aeo-geo

GEO Audit

Audit your brand's AI search presence — both how visible you are in AI responses and how well your website is optimized for AI engines.

When to Use

User Says	Mode
"How visible is my brand in AI search?"	Visibility Audit
"What's my Answer Share?"	Visibility Audit
"Compare my brand to competitors in AI search"	Visibility Audit
"Check my site for AI search optimization"	Site Audit
"Is my robots.txt blocking AI crawlers?"	Site Audit
"What's my GEO score?"	Either (ask user)
"Full GEO audit"	Both

Prerequisites

• Karis CLI installed (npx @karis-ai/cli)
• Karis API key configured (karis setup)
• Brand profile created (karis brand init)

Two Modes

Mode 1: Visibility Audit

Question: "Is my brand being mentioned by AI search engines?"

Generates test prompts, queries AI engines, measures whether your brand appears in responses.

Key metrics: Answer Share, Citation Rate, Mention Position, Sentiment, Gap Topics.

Mode 2: Site Audit

Question: "Is my website optimized for AI engines to understand and cite?"

Analyzes your website's technical readiness and content quality for AI search.

Key metrics: GEO Score (0-100) across 5 dimensions.

Mode 3: Content Strategy

Question: "What content should I create to improve my AI search presence?"

Analyzes topic clusters, identifies content gaps, develops content pillars with AI citation potential.

Mode 4: Full Audit

Runs Visibility + Site + Content Strategy. Recommended for first-time users.

---

Mode 1: Visibility Audit

Task Progress:
- [ ] Step 1: Load brand context
- [ ] Step 2: Execute visibility audit via Karis CLI
- [ ] Step 3: Present results

Step 1: Load Brand Context

npx @karis-ai/cli brand show

If no brand profile exists:

npx @karis-ai/cli brand init <domain>

Step 2: Execute Visibility Audit

npx @karis-ai/cli chat --skill aeo-geo "Run a GEO visibility audit for my brand. Include:
- Answer Share (% of AI responses mentioning my brand)
- Citation Rate (% citing my website)
- Mention Position (where I appear in responses)
- Sentiment (how I'm described)
- Gap Topics (where competitors appear but I don't)
- Compare against my top competitors"

Step 3: Present Results

Output format:

## GEO Visibility Audit — [Brand Name]

### Core Metrics
- **Answer Share**: X% (mentioned in X of Y responses)
- **Citation Rate**: X% (cited with link in X of Y responses)
- **Mention Position**: X.X avg (1 = first mentioned)
- **Sentiment**: +X.XX (-1 to +1 scale)
- **Gap Topics**: X topics where competitors appear but you don't

### Strengths
- [Topics where brand appears prominently]

### Gaps
- [Topics where competitors appear but brand doesn't]

### Recommendations
1. [Specific action]
2. [Specific action]
3. [Specific action]

---

Mode 2: Site Audit

Task Progress:
- [ ] Step 1: Load brand context
- [ ] Step 2: Execute site audit via Karis CLI
- [ ] Step 3: Present results with improvements

Step 1: Load Brand Context

npx @karis-ai/cli brand show

Step 2: Execute Site Audit

npx @karis-ai/cli chat --skill aeo-geo "Run a GEO site audit for [domain]. Analyze:
- AI crawler accessibility (robots.txt, llms.txt, sitemap)
- Content structure (headings, depth, scannability)
- Semantic relevance (keyword coverage, topical depth)
- Structured data (Schema.org, JSON-LD)
- User intent alignment (Q&A coverage, journey stages)
Calculate a GEO Score (0-100) and provide prioritized improvements."

Step 3: Present Results

Output format:

## GEO Site Audit — [Domain]

### GEO Score: XX/100

| Category | Score | Weight | Status |
|----------|-------|--------|--------|
| AI Crawler Accessibility | XX/100 | 15% | ✅/⚠️/❌ |
| Content Structure | XX/100 | 20% | ✅/⚠️/❌ |
| Semantic Relevance | XX/100 | 25% | ✅/⚠️/❌ |
| Structured Data | XX/100 | 20% | ✅/⚠️/❌ |
| User Intent Alignment | XX/100 | 20% | ✅/⚠️/❌ |

### Score Interpretation
- 80-100: ✅ Excellent
- 60-79: ⚠️ Good (needs improvement)
- 40-59: ⚠️ Needs work
- 0-39: ❌ Critical

### AI Crawler Configuration
- robots.txt: [status]
- llms.txt: [status]
- sitemap.xml: [status]
- Schema.org: [status]

### Priority Improvements

**🔴 High Priority:**
1. [Critical fix]
2. [Critical fix]

**🟡 Medium Priority:**
1. [Enhancement]
2. [Enhancement]

---

Mode 3: Content Strategy

Task Progress:
- [ ] Step 1: Load brand context
- [ ] Step 2: Execute content strategy analysis
- [ ] Step 3: Present topic clusters and content plan

Step 1: Load Brand Context

npx @karis-ai/cli brand show

Step 2: Execute Content Strategy Analysis

npx @karis-ai/cli chat --skill aeo-geo "Analyze content strategy for [domain] for AI search optimization. Include:
- Map all major content (product, blog, docs, case studies)
- Identify 3-7 topic clusters with primary keywords
- For each cluster: existing content, content gaps, AI citation potential
- Recommend content pillars with specific titles and formats
- Prioritize by GEO value (which content would AI engines most likely cite)"

Step 3: Present Results

## GEO Content Strategy — [Domain]

### Content Audit
- Pages analyzed: [count]
- Existing themes: [list]
- Content gaps: [list]

### Topic Clusters (3-7)

**Cluster 1: [Name]**
- Primary keywords: [4-6 keywords]
- Existing content: [pages that belong]
- Content gaps: [topics to fill]
- AI citation potential: [high/medium/low] — [why]

### Content Pillars

**Pillar 1: [Specific Title]**
- Focus: [aspect addressed]
- Sub-topics: [3-5 supporting pieces]
- GEO value: [why AI would cite this]
- Format: [guide/comparison/FAQ/how-to]

### Strategic Recommendations (Prioritized)
1. [Specific content to create]
2. [Structural improvement]
3. [Competitive positioning content]

---

Mode 4: Full Audit

Run all three audits together:

npx @karis-ai/cli chat --skill aeo-geo "Run a full GEO audit for [brand/domain]. Include:
1. Visibility audit — Am I being mentioned by AI search engines?
2. Site audit — Is my website optimized for AI engines?
3. Content strategy — What content should I create?
Provide a combined report with overall score and action plan."

Output format:

## Full GEO Audit — [Brand Name]

### Part 1: Visibility
- Answer Share: X%
- Citation Rate: X%
- Gap Topics: X

### Part 2: Site Readiness
- GEO Score: XX/100
- Top issue: [biggest problem]

### Part 3: Content Strategy
- Topic clusters: X identified
- Content gaps: X topics to fill
- Top priority: [highest-impact content to create]

### Combined Action Plan
1. [Highest impact action]
2. [Second highest]
3. [Third highest]

---

Scoring Reference

AI Crawler Accessibility (15%)

Score	Criteria
90-100	All AI crawlers allowed, comprehensive llms.txt, complete sitemap
70-89	Most crawlers allowed, basic llms.txt
50-69	Not specified (implicit allow), no llms.txt
Below 50	Major crawlers blocked

Content Structure (20%)

Score	Criteria
90-100	Clean H1-H3 hierarchy, 1500+ word depth, scannable
70-89	Good structure, adequate depth
50-69	Inconsistent headings, thin content
Below 50	No structure, very thin

Semantic Relevance (25%)

Score	Criteria
90-100	Strong keyword coverage, topical authority, related terms
70-89	Good coverage, some gaps
50-69	Basic coverage, missing related topics
Below 50	Off-topic or keyword-stuffed

Structured Data (20%)

Score	Criteria
90-100	Rich JSON-LD (Organization, FAQ, Product), tables, lists
70-89	Basic schema, some structured elements
50-69	Minimal schema
Below 50	No structured data

User Intent Alignment (20%)

Score	Criteria
90-100	Covers all journey stages, Q&A format, addresses pain points
70-89	Good coverage, some intent gaps
50-69	Partial coverage
Below 50	Misaligned with user intent

---

Best Practices

1. Run visibility audit first — Know where you stand before optimizing
2. Check competitors — Your GEO score means nothing without context
3. Fix crawlers first — If AI can't reach your site, nothing else matters
4. Focus on gaps — Topics where competitors appear but you don't
5. Re-audit monthly — Track progress over time

Quality Checklist

Visibility Audit

• Brand context loaded (brand profile or user input)
• 10-20 test prompts generated from topic clusters
• All 5 visibility metrics measured (Answer Share, Citation Rate, Mention Position, Sentiment, Gap Topics)
• Gap topics identified (where competitors appear but brand doesn't)
• 3 prioritized recommendations provided

Site Audit

• AI crawler config checked (robots.txt, llms.txt, sitemap)
• All 5 categories scored with rationale
• Overall score calculated correctly
• High/Medium priority improvements listed

Content Strategy

• 3-7 topic clusters identified with 4-6 keywords each
• Content pillars with specific recommendations
• GEO value explained for each pillar
• 5-7 strategic recommendations prioritized

Common Pitfalls

1. Skipping AI crawler check — Always check robots.txt and llms.txt first
2. Scoring too generously — Be critical and realistic
3. Generic recommendations — Be specific with content titles
4. Missing structured data check — Always view page source for JSON-LD
5. Under-length output — Aim for 2,500+ words in reports

Examples

See examples/ for sample audit reports.

Related Skills

• brand-intel: Build brand profile before auditing
• page-seo: Optimize individual pages for traditional search engines (Google, Bing)
• reddit-listening: Understand brand perception on Reddit