claude-ads

Budget and bidding specialist. Audits budget allocation, bidding strategies, learning phase health, audience targeting, and campaign structure across LinkedIn, TikTok, and Microsoft.

Compliance and performance specialist. Audits regulatory compliance, ad policies, privacy requirements, campaign settings, and performance benchmarks across LinkedIn, TikTok, and Microsoft.

Creative quality specialist. Audits ad creative across LinkedIn, TikTok, and Microsoft for format diversity, fatigue signals, platform-native content, and spec compliance.

Google Ads audit specialist. Analyzes conversion tracking, wasted spend, account structure, keywords, Quality Score, ad assets, PMax, bidding, and settings.

Meta Ads audit specialist. Analyzes Pixel/CAPI health, EMQ scores, creative diversity and fatigue, account structure, learning phase, audience targeting, and Advantage+ campaigns.

Full multi-platform paid advertising audit with parallel subagent delegation. Analyzes Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, Microsoft Ads, and Apple Ads accounts via 6 parallel audit agents. Amazon Ads, cross-platform attribution, and server-side tracking are covered by their standalone sub-skills (ads-amazon, ads-attribution, ads-server-side-tracking) — Wave 3 will add their paired agents so they can dispatch in parallel here. Generates health score per platform and aggregate score (0-100). Use when user says audit, full ad check, analyze my ads, account health check, paid media audit, paid advertising audit, ad spend audit, advertising audit, or PPC audit.

Budget allocation and bidding strategy review across all ad platforms. Evaluates spend distribution, bidding strategy appropriateness, scaling readiness, and identifies campaigns to kill or scale. Uses 70/20/10 rule, 3x Kill Rule, and 20% scaling rule. Use when user says budget allocation, bidding strategy, ad spend, ROAS target, media budget, or scaling.

Competitor ad intelligence analysis across Google, Meta, LinkedIn, TikTok, Microsoft, and Apple Ads. Analyzes competitor ad copy, creative strategy, keyword targeting, estimated spend via Meta Ad Library / Google Ads Transparency Center / TikTok Top Ads, and identifies competitive gaps and opportunities. Use when user says competitor ads, ad spy, competitive analysis, competitor PPC, ad intelligence, Meta Ad Library, Facebook Ad Library, Google Ads Transparency, competitor creative, or competitor research.

Campaign concept and copy brief generator for paid advertising. Reads brand-profile.json and optional audit results to produce structured campaign concepts, messaging pillars, and copy briefs. Outputs campaign-brief.md to the current directory. Run after /ads dna and before /ads generate. Triggers on: create campaign, campaign brief, ad concepts, write ad copy, campaign strategy, ad messaging, creative brief, generate concepts.

Cross-platform creative quality audit covering ad copy, video, image, and format diversity across all platforms. Detects creative fatigue, evaluates platform-native compliance, scores creative diversity for Andromeda Entity-ID retrieval, and provides production priorities. Use when user says creative audit, ad creative, creative fatigue, creative diversity score, ad variation audit, ad copy, ad design, or creative review.