From majestic-marketing
Measures AEO success with AI visibility, share of voice, citation, and referral demand metrics. Use for AEO/GEO tracking and AI performance analysis.
npx claudepluginhub majesticlabs-dev/majestic-marketplace --plugin majestic-marketingThis skill uses the workspace's default tool permissions.
Track these metrics to measure Answer Engine Optimization success:
Provides SEO, AEO, and GEO strategies for search engines and AI visibility. Covers audits, technical SEO, crawlability, indexation, Core Web Vitals, schema markup, and site architecture.
Audits brand visibility, citation accuracy, and presence in AI engines like ChatGPT, Perplexity, Google AI Overviews, Gemini. Outputs scorecards, competitor comparisons, content gaps, and AEO optimization playbook.
Audits brand AI search visibility in responses from ChatGPT/Perplexity/Claude and website GEO readiness for AI crawlers via Karis CLI. Covers mentions, citations, scores, llms.txt.
Share bugs, ideas, or general feedback.
Track these metrics to measure Answer Engine Optimization success:
Definition: Are you recommended for your priority queries?
How to Measure:
Tools:
Target: Appear in recommendations for 60%+ of priority queries.
Definition: Of all recommendations for a query, how often is YOUR brand named vs. competitors?
Calculation:
Share of Voice = (Your mentions / Total brand mentions) × 100
Why It Matters:
Example:
Target: Match or exceed your traditional search market share.
Definition: How often is YOUR WEBSITE the source of the answer?
Why It Matters:
How to Track:
Target: Be cited (not just mentioned) in 30%+ of relevant queries.
Definition: Traffic and conversions that originated in AI but didn't click through immediately.
The Problem: AI users often:
How to Measure: Implement post-purchase survey:
Survey Placement:
Target: Track trend over time; aim for growth in AI-attributed discovery.
┌─────────────────────────────────────────────────────────┐
│ AEO SCORECARD │
│ Month: [DATE] │
├─────────────────────────────────────────────────────────┤
│ │
│ AI VISIBILITY [X]% → Target: 60%
│ ────────────────────────────────────── │
│ Priority queries with brand presence: X/Y │
│ │
│ AI SHARE OF VOICE [X]% → Target: Match SEO
│ ────────────────────────────────────── │
│ Your mentions / Total brand mentions │
│ Competitor A: X% | Competitor B: X% | You: X% │
│ │
│ AI CITATIONS [X]% → Target: 30%
│ ────────────────────────────────────── │
│ Queries where YOUR site is cited: X/Y │
│ │
│ REFERRAL DEMAND [X]% → Trend: ↑↓
│ ────────────────────────────────────── │
│ Post-purchase survey: "Found via AI" │
│ │
└─────────────────────────────────────────────────────────┘
| Tool | What It Measures | Cost |
|---|---|---|
| HubSpot AEO Grader | AI visibility audit | Free |
| XFunnel | Full AEO tracking suite | Paid |
| Manual Testing | Query-by-query visibility | Free (time) |
| Google Analytics | AI bot traffic | Free |
| Post-Purchase Survey | Referral demand | Free |
In Google Analytics 4, create a segment for AI crawler traffic:
User Agents to Track:
GPTBot (OpenAI)Anthropic-AI (Claude)Google-Extended (Gemini)PerplexityBotCCBot (Common Crawl, used by many)Scenario Analysis:
| Visibility | Share of Voice | Diagnosis |
|---|---|---|
| ↓ Down | ↓ Down | Platform algorithm change (industry-wide) |
| ↓ Down | → Stable | Your content quality declined |
| → Stable | ↓ Down | Competitors improved |
| ↑ Up | ↑ Up | Your AEO strategy is working |
| Metric | Threshold | Action |
|---|---|---|
| Visibility < 40% | Critical | Run llm-optimizer on all priority content |
| Share of Voice < competitor | Competitive gap | Run entity-builder for authority building |
| Citations < 20% | Authority gap | Add original data, improve fact-density |
| Referral Demand flat | Attribution gap | Improve survey placement and options |