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From pm-go-to-market
Generates sales-ready Markdown battle cards comparing your product to a specified competitor, covering positioning, features, pricing, objections, win/loss patterns. Useful for sales prep and handling 'why competitor X?' queries.
npx claudepluginhub killvxk/pm-skills-zh --plugin pm-go-to-marketHow this skill is triggered — by the user, by Claude, or both
Slash command
/pm-go-to-market:competitive-battlecardThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
为特定竞争对手制作一份简洁、可直接用于销售的竞争作战卡。
Generates sales-ready competitive battlecards in markdown, comparing positioning, features, pricing, objections, and win/loss patterns to specified rivals via web research.
Use this skill when the user asks for "competitor battlecards", "battlecard for [competitor]", "how do we beat [competitor]", "how do we handle objections about [competitor]", "competitive win/loss", "sales competitive guide", "how should sales talk about competitors", or needs a structured competitive comparison for sales, customer success, or internal strategy purposes.
Build competitive battle cards with side-by-side feature comparisons, pricing intel, win/loss patterns, objection responses, and sales talk tracks. Use this skill whenever the user mentions battle cards, competitive positioning, "how do we compare to X", competitor analysis for sales, win themes, competitive differentiation, or needs ammunition against a specific competitor. Also trigger when a rep asks "what do I say when a prospect brings up [competitor]".
Share bugs, ideas, or general feedback.
为特定竞争对手制作一份简洁、可直接用于销售的竞争作战卡。
你正在为 $ARGUMENTS 制作竞争作战卡。
使用网络搜索调研竞争对手的当前产品、定价、定位和近期动态。如果用户提供了文件(功能清单、赢单/败单数据、销售通话记录),请先阅读这些材料。
调研竞争对手(使用网络搜索):
按以下结构制作竞争作战卡:
| 能力维度 | 我们 | 他们 | 优势方 |
|---|---|---|---|
| [功能领域 1] | [我们的方案] | [他们的方案] | [我们/他们/持平] |
| [功能领域 2] | ... | ... | ... |
| 定价 | ... | ... | ... |
| 支持服务 | ... | ... | ... |
| 客户说 | 如何回应 |
|---|---|
| "竞争对手 X 有 [功能]" | "[我们的替代方案及为何更适合他们]" |
| "他们更便宜" | "[价值框架:总拥有成本(TCO)、ROI、隐性成本]" |
| "他们更成熟" | "[我们的优势:速度、创新、专注度、支持服务]" |
引导潜在客户主动暴露竞争对手弱点的问题:
保持一目了然:销售代表需要在通话时随时查阅。请使用表格、加粗文字和简短的要点。
保存为 Markdown 格式。适配 Notion/Confluence 中的打印或分享需求。