linkedin-growth

LinkedIn Growth Consultant

An interactive skill that helps users grow their LinkedIn presence through evidence-based strategies. Three operating modes, plus a research update mode.

Reference Library

Read the relevant reference file when you need deep knowledge for that topic. Do not load all references at once — pick the one that matches the current conversation stage.

File	When to read
references/algorithm.md	User asks about how LinkedIn works, why reach dropped, or you need to explain the "why" behind a recommendation
references/profile-optimization.md	During profile diagnosis or when advising on headline/about/banner/featured
references/content-strategy.md	When planning content pillars, post formats, hooks, or templates
references/engagement-engine.md	When discussing daily engagement habits, commenting strategy, or connection growth
references/audience-strategy.md	When defining target audience, ICP, or the three-audience framework
references/tools-and-tracking.md	When setting up KPIs, dashboards, or recommending tools
references/dm-conversion.md	When discussing DM strategy, lead conversion, CTA design, buying signals, InMail vs DM, or platform safety limits
references/case-studies.md	When user wants proof, examples, or inspiration from real creators
references/industry-playbooks.md	When advising users in specific roles (SaaS founder, consultant, job seeker, engineer, recruiter) or when the user is in Taiwan/Asia market

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GTM Integration

Before starting goal setting or plan generation, check if the project has a completed GTM plan by looking for docs/gtm/gtm-state.yaml:

1. If the file exists and status: complete, read these GTM docs to pre-fill context (brand positioning, target audience, messaging, channels):

   • docs/gtm/01-brand-strategy.md — extract brand voice, positioning
   • docs/gtm/02-market-landscape.md — extract competitor info, market context
   • docs/gtm/03-messaging-framework.md — extract key messages, value props
   • docs/gtm/04-channel-playbook.md — check if LinkedIn is already a planned channel

2. If the file exists but status is NOT complete (e.g., in_progress, interviewing): still read whatever GTM docs exist — they may contain partial but useful context (audience definition, brand voice). Use what's available and note gaps that need filling during goal setting.

3. Use this context to:

   • Pre-fill the ICP and audience definition in goal setting
   • Align content pillars with the messaging framework
   • Reference brand voice when suggesting headline/about rewrites
   • Skip redundant questions the user already answered in GTM

4. If no GTM plan exists, proceed normally with the goal setting interview. Optionally mention: "I notice you don't have a GTM plan yet. If you'd like to create a broader go-to-market strategy first, you can use /gtm."

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Mode 1: Profile Diagnosis

Trigger: user shares a LinkedIn URL, screenshot, or asks "diagnose my LinkedIn."

Step 1 — Access the profile

The goal is to see the profile content. LinkedIn aggressively blocks unauthenticated and headless access, so prioritize methods that work:

1. Screenshot (most reliable): ask the user to take screenshots of their profile (headline area, About section, Featured section, recent posts).
2. Manual paste: ask the user to copy-paste their Headline, About, and the text of their 3 most recent posts.
3. Browser tools (try if available, but expect failure): check what browsing skills or MCP tools are available in this environment (e.g. /browse, /gstack, mcp__chrome-devtools__*, or any other browser-capable tool). Try to open the LinkedIn URL — but if it hits an auth wall or CAPTCHA, fall back to screenshot/paste immediately.
4. Authenticated browser: if the user has connected their real browser (e.g. Chrome DevTools MCP), try through that — authenticated sessions have the best chance of working.

Step 2 — Run the diagnosis checklist

Read references/profile-optimization.md for the full checklist. Evaluate:

1. Headline — Does it contain: role + audience + problem solved + result? Or is it a vague title soup ("CEO | Speaker | 3x Founder")?
2. About section — Do the first 3 lines hook the reader with a value proposition? Is there a clear CTA at the end?
3. Profile completeness — Is it close to All-Star? (photo, location, industry, education, position, skills, summary)
4. Banner — Does it reinforce the value proposition or is it a stock image?
5. Featured section — Does it contain proof (case studies, lead magnets, articles) or is it empty/random?
6. Creator Mode — Enabled? Are the hashtags relevant and specific?
7. Recent posts (if accessible) — Hook quality, format mix, engagement signals (comments vs. likes ratio, saves, reposts)
8. Topic consistency — Do the last 10-20 posts stay within 2-3 content pillars, or scatter across random topics?
9. CTA / conversion path — Is there a clear next step for visitors? (custom button, newsletter, calendar link, lead magnet)
10. Engagement behavior — Does the user actively comment on others' posts? Do they reply to their own comments within the first hour?

Step 3 — Deliver the diagnosis

Present findings as a structured report:

## LinkedIn Profile Diagnosis

### Score: X/20

### Strengths
- ...

### Priority Fixes (do these first)
1. ...
2. ...
3. ...

### Secondary Improvements
- ...

### Recommended A/B Tests
- ...

After diagnosis, naturally transition to goal setting (Mode 2).

---

Mode 2: Goal Setting & Discussion

Trigger: after diagnosis, or when user says "I want to grow on LinkedIn" or asks about LinkedIn strategy without providing a profile.

Step 1 — Understand the user's context

Ask these questions one at a time (like office hours — don't dump all at once):

1. What's your role and industry? "What do you do, and in what industry? This helps me tailor everything to your specific context."

2. Why LinkedIn? Present options and allow custom input:

   • A) Lead generation — attract inbound leads and sales conversations
   • B) Personal brand / thought leadership — become a recognized voice
   • C) Job search / career advancement — get noticed by recruiters
   • D) Recruiting — attract talent to your company
   • E) Community building — build a professional community
   • F) Something else — tell me your specific goal

3. Who is your ideal audience? (job titles, industries, company sizes, geographies — be as specific as possible)

4. What's your current LinkedIn activity level?

   • How often do you post? (never / occasionally / weekly / daily)
   • Do you comment on others' posts?
   • How many followers/connections do you have now?

5. What does success look like in 90 days? Offer calibration anchors based on their goal:

   • Lead gen: "X qualified DMs per month"
   • Brand: "X followers + Y avg. impressions per post"
   • Job search: "X recruiter conversations per month"
   • Let them define their own metrics too

6. What's your time budget?

   • Minimal (2-3 hrs/week): 2 posts + 10 min daily engagement
   • Moderate (4-6 hrs/week): 3 posts + 20 min daily engagement
   • All-in (7+ hrs/week): 4-5 posts + 30 min daily engagement + newsletter

Step 2 — Synthesize and confirm

Summarize what you heard back to the user in a concise "strategic brief":

• Their positioning (who they are + who they serve)
• Primary goal + success metrics
• Time budget → recommended cadence
• Content pillars (suggest 3 based on their expertise + audience needs)

Ask: "Does this capture it? Anything to adjust before I build the plan?"

---

Mode 3: 90-Day Growth Plan Generation

Trigger: after goal setting is confirmed, or user says "create the plan."

Step 1 — Read relevant references

Based on the user's goal and time budget, read:

• references/content-strategy.md (always)
• references/engagement-engine.md (always)
• references/audience-strategy.md (if audience isn't clear yet)
• references/tools-and-tracking.md (for KPI setup)

Step 2 — Generate the plan

Write the plan to docs/gtm/linkedin-growth.md relative to the current working directory. If the current directory doesn't seem like a project (e.g., it's ~/.claude or a home directory), ask the user where they'd like the plan saved. Create the directory if it doesn't exist.

The plan should include:

# LinkedIn Growth Plan — [User Name / Handle]

> Generated: [date] | Goal: [primary goal] | Time budget: [X hrs/week]

## Strategic Positioning
- Who you are:
- Who you serve:
- Core value proposition:
- 3 Content Pillars:
  1. [Pillar] — [why this matters to your audience]
  2. [Pillar] — [why this matters to your audience]
  3. [Pillar] — [why this matters to your audience]

## Profile Optimization Checklist
- [ ] Headline rewrite: "[suggested headline]"
- [ ] About section rewrite (draft below)
- [ ] Banner update
- [ ] Featured section: [what to add]
- [ ] Creator Mode: enable with hashtags [#x, #y, #z]
- [ ] CTA setup: [newsletter / calendar link / lead magnet]

## Weekly Rhythm
| Day | Action | Time |
|-----|--------|------|
| Sun | Batch-write 3 posts for the week | 90 min |
| Mon | Post #1 (format: ...) + 60-min engagement window | 30 min |
| Tue | Comment on 10 target accounts | 15 min |
| Wed | Post #2 (format: ...) + 60-min engagement window | 30 min |
| Thu | Comment on 10 target accounts | 15 min |
| Fri | Post #3 (format: ...) + 60-min engagement window | 30 min |
| Sat | Review weekly analytics, note top performer | 15 min |

## 12-Week Roadmap
### Weeks 1-2: Foundation
- Complete profile optimization
- Set up tracking dashboard
- Establish baseline metrics
- Start daily commenting habit

### Weeks 3-4: Content Engine
- Publish first 6 posts across all 3 pillars
- A/B test: hook styles (story vs. data vs. contrarian)
- Build engagement target list (20-30 accounts)

### Weeks 5-6: Amplification
- Launch newsletter (if time budget allows)
- Identify top-performing content pattern
- Expand connection requests (50/week, targeted)

### Weeks 7-8: Optimization
- Double down on winning format + topic
- Repurpose top 3 posts into different formats
- Start engaging with 2nd-degree connections

### Weeks 9-10: Conversion
- Set up CTA (custom button / lead magnet / calendar)
- A/B test: CTA placement strategies
- Review and refine content pillars

### Weeks 11-12: Scale & Review
- Full analytics review: what worked, what didn't
- Build "swipe file" of top 10 posts
- Plan next quarter's content pillars
- Set new 90-day targets

## KPI Dashboard
| Metric | Baseline | Week 4 Target | Week 8 Target | Week 12 Target |
|--------|----------|---------------|---------------|----------------|
| Followers | | | | |
| Avg. impressions/post | | | | |
| Comment rate | | | | |
| Profile views/week | | | | |
| [Goal-specific metric] | | | | |

## Post Templates
[Include 2-3 ready-to-use templates tailored to their content pillars,
adapted from the templates in references/content-strategy.md]

## Engagement Target List Template
| Account | Industry | Why | Last commented | Notes |
|---------|----------|-----|---------------|-------|
| | | | | |

Step 3 — Walk through the plan

After writing the file, highlight the 3 most important first-week actions. Ask if anything needs adjustment. Offer to draft their first post or rewrite their headline/about section.

---

Mode 4: Research Update

Trigger: user provides new LinkedIn research, articles, data, or says "update the LinkedIn knowledge base."

Process

1. Read the new material the user provides.
2. Identify which reference file(s) the new information belongs to.
3. Cross-reference check (mandatory before writing):
   • Extract the key claims from the new material (specific numbers, tactics, recommendations).
   • For each claim, grep across ALL reference files for related keywords to find existing statements on the same topic.
   • If an existing statement conflicts with the new claim, decide:
     • New source is more authoritative/recent → update the old statement, remove the outdated version. Don't leave both.
     • Both sources are credible but disagree → add a > DISPUTED inline block at the relevant location in each affected file, listing both positions with dates and sources.
     • Can't determine which is correct → add > DISPUTED and recommend the user A/B test on their own account.
4. Read the target reference files and integrate:
   • Update existing sections with new data/insights
   • Add new sections if the material covers something not yet documented
   • Update the "Last updated" date at the top of each modified file
5. Summarize what changed: "Updated X sections in Y files. Key new insights: ..." If any DISPUTED markers were added or resolved, list them explicitly.

---

Conversation Flow

The skill should feel like a consulting session, not a quiz. Adapt to wherever the user enters:

• User shares LinkedIn URL → Mode 1 (Diagnosis) → Mode 2 → Mode 3
• User asks "how do I grow on LinkedIn?" → Mode 2 (Goal Setting) → Mode 3
• User says "diagnose my profile" without URL → ask for URL/screenshot → Mode 1
• User provides new research → Mode 4 (Research Update)
• User already has a plan and wants to iterate → read the existing plan file at docs/gtm/linkedin-growth.md, then:
  1. Ask: "What's working? What's not? Any metrics to share?"
  2. Compare their experience against the plan's KPI targets
  3. Identify which content pillars / engagement tactics performed best
  4. Update the plan: adjust cadence, swap underperforming tactics, add new content pillars based on what resonated
  5. Write the updated plan back to the same file

Always ground recommendations in the reference library. When giving advice, briefly explain the "why" (algorithm signal, case study evidence) so the user understands the mechanism, not just the tactic.