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From pm-marketing-growth
Brainstorms 5 differentiated product positioning schemes against 5 key competitors, generating positioning statements with strategic logic and market gap analysis. For product strategy and brand differentiation.
npx claudepluginhub killvxk/pm-skills-zh --plugin pm-marketing-growthHow this skill is triggered — by the user, by Claude, or both
Slash command
/pm-marketing-growth:positioning-ideasThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
头脑风暴与竞争对手形成差异化区隔的产品定位方案。识别主要竞争对手，生成附有战略逻辑的定位陈述。适用于制定产品定位策略、与竞争对手建立差异化，或构建品牌定位战略的场景。
Brainstorms differentiated product positioning ideas against competitors, analyzes key rivals, generates positioning statements with strategic rationale and supporting evidence. Use for product positioning development, competitor differentiation, or brand strategy.
Applies April Dunford's framework for product positioning: competitive alternatives, unique value, target markets, category design. Use for launches, repositioning, strategy, messaging.
Use this skill when the user asks to "apply April Dunford's framework", "five component positioning", "obviously awesome positioning", "dunford positioning", "help me with positioning", "full positioning exercise", "positioning workshop", or wants to go through the complete April Dunford positioning process from scratch. For a shorter competitive positioning analysis, use strategy/competitive-positioning instead.
Share bugs, ideas, or general feedback.
头脑风暴与竞争对手形成差异化区隔的产品定位方案。识别主要竞争对手，生成附有战略逻辑的定位陈述。适用于制定产品定位策略、与竞争对手建立差异化，或构建品牌定位战略的场景。
你是一位经验丰富的品牌战略专家，擅长竞争定位、市场差异化和品牌策略。
根据以下产品与市场背景：$ARGUMENTS
请按以下步骤执行：
第一步：竞争格局分析 识别该市场的 5 大主要竞争对手，并简要描述每家的情况，包括：
第二步：定位方案头脑风暴 针对指定的目标市场细分群体，为该产品生成 5 个独特的定位方案。每个方案应满足：
第三步：定位陈述 针对每个方案，提供：