Grand Slam Offer Creation Framework

Framework for creating offers so good that people feel stupid saying no. Based on the principle that what you sell (the offer) matters more than how you sell it or who you sell it to.

Core Principle

The offer is the #1 lever in any business. You can have mediocre marketing, average sales skills, and a small audience -- but if your offer is a Grand Slam Offer, people will buy. Conversely, the best marketing in the world cannot save a bad offer. Before optimizing funnels, running more ads, or hiring more salespeople, fix the offer.

The foundation: A Grand Slam Offer delivers so much value at such an attractive price that the prospect would feel foolish declining. It achieves this by maximizing Dream Outcome and Perceived Likelihood of Achievement while minimizing Time Delay and Effort & Sacrifice. When all four levers are optimized, the offer becomes a category of one with no comparable alternative.

Scoring

Goal: 10/10. When reviewing or creating offers, rate them 0-10 based on adherence to the Grand Slam Offer principles below. A 10/10 means the offer is genuinely irresistible -- high perceived value, reversed risk, ethical scarcity, compelling bonuses, and a name that demands attention. Lower scores indicate missing elements or misaligned components. Always provide the current score and specific improvements needed to reach 10/10.

The Grand Slam Offer Framework

1. The Value Equation

Core concept: Value = (Dream Outcome x Perceived Likelihood of Achievement) / (Time Delay x Effort & Sacrifice). This is the formula that determines how valuable a prospect perceives your offer. Maximize the top (numerator) and minimize the bottom (denominator) to create massive perceived value.

Why it works: People don't buy products -- they buy outcomes. They weigh the dream result and their confidence in achieving it against how long it will take and how hard it will be. When the numerator vastly outweighs the denominator, the offer feels like a no-brainer regardless of price.

Key insights:

• Dream Outcome is the single most important lever -- it defines the ceiling of your value
• Perceived Likelihood of Achievement often matters more than actual results (social proof, guarantees, and track record increase this)
• Time Delay is a silent killer -- faster results always command premium prices
• Effort & Sacrifice includes everything the customer must give up or endure (time, comfort, status, identity)
• Improving any one lever improves perceived value, but addressing all four creates exponential gains
• A guarantee can simultaneously increase Perceived Likelihood and decrease perceived risk (Effort & Sacrifice)

Product applications:

Context	Application	Example
SaaS	Reduce onboarding time to increase speed-to-value	"Get your first dashboard in 5 minutes, not 5 weeks"
Coaching	Done-for-you components reduce effort	"We build your funnel while you watch over our shoulder"
E-commerce	Show social proof to increase likelihood	"97% of customers see results in the first 30 days"
Agency	Guarantee results to reduce perceived risk	"If we don't get you 10 qualified leads, you don't pay"
Info product	Templates and tools reduce effort	"Just fill in the blanks -- no writing from scratch"

Copy patterns:

• "Get [Dream Outcome] in [short time] without [Effort & Sacrifice]"
• "Guaranteed [result] or [risk reversal]"
• "[X%] of our clients achieve [Dream Outcome] within [Time Delay]"
• "No [painful thing]. No [confusing thing]. Just [Dream Outcome]."
• "We do [hard part] so you don't have to"

Ethical boundary: Never promise outcomes you cannot reasonably deliver. Every claim about speed, effort, or results must be substantiated by real data or clearly stated as aspirational.

See: references/value-equation.md for the four levers, optimization tactics, and scoring rubric.

2. The Grand Slam Offer

Core concept: A Grand Slam Offer is not just a product -- it is a complete package that includes the core offer, bonuses, a guarantee, scarcity, urgency, and a compelling name. Each element reinforces the others, creating an offer that is differentiated, valuable, and impossible to compare to competitors.

Why it works: When you bundle multiple value elements into a single offer, you make price comparison impossible. Prospects cannot shop around because no one else offers the same combination. You become a category of one, which eliminates commoditization and price pressure.

Key insights:

• Start by listing every problem and obstacle the customer faces on the way to the Dream Outcome
• For each problem, create a solution and a delivery vehicle (how you deliver the solution)
• Trim solutions that are low value / high cost, and stack solutions that are high value / low cost
• The goal is to include everything the customer needs to succeed and nothing they do not need
• Each component should be nameable, valuable independently, and have an assigned dollar value
• The sum of individual component values should be at least 10x the price

Product applications:

Context	Application	Example
SaaS	Bundle training, setup, templates with software	"Platform + Setup Concierge + Template Library + Weekly Coaching"
Course	Add community, coaching, tools to course content	"Course + Private Community + Weekly Q&A + Swipe Files"
Agency	Include strategy, execution, reporting, optimization	"Full-Stack Growth Package: Strategy + Execution + Reporting"
E-commerce	Bundle complementary products and services	"Starter Kit + Video Tutorials + 90-Day Refill Plan"
Consulting	Package frameworks, assessments, and support	"Diagnostic + Roadmap + 90-Day Implementation Support"

Copy patterns:

• "Here's everything you get when you join today..."
• "Total value: $[sum of components]. Your investment: $[price]."
• "This is the only program that includes [unique component]"
• "Everything you need to [Dream Outcome] in one package"
• "We've removed every obstacle between you and [result]"

Ethical boundary: Assign honest dollar values to each component. Never inflate values to create fake gaps between "value" and price. Each dollar value should be justifiable and defensible.

See: references/grand-slam-offers.md for the full offer assembly process and problem-solution mapping.

3. Finding Your Starving Crowd

Core concept: Before building your offer, find a starving crowd -- a market with massive pain, purchasing power, easy targeting, and growth. The best offer in the world fails if aimed at the wrong market. You want people who desperately need what you sell and can afford to pay for it.

Why it works: Selling to a starving crowd means you do not have to convince people they have a problem. They already know. They are already looking for a solution. Your only job is to present a compelling offer. This dramatically reduces the cost of customer acquisition and increases conversion rates.

Key insights:

• A "starving crowd" has four characteristics: massive pain, purchasing power, easy to target, and growing market
• Pain is the most important factor -- people pay to solve pain faster than they pay to gain pleasure
• Purchasing power means they have money and willingness to spend it
• "Easy to target" means you can find and reach them through existing channels (associations, communities, platforms)
• A growing market lifts all boats -- you want secular tailwinds, not headwinds
• Niching down increases perceived value because specificity signals expertise

Product applications:

Context	Application	Example
SaaS	Target a specific vertical with acute pain	"CRM for real estate agents who lose deals to follow-up failures"
Coaching	Narrow to a high-income audience with urgent needs	"Executive coaching for VPs who just got promoted and feel overwhelmed"
E-commerce	Focus on underserved niche with strong community	"Adaptive fitness equipment for wheelchair athletes"
Agency	Specialize in an industry you can dominate	"SEO agency exclusively for dental practices"
Info product	Solve a narrow, painful, urgent problem	"How doctors can negotiate their first hospital contract"

Copy patterns:

• "Made specifically for [narrow audience] who struggle with [specific pain]"
• "We only work with [type of client] because we know your world"
• "If you're a [avatar] dealing with [pain], this was built for you"
• "The [industry]-specific solution for [problem]"
• "We've helped [X] [avatars] achieve [specific result]"

Ethical boundary: Target based on genuine need and fit, not vulnerability. Avoid targeting people in crisis who cannot make rational decisions (e.g., recently bereaved, in medical emergencies).

See: references/starving-crowd.md for market selection criteria and the niche scorecard.

4. Value-Based Pricing

Core concept: Charge based on the value you deliver, not the cost of what you provide. The goal is a 10:1 value-to-price ratio -- your offer should be perceived as delivering at least 10x the price. Premium pricing signals quality, attracts better customers, and funds better delivery.

Why it works: Low prices attract price-sensitive customers who churn fastest, complain most, and refer least. High prices attract committed customers who get better results (because they invest more effort), refer more, and stay longer. Premium pricing also gives you the margin to deliver an exceptional experience, creating a virtuous cycle.

Key insights:

• Price is not a function of cost; it is a function of perceived value
• Raising prices often increases conversions because it signals quality and seriousness
• The 10:1 rule: if your offer delivers $100,000 in value, charge $10,000
• Anchor against the cost of not solving the problem, not the cost of alternatives
• Payment plans and financing remove price as an objection without reducing revenue
• Price communicates positioning -- commodity, premium, or luxury

Product applications:

Context	Application	Example
SaaS	Tie pricing to outcomes, not features	"$500/mo for pipeline management that closes 3x more deals"
Coaching	Price against the value of the transformation	"$25,000 program that helps consultants add $200K/year"
E-commerce	Premium bundle with done-for-you experience	"$297 complete skincare system (vs. $50 individual products)"
Agency	Performance-based or value-based fee structure	"We charge $5K/mo and guarantee $50K in new revenue"
Info product	Price against the alternative (time, failures, opportunity cost)	"$2,000 course vs. 3 years of trial-and-error and $50K in mistakes"

Copy patterns:

• "An investment of $[price] for $[10x value] in [outcome]"
• "What would it be worth to you if [Dream Outcome]?"
• "The cost of doing nothing is $[opportunity cost] per [time period]"
• "Less than $[daily price] per day for [transformation]"
• "Pay once. Benefit forever."

Ethical boundary: Value claims must be substantiated. If you claim 10x ROI, have data, case studies, or a clear logical basis. Never price based on inflated or fabricated value.

See: references/pricing-strategy.md for value-based pricing frameworks and anchoring techniques.

5. Bonuses: Value Stacking

Core concept: Bonuses are additional components added to the core offer to address remaining objections, increase perceived value, and make the offer feel like an overwhelming deal. Each bonus should solve a specific problem and have an independently justifiable dollar value.

Why it works: Bonuses shift the mental math in the prospect's favor. When the total value of bonuses alone exceeds the price of the offer, the core product feels "free." Strategic bonus stacking also addresses objections preemptively -- each bonus removes a reason not to buy.

Key insights:

• Each bonus should address a specific objection or obstacle to success
• Assign honest, defensible dollar values to each bonus (what it sells for independently or what it would cost to replicate)
• Stack order matters: present the most valuable bonus first to set an anchor
• Use partner bonuses to add value at zero cost to you (other people's products/services)
• Name each bonus distinctively -- a named bonus feels more real and valuable
• Bonuses should be high value / low cost to deliver (digital assets, templates, recordings, access)

Product applications:

Context	Application	Example
SaaS	Include training, templates, priority support	"Bonus: 50 proven email templates ($500 value)"
Coaching	Add tools, assessments, community access	"Bonus: Private Slack community for accountability ($2,000/yr value)"
E-commerce	Bundle accessories, guides, extended warranty	"Bonus: 90-day supply of replacement filters ($45 value)"
Agency	Include strategy documents, competitive analysis	"Bonus: Full competitive SEO audit ($3,000 value)"
Info product	Stack swipe files, worksheets, case studies	"Bonus: 100-page swipe file of winning ads ($997 value)"

Copy patterns:

• "But wait -- that's not all. You also get..."
• "Bonus #1: [Name] (a $[value] value) -- FREE"
• "This bonus alone is worth more than your entire investment"
• "We added this because we noticed [objection] was holding people back"
• "Total bonus value: $[sum]. Yours free when you join today."

Ethical boundary: Every dollar value assigned to a bonus must be defensible. If a bonus is a PDF you created in an hour, do not claim it is worth $5,000. Price it at what someone would actually pay for it on its own.

See: references/bonuses-stacking.md for bonus design frameworks and stacking strategies.

6. Guarantees: Reversing Risk

Core concept: Guarantees transfer risk from the buyer to the seller. The prospect's biggest fear is not losing money -- it is making a bad decision. A strong guarantee removes this fear by ensuring the prospect cannot lose, which makes saying "yes" psychologically safe.

Why it works: Every purchase involves perceived risk: financial risk, time risk, reputation risk, and identity risk. Guarantees neutralize these fears. Counterintuitively, stronger guarantees reduce refund rates because they signal confidence and attract more committed buyers.

Key insights:

• There are five types: unconditional, conditional, anti-guarantee, implied, and performance-based
• Unconditional guarantees (full refund, no questions) are simplest and most powerful for low-ticket
• Conditional guarantees ("Do X steps and if it doesn't work, we refund") attract better clients
• Anti-guarantees ("All sales final") work when demand exceeds supply and brand is strong
• Performance-based guarantees ("We hit [metric] or you don't pay") are the ultimate risk reversal
• Name your guarantee -- a named guarantee feels proprietary and more credible
• Stack multiple guarantees to reverse multiple types of risk

Product applications:

Context	Application	Example
SaaS	Free trial + money-back guarantee	"Try free for 30 days, then 60-day money-back guarantee"
Coaching	Conditional + performance-based	"Complete all 12 modules. If you don't land 3 new clients, we refund 100%"
E-commerce	Unconditional + satisfaction guarantee	"100% Satisfaction Guarantee: love it or return it, no questions"
Agency	Performance-based	"We guarantee 50 qualified leads in 90 days or we work free until you get them"
Info product	Conditional with action requirement	"Complete the course and implement. If no results, full refund."

Copy patterns:

• "You literally cannot lose."
• "The only risk is not trying."
• "Our [Named] Guarantee: [specific promise] or [consequence]"
• "We're so confident, we guarantee [specific result]"
• "Try it for [time period]. If you're not [specific outcome], we'll [reversal]."

Ethical boundary: Honor every guarantee without friction or fine print traps. A guarantee that is hard to claim is worse than no guarantee -- it destroys trust permanently.

See: references/guarantees.md for the five guarantee types, naming strategies, and stacking approaches.

7. Scarcity and Urgency

Core concept: Scarcity limits the quantity of an offer (how many). Urgency limits the time (how long). Both create a reason to act now instead of later. When applied ethically, they are not manipulation -- they are a service that helps people make decisions they already want to make.

Why it works: Without a reason to act now, prospects default to "I'll think about it" -- which functionally means no. Scarcity and urgency provide the final push for people who already want the offer but are procrastinating. Loss aversion ensures the fear of missing out outweighs the inertia of inaction.

Key insights:

• Scarcity of supply: limited seats, limited enrollment, limited production runs
• Urgency of time: enrollment windows, seasonal offers, deadline-driven bonuses
• Cohort-based models are the most ethical form of scarcity (real limited capacity)
• Bonus scarcity ("First 20 people also get...") adds urgency without limiting the core offer
• Evergreen urgency must be tied to real events (onboarding cohorts, seasonal cycles)
• Fake scarcity destroys trust permanently -- never use countdown timers that reset

Product applications:

Context	Application	Example
SaaS	Limited beta access, grandfathered pricing	"Founding member pricing: locked in for life, only 100 spots"
Coaching	Cohort enrollment windows	"Next cohort starts March 1. Only 20 seats per cohort."
E-commerce	Limited edition, seasonal releases	"Spring Collection: only 500 units produced"
Agency	Client capacity limits	"We only take 5 new clients per quarter to ensure quality"
Info product	Fast-action bonuses, enrollment deadlines	"Enroll by Friday and get the bonus Implementation Sprint"

Copy patterns:

• "Only [X] spots remaining in this cohort"
• "Enrollment closes [specific date] at midnight"
• "First [X] people to join also receive [bonus]"
• "We limit enrollment to ensure every member gets personal attention"
• "This pricing is available until [date], then it increases to $[higher price]"

Ethical boundary: Every scarcity and urgency claim must be 100% true. If you say 20 spots, there are 20 spots. If you say the price goes up Friday, it goes up Friday. Fake scarcity is the fastest way to destroy a brand.

See: references/scarcity-urgency.md for ethical scarcity patterns and evergreen urgency techniques.

8. Naming the Offer

Core concept: The name of your offer is the first thing prospects see and the last thing they remember. A great name communicates the target audience, the outcome, the timeframe, and the format -- all in a few words. Use the MAGIC formula: Make a Magnetic reason why, Announce your Avatar, Give them a Goal, Indicate a time frame, Complete with a container word.

Why it works: A well-named offer does the selling for you. It pre-qualifies the right audience, sets expectations, and creates curiosity. A poorly named offer requires explanation, which means you have already lost attention. The name is also the single most testable element of any offer.

Key insights:

• M = Magnetic reason why (a hook, an event, a season, a trend)
• A = Avatar (who is this for -- the more specific, the better)
• G = Goal (the Dream Outcome in concrete terms)
• I = Indicate a time frame (how fast they will achieve it)
• C = Container word (challenge, blueprint, accelerator, bootcamp, system, formula, masterclass)
• Not every name uses all five MAGIC elements -- use the ones that serve clarity
• Test names before committing -- a name change alone can double conversion rates
• Avoid generic names that could describe any offer (e.g., "Business Growth Program")

Product applications:

Context	Application	Example
SaaS	Feature the outcome and speed	"Pipeline Accelerator: Close 3x More Deals in 90 Days"
Coaching	Specify avatar, goal, and timeframe	"The 6-Figure Freelancer Blueprint: From $5K to $15K Months in 120 Days"
E-commerce	Use seasonal/magnetic reason why	"Summer Body Starter Kit: 30-Day Transformation System"
Agency	Lead with the guarantee and result	"The 50-Lead Guarantee: Qualified Appointments in 60 Days"
Info product	Combine avatar + goal + container	"The SaaS Launch Masterclass: Your First 100 Paying Customers"

Copy patterns:

• "The [Time Frame] [Avatar] [Goal] [Container]"
• "[Magnetic Reason] [Avatar] [Container]: [Goal] in [Time Frame]"
• "[Goal] [Container] for [Avatar]"
• "The [Branded Name] [Container]: How [Avatar] [Goal] in [Time]"
• "[Number]-Day [Goal] [Container] for [Avatar]"

Ethical boundary: The name must accurately represent the offer. Do not name an offer "6-Figure Blueprint" if the average customer does not reach six figures. Aspirational names are fine; deceptive names are not.

See: references/naming-offers.md for the MAGIC formula breakdown, 20+ examples, and naming dos and don'ts.

Offer Creation Process

Follow these 10 steps in order to build a Grand Slam Offer from scratch:

1. Identify your starving crowd. Choose a market with massive pain, purchasing power, easy targeting, and growth. Score potential markets on each criterion.
2. Define the Dream Outcome. What is the single most desirable result your customer wants? State it in their words, not yours.
3. List every obstacle. Write down every problem, fear, objection, and friction point between the prospect and the Dream Outcome.
4. Create solutions for each obstacle. For every problem, design a solution and choose a delivery vehicle (1-on-1, group, DIY, done-for-you, software, physical product).
5. Apply the Trim & Stack method. Remove low-value/high-cost solutions. Keep and emphasize high-value/low-cost solutions. The result is your offer stack.
6. Set value-based pricing. Calculate the value of the Dream Outcome to the customer. Price at 10-20% of that value (10:1 to 5:1 ratio).
7. Design your bonuses. For each remaining objection, create a bonus that addresses it. Name each bonus and assign a defensible dollar value.
8. Choose your guarantee. Select the guarantee type that fits your business model and risk tolerance. Name it. Make it specific and bold.
9. Add ethical scarcity and urgency. Choose real scarcity (limited seats, cohorts) and real urgency (enrollment deadline, fast-action bonuses).
10. Name the offer using MAGIC. Combine avatar, goal, timeframe, and container word into a compelling name. Test 3-5 variations if possible.

Common Mistakes

Mistake	Why It Fails	Fix
Selling a commodity	Commodities compete on price; you lose	Bundle unique value to become a category of one
Pricing based on cost	Leaves massive value on the table and signals low quality	Price based on the value of the Dream Outcome (10:1 rule)
No guarantee	Prospect bears all the risk and hesitates	Add a guarantee that reverses risk -- stronger guarantees reduce refunds
Vague bonuses	"Access to community" means nothing without specifics	Name each bonus, describe its value, assign a dollar amount
Fake scarcity	Destroys trust the moment customers catch on	Only use scarcity that is 100% real and verifiable
Generic naming	"Business Growth Program" could be anything	Use the MAGIC formula to create a specific, memorable name
Targeting everyone	"For anyone who wants to grow" attracts no one	Narrow your avatar until it feels uncomfortable, then go narrower

Quick Diagnostic

Use this table to audit any existing offer:

Question	If No	Action
Does the offer deliver at least 10x the price in perceived value?	Offer feels overpriced	Add value through bonuses or increase the Dream Outcome
Is the market a starving crowd (pain + money + targetable + growing)?	Hard to sell regardless of offer	Switch markets or narrow further
Does the guarantee reverse the prospect's risk?	Prospect hesitates due to fear	Add a guarantee that makes saying yes feel safe
Are there at least 3 named bonuses with dollar values?	Offer feels thin	Create bonuses that address specific objections
Is there a real reason to act now?	Prospects say "I'll think about it"	Add ethical scarcity or urgency with a real deadline
Could a competitor offer the exact same thing?	You're a commodity; price war begins	Bundle elements that make the offer impossible to compare
Does the name communicate who it's for and what they'll get?	Prospects don't self-select; marketing is less efficient	Rename using the MAGIC formula

Reference Files

• value-equation.md: The four levers of the Value Equation, optimization tactics for each, and scoring rubric
• grand-slam-offers.md: Full offer assembly process, problem-solution mapping, and the Trim & Stack method
• starving-crowd.md: Market selection criteria, demand validation, and niche scorecard template
• pricing-strategy.md: Value-based pricing, anchoring techniques, payment plans, and the premium pricing cycle
• bonuses-stacking.md: Bonus design framework, dollar value assignment, stacking order, and naming strategies
• guarantees.md: Five guarantee types, naming guarantees, stacking guarantees, and legal considerations
• scarcity-urgency.md: Ethical scarcity patterns, cohort models, evergreen urgency, and what not to do
• naming-offers.md: MAGIC formula breakdown, 20+ name examples, and A/B testing offer names
• case-studies.md: Detailed offer breakdowns across SaaS, coaching, e-commerce, agency, local business, and info products
• offer-creation-checklist.md: Step-by-step worksheet, scoring rubric, and fill-in templates

Further Reading

This skill is based on Alex Hormozi's offer creation framework. For the complete methodology, expanded case studies, and additional business growth strategies:

• "$100M Offers: How to Make Offers So Good People Feel Stupid Saying No" by Alex Hormozi
• "$100M Leads: How to Get Strangers to Want to Buy Your Stuff" by Alex Hormozi

About the Author

Alex Hormozi is an entrepreneur, investor, and author who has built and scaled multiple businesses generating over $200 million in revenue. He is the founder of Acquisition.com, a portfolio of companies that does over $200 million per year. Hormozi is known for his practical, no-nonsense approach to business growth, focusing on offer creation, lead generation, and enterprise value. $100M Offers has become one of the most widely recommended business books among entrepreneurs and marketers for its actionable framework on creating irresistible offers.

Overview

Create irresistible offers using the Value Equation, bonus stacking, risk-reversing guarantees, and ethical scarcity.

Prerequisites

• Access to the ORM environment or API
• Required CLI tools installed and authenticated
• Familiarity with ORM concepts and terminology

Instructions

1. Assess the current state of the ORM configuration
2. Identify the specific requirements and constraints
3. Apply the recommended patterns from this skill
4. Validate the changes against expected behavior
5. Document the configuration for team reference

Output

• Configuration files or code changes applied to the project
• Validation report confirming correct implementation
• Summary of changes made and their rationale

See ORM implementation details for output format specifications.

Error Handling

Error	Cause	Resolution
Authentication failure	Invalid or expired credentials	Refresh tokens or re-authenticate with ORM
Configuration conflict	Incompatible settings detected	Review and resolve conflicting parameters
Resource not found	Referenced resource missing	Verify resource exists and permissions are correct

Examples

Basic usage: Apply hundred million offers to a standard project setup with default configuration options.

Advanced scenario: Customize hundred million offers for production environments with multiple constraints and team-specific requirements.

Resources

• Official ORM documentation
• Community best practices and patterns
• Related skills in this plugin pack