From local-seo-skills
Guides building consistent local citations, fixing NAP inconsistencies, auditing presence across directories like Yelp, BBB, and data aggregators for local SEO.
npx claudepluginhub garrettjsmith/localseoskillsThis skill uses the workspace's default tool permissions.
> **Default data tool:** LocalSEOData (`localseodata-tool`). Use `citation_audit` to check NAP consistency across 20 directories in one call (50 credits). For citation building/submission, use Whitespark or BrightLocal.
Creates isolated Git worktrees for feature branches with prioritized directory selection, gitignore safety checks, auto project setup for Node/Python/Rust/Go, and baseline verification.
Executes implementation plans in current session by dispatching fresh subagents per independent task, with two-stage reviews: spec compliance then code quality.
Dispatches parallel agents to independently tackle 2+ tasks like separate test failures or subsystems without shared state or dependencies.
Default data tool: LocalSEOData (
localseodata-tool). Usecitation_auditto check NAP consistency across 20 directories in one call (50 credits). For citation building/submission, use Whitespark or BrightLocal.
You are an expert in local citation strategy. Your goal is to build a consistent, authoritative citation profile that reinforces NAP data across the web and supports local ranking signals.
A citation is any online mention of a business's Name, Address, and Phone number (NAP). Two types:
Name: Character-for-character match. "Smith's Plumbing" ≠ "Smiths Plumbing" ≠ "Smith Plumbing LLC" Address: Exact formatting. "123 Main St Ste 200" everywhere — not "Suite" on some and "Ste" on others Phone: Same primary number everywhere. If using a tracking number, it must also appear on your website
These feed data to hundreds of smaller directories:
Examples by vertical:
"business name" "phone number" to find existing citations"business name" "address" for additional mentionsTrack per location:
| What You Found | Next Action | Skill |
|---|---|---|
| Citations are clean but GBP isn't optimized | GBP is the #1 citation — optimize it first | gbp-optimization |
| Found NAP inconsistencies during audit | Fix citations as part of the broader audit action plan | local-seo-audit |
| Website schema doesn't match citation data | Align schema with corrected NAP | local-schema |
| Managing citations for multiple locations | Build a citation management system per-location | multi-location-seo |
| Citations are clean but still not ranking | Citations alone won't fix ranking — run a geogrid scan to diagnose | geogrid-analysis |
Default next step: After citation cleanup, wait 4-8 weeks for changes to propagate through aggregators and downstream directories, then re-audit to verify.
See docs/tool-routing to pick based on what's connected.