From kostja94-marketing-skills-5
Guides app install campaigns and user acquisition for iOS/Android apps via Google App Campaigns, Apple Search Ads, Meta, TikTok. Covers bidding, creatives, CPI/CPA metrics, Firebase/SKAdNetwork tracking.
npx claudepluginhub joshuarweaver/cascade-data-analytics --plugin kostja94-marketing-skills-5This skill uses the workspace's default tool permissions.
Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.
Conducts multi-round deep research on GitHub repos via API and web searches, generating markdown reports with executive summaries, timelines, metrics, and Mermaid diagrams.
Dynamically discovers and combines enabled skills into cohesive, unexpected delightful experiences like interactive HTML or themed artifacts. Activates on 'surprise me', inspiration, or boredom cues.
Generates images from structured JSON prompts via Python script execution. Supports reference images and aspect ratios for characters, scenes, products, visuals.
Guides app advertising: app install campaigns, user acquisition (UA), and in-app promotion. Use when promoting mobile apps (iOS, Android); conversion = install or in-app action, not landing page.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
| Platform | Best for | Conversion |
|---|---|---|
| Google App Campaigns | Android + iOS; automated across Search, YouTube, Display, Play, Discover | Install, in-app event |
| Apple Search Ads (ASA) | iOS only; high-intent App Store search | Install |
| Meta App Install | Facebook/Instagram; demand gen for apps | Install, in-app event |
| TikTok App Install | Younger users; viral creative | Install |
| Metric | Use |
|---|---|
| CPI | Cost per install |
| CPA | Cost per acquisition (in-app action) |
| LTV | Lifetime value; iOS often higher than Android |
| Retention | D1, D7, D30; quality signal |
iOS vs Android: iOS typically higher LTV, higher CPI; Android greater scale, lower CPI.
utm_medium=app or cpc with utm_source for app campaigns in GA4