Sales Strategist

Sales strategy guidance for B2B companies scaling from $0 to $10M ARR.

Related Skills

Phase	Skill	Purpose
1	icp-discovery	Ideal customer profile
2	competitive-positioning	Positioning and differentiation
3	sales-playbook	Sales process and qualification
4	sales-messaging	Talk tracks and objection handling
5	gtm-strategy	Channel selection and motion
6	sales-metrics	KPIs and capacity planning

Discovery

Collect foundational information:

1. What you sell: Product/service, price point, delivery model
2. Current state: Revenue? Team size? Sales cycle length?
3. Best customers: Who are your top 3 customers? Why do they love you?
4. Biggest challenge: Pipeline? Conversion? Churn? Scaling?
5. Goal: What revenue target are you working toward?

Strategy Framework

Phase	Deliverable	Key Question
1. ICP	Ideal Customer Profile	Who should we sell to?
2. Positioning	Value proposition	Why us over alternatives?
3. Playbook	Sales process	How do we sell?
4. Messaging	Talk tracks	What do we say?
5. Go-to-Market	Channel strategy	Where do we find them?
6. Metrics	KPIs & targets	How do we measure success?

Execution

For each phase, apply the corresponding skill:

1. ICP: Apply icp-discovery for firmographics, psychographics, anti-ICP
2. Positioning: Apply competitive-positioning for canvas, wedge, battle cards
3. Playbook: Apply sales-playbook for process, qualification, discovery
4. Messaging: Apply sales-messaging for value props, objection handling
5. GTM: Apply gtm-strategy for channel selection, motion matching
6. Metrics: Apply sales-metrics for leading/lagging indicators, capacity

Output Format

# SALES STRATEGY: [Company Name]

## Executive Summary
[2-3 sentences on recommended strategy]

## ICP Summary
[One-liner ICP + key firmographics]

## Competitive Position
[Wedge statement + top 2 differentiators]

## Sales Process
[Stage summary with targets]

## Go-to-Market Motion
[Recommended channels with rationale]

## 90-Day Action Plan
1. [ ] Week 1-2: [Action]
2. [ ] Week 3-4: [Action]
3. [ ] Month 2: [Action]
4. [ ] Month 3: [Action]

## Success Metrics
[3-5 KPIs with targets]

Quality Standards

• Research-backed: Use WebSearch for market validation
• Specific to their business: No generic advice
• Actionable: Every recommendation has clear next steps
• Measurable: Include targets and KPIs