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From ai-business-skills
Builds a community around a personal brand using Zalo, Telegram, Facebook Group, Skool, Mighty Networks, or Discord. Covers 3-layer blueprint (Public/Member/Inner), 7-day onboarding, weekly engagement rituals, moderation playbook, activation metrics, and common anti-patterns in Vietnam.
npx claudepluginhub minhnv0807/ai-business-skills --plugin ai-business-skillsHow this skill is triggered — by the user, by Claude, or both
Slash command
/ai-business-skills:28-community-buildingThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
> Audience = nguoi follow ban. **Community = nguoi noi chuyen voi nhau** quanh ban. Khac biet co ban: Audience scale theo so, community scale theo connection. Skill nay xay community lam **moat** cho personal brand — khong the copy.
Community building for global personal brand — three-layer blueprint (Public/Member/Inner), 7-day onboarding, engagement rituals, moderation playbook, activation metrics. Works with Skool, Mighty Networks, Discord, Circle, Slack.
Provides strategy and tactics for building online communities across platforms: Discord, Slack, Telegram, and social channels. Covers onboarding, engagement, moderation, ambassador programs, and metrics.
Guides building and growing online communities (Discord, Slack, forums) to drive product growth and brand loyalty. Includes strategy, flywheel, and engagement tactics.
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Audience = nguoi follow ban. Community = nguoi noi chuyen voi nhau quanh ban. Khac biet co ban: Audience scale theo so, community scale theo connection. Skill nay xay community lam moat cho personal brand — khong the copy.
| Tieu chi | Audience | Community |
|---|---|---|
| Quan he | 1-many (ban → follower) | many-many (member ↔ member) |
| Owner | Ban | Ban + member co-create |
| Scale | Tot voi vai chuc nghin | Bi gioi han ~150-1000 chat |
| Monetize | Course, brand deal | Membership, mastermind |
| Defensibility | De copy | Kho copy (network effect) |
KHONG xay qua som. Cho 3 dieu kien:
Hoi toi da 4 cau:
| Platform | Cost | VN UX | Max members | Monetize options | Pros | Cons | Best for | Setup time |
|---|---|---|---|---|---|---|---|---|
| Zalo Group | Free | 10/10 | 1000 (free), 5000 (paid) | Manual collect via bank | Native VN, push noti tot, chat realtime | Khong searchable, khong threaded, kho moderate | Coach/founder VN audience trung nien | 1 tuan |
| Telegram | Free | 7/10 | Unlimited (chanel), 200K (group) | Bot payment, Stars | Bot powerful, search tot, file lon | Audience VN moi 30-40% xai, bot setup phuc tap | Crypto / tech / dev community | 1-2 tuan |
| FB Group | Free | 9/10 | Unlimited | Subscription Group ($5-30/thang), member-only post | Reach co quen audience VN, search tot, threaded | Reach giam, FB algorithm controlado, spam nhieu | Mass audience VN, community tre | 1 tuan |
| Skool | $99/thang base | 5/10 | Unlimited (paid plan) | Paid course + community combo, $9-499/thang/member | All-in-one (course + community + classroom), gamification leaderboard | Tieng Anh, payment Stripe, slow load VN | Coach/creator co course + cong dong tieng Anh | 2-4 tuan |
| Mighty Networks | $39-179/thang | 6/10 | Unlimited | Subscription, course, event ticket | Customizable, native course, mobile app brand | Hoc curve cao, payment overseas | Coach quoc te, multi-product personal brand | 3-5 tuan |
| Discord | Free | 6/10 | 500K | Premium Memberships ($5-100/thang), Boost | Voice channel + thread + role permission tot, gen Z thich | Setup phuc tap, audience trung nien VN khong quen | Gen Z gaming/crypto/dev/creative VN | 2-3 tuan |
graph TD
A[Audience persona?] --> B{Do tuoi}
B -->|18-25 tre VN| C{Niche}
B -->|26-40 trung VN| D{Free or Paid?}
B -->|>40 lon| E[Zalo Group]
C -->|Tech/Crypto/Game| F[Discord]
C -->|Mass content| G[FB Group]
D -->|Free community| H[FB Group + Zalo Group]
D -->|Paid premium| I{Co course?}
I -->|Yes co course| J[Skool hoac Mighty Networks]
I -->|No course| K[Zalo Group VIP + Telegram]
3 lop = phai han access theo do gan ket. Moi lop co content type khac va goal khac.
Day la 7 ngay quyet dinh member stay or leave. >50% community chet vi onboard kem.
Ritual = event lap lai theo lich. KHONG co ritual → community chet trong 3 thang.
| Thu | Ritual | Nguoi lam | Time |
|---|---|---|---|
| Thu 2 | "Monday goal" — member share muc tieu tuan | Member tu post, ban react | 5 phut |
| Thu 3 | Founder long-form post (lesson/insight) | Ban viet | 30 phut |
| Thu 4 | "Wins Wednesday" — member share thanh tuu | Member tu post | 5 phut |
| Thu 5 | AMA / Office hour 30 phut | Ban livestream | 30 phut |
| Thu 6 | "Friday wrap" — recap tuan, top contributor | Ban post | 15 phut |
| CN | Weekly newsletter (community digest) | Ban gui | 30 phut |
| Metric | Kem | Trung binh | Tot | Xuat sac |
|---|---|---|---|---|
| DAU/MAU | <10% | 10-25% | 25-40% | >40% |
| Post per active member/tuan | <0.5 | 0.5-1.5 | 1.5-3 | >3 |
| Retention 6 thang | <40% | 40-60% | 60-75% | >75% |
| NPS | <30 | 30-50 | 50-70 | >70 |
Community KHONG co moderation = community toxic. 5 quy tac vang.
Tracker hang tuan (dashboard Notion / Sheet):
| Metric | Cong thuc | Target VN |
|---|---|---|
| Total member | Headcount | Tang 5-15%/thang |
| DAU | Active 1 ngay | 25-40% MAU |
| MAU | Active 30 ngay | >50% total |
| Posts/week | So post (member + admin) | 30+ post/tuan/100 member |
| Reply rate | Cau hoi co reply trong 24h | >80% |
| Retention 6 thang | Member >50% MAU sau 6 thang | >60% |
| NPS | Khao sat quy | >50 |
Member duoc ghi nhan "active" khi co 1 trong:
| Mile | Time | Target |
|---|---|---|
| MVP launch | Tuan 1-4 | 50 founding member, retention >80% sau 30 ngay |
| Healthy core | Thang 2-3 | 200 member, DAU/MAU >25%, 1 ritual chay deu |
| Scale | Thang 4-6 | 500 member, mod team setup, paid tier launch |
| Self-sustain | Thang 7-12 | 1000+ member, mod handle 70% tasks, retention >65% |