:
- list_all_entities({ entityType: "persona" })
- list_all_entities({ entityType: "product" })
- list_all_entities({ entityType: "proof_point" })
For Growth Experiments:
- list_all_entities({ entityType: "playbook" })
- list_all_entities({ entityType: "segment" })
- list_all_entities({ entityType: "persona" })
If the request is broad, narrow the focus:
For Campaigns:
Let me tailor these campaign ideas. Quick questions:
1. Target segment? (e.g., Enterprise SaaS, Healthcare, All)
2. Target persona? (e.g., CTOs, VP Sales, Multiple)
3. Campaign goal? (e.g., awareness, demos, pipeline)
4. Channel preference? (e.g., email, LinkedIn, multi-channel)
(Answer any/all, or say "surprise me")
For Playbook Pack:
To generate playbook concepts for your TAM:
1. What verticals/industries should we cover?
2. Company size focus? (SMB, Mid-market, Enterprise, All)
3. Any specific use cases to emphasize?
4. Gaps you've noticed in current playbook coverage?
(Share what you know, or I'll analyze your library for gaps)
Present ideas in a structured, actionable format:
See campaign-ideas-output.md for the Campaign Ideas output template.
See playbook-pack-output.md for the Playbook Pack output template.
See lead-magnet-ideas-output.md for the Lead Magnet Ideas output template.
See cta-offer-ideas-output.md for the CTA & Offer Ideas output template.
After presenting ideas, offer next steps:
What would you like to do next?
1. Develop one of these ideas further
2. Generate more ideas (different angle)
3. Save an idea to your library
4. Create content for an idea (/octave:generate or /octave:pmm)
5. Done for now
Your choice:
If "Save to library":
create_playbook to generate full playbookFor Playbook Creation:
First, get available offerings:
list_all_entities({ entityType: "product" })
Ask user which product/service this playbook is for:
Which product or service is this playbook for?
1. [Product A] (px_abc123)
2. [Product B] (px_def456)
Your choice:
Create the playbook:
create_playbook({
name: "Healthcare Digital Transformation",
description: "Sales playbook for healthcare digital transformation targeting CTO/VP IT personas",
instructions: "Create a sales playbook for healthcare digital transformation. Target CTO/VP IT personas in healthcare organizations. Focus on HIPAA compliance, interoperability, and patient outcomes. Use the strategic angle of 'secure, compliant foundation for healthcare innovation'.",
productOId: "<selected product oId>",
keyContext: "<relevant context from the brainstorm>"
})
list_all_entities - Get entities for contextget_entity - Deep dive on specific entitiesget_playbook - Understand existing playbook coveragesearch_knowledge_base - Find relevant messaging and proof pointscreate_entity - Create new entities (except playbooks) from ideascreate_playbook - Create new playbooks with offering associationadd_value_props - Add value props to new playbooks| Mode | Output | Key Inputs |
|---|---|---|
| Campaigns | 3-5 campaign concepts with hooks, sequences, rationale | Segment, persona, channel |
| Playbook Pack | 3-7 playbook concepts covering TAM gaps | Current coverage, target markets |
| Lead Magnets | 3-5 content offer ideas with mechanics | Persona pain points, buying stage |
| CTAs & Offers | Tiered CTA options + promotional offers | Persona, funnel stage |
| Growth Experiments | Test hypotheses with success metrics | Current playbooks, conversion goals |
| Messaging Angles | Alternative positioning approaches | Product, competitors, personas |
Empty Library:
Your library needs some content for effective brainstorming.
I can still generate ideas, but they'll be more generic. For better results, add at least:
- 1 product
- 2-3 personas
- Key pain points
Run /octave:library create to add content, or continue anyway?
No Relevant Context:
I couldn't find [segment/persona] in your library.
Options:
- Brainstorm anyway (I'll use general knowledge)
- Create [segment/persona] first (/octave:library create)
- Choose a different focus
/octave:generate - Generate content for brainstormed ideas/octave:pmm - Develop lead magnets and collateral/octave:library - Create entities from brainstormed concepts/octave:prospector - Find prospects for brainstormed campaigns/octave:audit - Identify gaps to brainstorm around/octave:campaign - Turn brainstormed ideas into full campaigns/octave:messaging - Build messaging frameworks from brainstormed angles