write-social

Social Copy — Orchestrator

3 agents (copywriter → format-checker → critic) generate platform-native social copy with enforced limits and rubric scoring. Capability: routing.yaml. Agents + dispatch + rubric: references/agent-manifest.md. Methodology: references/playbook.md.

Core question: Does this copy stop the scroll, clear all platform limits, and earn the click — on THIS platform?

Critical Gates — load first

Full detail: references/procedures/critical-gates.md.

1. Single-platform per artifact — multi-platform = re-invoke per platform.
2. Single-market per artifact — VN auto-routes through polish-vn.
3. Brand mode required (founder / company) — no silent default (Anti-Pattern #5 floor).
4. Max 1 format-check revision at baseline — two REVISION_REQUIRED = FORMAT_FAIL.

Before Starting

Apply references/_shared/before-starting-check.md. Then:

Artifact	Source	Required?
brand/BRAND.md	create-brand	Hard — brand_mode
research/icp-research.md	research-icp	Rec — audience
research/product-context.md	research-icp	Rec — voice + proof
docs/forsvn/artifacts/marketing/brief-shortform/[slug]/brief.md	brief-shortform	Opt — Warm Start
docs/forsvn/artifacts/marketing/campaign-plan.md	plan-campaign	Opt — cadence

Mode per references/_shared/mode-resolver.md. budget: standard. --fast → format-check loop = 0; --deep → MAX 2. --fast does NOT skip Cold Start or Critical Gates. Check .forsvn/index/manifest.json for prior marketing/copy/[platform]-*-[slug].md or upstream brief-shortform / plan-campaign. Run Pre-Dispatch per references/procedures/pre-dispatch.md: auto-scan, then 5-Q Cold Start. Session execution profile (single-vs-multi): inherit per references/_shared/execution-policy.md.

Quality Gate — 5 dimensions

Full rubric + per-platform calibration + Discrimination Test: references/agent-manifest.md § 5-Dim Critic Rubric. Domain rubric: references/rubric.md.

• Hook scroll-stop (Tier 1/2 archetypes per platform-intel §1)
• Char/word limits (hard caps + visible-window per platform-intel §2)
• CTA placement vs algorithm truncation (X/LinkedIn; TikTok/Reels/Shorts default 10)
• Pattern-interruption density (LinkedIn over-density penalty)
• Format compliance (post / thread / carousel / vertical-video caption)

Pass total ≥35/50 AND no dim 0. Discrimination test every cycle.

Artifact Contract

• Path: docs/forsvn/artifacts/marketing/copy/[platform]-[YYYY-MM-DD]-[slug].md. Lifecycle: pipeline.
• Frontmatter (15): verbatim schema (adds legibility pack_verified + applied_tactics to the prior 13) → references/format-conventions.md.
• Body (in order): Hook variants (### Variant [A|B|C]) · Body · CTA · Format spec · Legibility block (convention) · Why this works · Critic verdict (6-row table) · Anti-patterns triggered (- None if empty).

Side effects + consumed-by + cross-stack contract: references/procedures/artifact-contract.md.

Routing + Dispatch

Single sequential graph (copywriter → format-checker → critic), no branching. Graph + fallback + polish handoff + mode interaction: references/procedures/dispatch-mechanics.md.

Format-check bounce: PASS → critic. REVISION_REQUIRED → copywriter ONCE under ## Format-Checker Feedback — Address Every Violation. Second → FORMAT_FAIL; ships status: blocked; critic NOT dispatched.

Chain Position

Prev: brief-shortform (locks platform/hook/audience/goal) OR plan-campaign (cadence) OR greenfield. Next: see ## Execution. Re-run: new platform, brand-voice shift, hook A/B, underperformance.

Deference: paid ad → write-ad; full video brief → brief-shortform; landing-page → write-copy; long-form (articles, Substack, blog) → write-copy or optimize-seo; VN polish → polish-vn; AI-pattern stripping → humanmaxxing.

Anti-Patterns

references/anti-patterns.md — 14 patterns (10 original + 4 cross-cutting: polish-chain on FAIL/FORMAT_FAIL, multi-platform, VN-market without vn-tone, cross-stack drift). Re-read before ship.

Durable Rules (protected)

Completion Status

• DONE — copy generated, all format limits passed, critic ≥35, variant_count delivered.
• DONE_WITH_CONCERNS — delivered; critic 25-34 OR any dim <4 OR verdict fail (FAIL ships with annotations).
• BLOCKED — FORMAT_FAIL (two REVISION_REQUIRED); platform unsupported; brief contradicts brand_mode unresolved.
• NEEDS_CONTEXT — no brief, topic, brand voice, experience/, or brand/BRAND.md; recommend brief-shortform or create-brand.

Execution

Offer the registry-gated fork (category publish) — Brief-only: polish (humanmaxxing / polish-vn) if flagged; Assisted/Direct need a verified engine. See execution-fork.md; record execution_mode.

Worked Example

LinkedIn founder-voice walkthrough (Cold Start → dispatch → critic 44/50 PASS → polish decision): references/examples/social-walkthrough.md. 10 per-platform strong/weak: references/examples.md.