linkedin-content-planner

LinkedIn Content Planner

Produce a 7-day LinkedIn plan built around the 3-pillar discipline (Authority 40-50%, Personal Narrative 30-40%, Community 20-30%) used by Justin Welsh, Matt Gray, Jasmin Alic. Optionally adds a Product/Offer pillar at 10-15%.

When to use

• User asks "plan my week" or "what should I post this week"
• User wants to escape ad-hoc shipping and establish rhythm
• Before a launch week (user needs product-pillar alignment)

Input

• Theme (optional): e.g., "AI agents shipping in production", "first 6 months of Co.Actor"
• Audience description: e.g., "B2B founders, AI ops leaders, marketing VPs"
• Pillar mix (optional): defaults to 40% Authority / 30% Narrative / 20% Community / 10% Product
• Posting days (optional): defaults to Tue/Wed/Thu/Fri (4 posts)
• Voice samples (optional): paths to past posts for voice calibration

Output

A markdown plan with:

7-day calendar

Day	Time	Pillar	Format	Hook formula	1-line angle	CTA type
Mon	—	(commenting day)	—	—	—	—
Tue	8:00 AM local	Authority	Text	F7 Odd-Precision Money	"What 3 months of agent ops costs"	Question close
Wed	9:30 AM local	Narrative	Text	F4 Time-Anchor Confession	"Why I stopped publishing for 4 weeks"	Mirror question
Thu	8:00 AM local	Community	Poll	—	"Which metric matters most"	Poll
Fri	9:00 AM local	Authority	Carousel	F10 Contrarian Historical	"AI agencies have been dying since 2023"	Soft offer
Sat/Sun	—	(off)	—	—	—	—

Daily comment targets

For each posting day:

• 3-5 creators to engage (names or archetypes: "peer founders at 5-20k", "VCs with AI thesis", "BigCo CTOs")
• Comment pattern to apply (first-commenter, data-first, answer-their-question)
• Target count: 10-20 substantive comments per day

Weekly inbound-readiness check

• At least 1 vulnerability post (Narrative)
• At least 1 receipt/data post (Authority)
• At least 1 soft offer or CTA-driving post
• Comment strategy includes 70% peers, 20% aspirational, 10% prospects
• No pillar >60% of the week's posts
• No duplicate formula used twice in the same week

Rules

• 3 pillars minimum, 5 maximum. More than 5 dilutes signal.
• 3-5 posts per week. 6+/week triggers cannibalization signal in 360Brew.
• 10-20 comments/day on other creators. Comments drive more inbound than posts.
• Tue/Wed/Thu top for B2B. Avoid Fri after 2 PM, Sat/Sun (B2B 30-50% reach cut).
• One format per pillar per week. Don't stack 3 text posts for Authority — vary.
• Product/Offer pillar max 1 post/week. Overuse kills trust.

Formula → pillar mapping

Pillar	Preferred formulas
Authority	F7 Odd-Precision Money, F10 Contrarian Historical, F8 Paid-vs-Free, F5 Self-Proving Meta
Narrative	F4 Time-Anchor Confession, F3 Year-over-Year Pivot, F9 Curiosity-Gap
Community	F6 Comment-Gate (use sparingly), poll posts, spotlight mentions
Product/Offer	F2 R.I.P. Obituary (when pivoting category), F1 Anaphora (when framing product as fix)

Steps

1. Gather inputs. Ask user for theme, audience, pillar preferences if not provided.
2. Validate pillar mix sums to 100%; warn if any pillar >60%.
3. For each posting day, pick:
   • Pillar (rotate to match mix)
   • Formula from that pillar's bank (don't repeat within 7 days)
   • Format (alternating text / carousel / poll per pillar rules)
   • Specific angle (user provides or skill generates)
   • Posting time (audience-timezone aware)
4. For each posting day, add 3-5 comment targets with suggested pattern.
5. Run inbound-readiness check; flag anything missing.
6. Return as markdown + optional JSON for Notion/Airtable import.

Example

See references/example-plan-week.md for a filled-in 7-day plan.

Files

• SKILL.md — this file
• references/example-plan-week.md — worked example
• references/pillars-framework.md — the 3-pillar discipline explained

Related skills

• linkedin-post-writer — generate each day's draft from the plan
• linkedin-comment-drafter — execute the daily comment targets
• linkedin-engagement-monitor — track inbound from the comment strategy