From forwward-teams
Guides customer discovery by defining target customers, building ICPs, mapping alternatives, researching competitors, crafting positioning, setting pricing, and creating prospect lists.
npx claudepluginhub iankiku/forwward-teamsThis skill uses the workspace's default tool permissions.
Force clarity on who pays you, why, and how to reach them.
Orchestrates B2B sales strategies for $0-$10M ARR scaling, via ICP discovery, competitive positioning, playbooks, messaging, GTM planning, and metrics using related skills.
Defines ICPs, positions AI products, builds messaging architecture, and validates PMF for AI-native products using enrichment signals and buyer analysis.
Develops B2B SaaS product marketing strategies: ICP definition, April Dunford positioning, messaging hierarchy, competitive battlecards, TAM/SAM/SOM sizing, PMF spectrum, growth loops.
Share bugs, ideas, or general feedback.
Force clarity on who pays you, why, and how to reach them.
Q: Who pays you, and why?
| Probe | Why It Matters |
|---|---|
| What's their title? | Budget authority |
| What keeps them up at night? | Pain intensity |
| Why pay vs. build it themselves? | Differentiation |
| Why pay vs. ignore the problem? | Urgency |
Red flag: "Developers" or "users" as answer. They have influence, not budget.
Map what they do today without you:
| Alternative | Switching Cost | Your Edge |
|---|---|---|
| Manual process | Time | Automation |
| Competitor X | Migration pain | Better UX / price |
| Internal tool | Engineering time | Focus on core product |
| Do nothing | Compounding pain | ROI proof |
| Field | Example |
|---|---|
| Stage | Series A-B, 20-100 employees |
| Product | B2B SaaS |
| Pain indicator | Hiring 3rd+ engineer |
| Buying signal | Posted about problem on social |
| Budget range | $500-5k/mo |
Template: "For [ICP] who [pain], [product] is the [category] that [key differentiator], unlike [alternatives] which [limitation]."
| Model | When to Use |
|---|---|
| Flat fee | Simple product, easy to explain |
| Usage-based | Value scales with usage |
| Tiered SaaS | Multiple segments, feature gating |
| % of value | Measurable ROI (fintech, revenue tools) |
Rule: Price on value delivered, not cost to build.
| Company | Contact | Role | Fit Reason | Tier |
|---|---|---|---|---|
| Acme Co | jane@acme | VP Eng | Matches ICP, posted about pain | 1 |
Tiers: 1 = direct outreach, 2 = consultative, 3 = warm intro