From craft-workspace-webconsulting-skills
Optimizes SaaS/web app conversion funnels: page CRO, forms, signups, onboarding, popups/modals, paywalls. Use for improving visitor-to-paid-customer journeys.
npx claudepluginhub dirnbauer/webconsulting-skillsThis skill uses the workspace's default tool permissions.
> **Source:** This skill is adapted from **[AgentKits Marketing](https://github.com/aitytech/agentkits-marketing)**
Provides CRO frameworks for optimizing landing pages, forms, signup flows, onboarding, paywalls, popups, and UI/UX audits across the conversion funnel.
Optimizes conversion rates across landing pages, signup flows, forms, popups, paywalls, and onboarding with prioritized, evidence-based recommendations and A/B test hypotheses.
Audits signup and registration flows to optimize conversion rates. Evaluates steps, form fields, social logins, progress indicators, and error handling.
Share bugs, ideas, or general feedback.
Source: This skill is adapted from AgentKits Marketing by AITYTech. Enterprise-grade AI marketing automation (MIT License).
Full-funnel Conversion Rate Optimization covering every stage from page visit to paid conversion:
Visitor → Page CRO → Form CRO → Signup CRO
↓
Popup CRO (capture abandoners)
↓
New User → Onboarding CRO → Activation
↓
Free User → Paywall CRO → Paid Customer
Optimize lead capture forms, contact forms, demo requests, and quote forms (not signup/registration).
| Fields | Typical Impact |
|---|---|
| 3 fields | Baseline |
| 4-6 fields | 10-25% reduction |
| 7+ fields | 25-50%+ reduction |
For each field, ask:
Email: Single field, inline validation, typo detection
Name: Test single "Name" vs. First/Last split
Phone: Make optional if possible, explain why if required
Message: Make optional, expand on focus
Use when:
Best practices:
Weak: "Submit", "Send"
Strong: "[Action] + [What they get]"
Optimize registration, account creation, and trial activation flows.
| Priority | Fields |
|---|---|
| Essential | Email, Password |
| Often needed | Name |
| Usually deferrable | Company, Role, Team size, Phone |
Single-step works: 3 or fewer fields, simple B2C, high-intent visitors
Multi-step works: More than 3-4 fields, B2B needing segmentation
Progressive commitment pattern:
Optimize post-signup user activation and time-to-value.
The action that correlates most strongly with retention:
| Product Type | Aha Moment |
|---|---|
| Project management | Create first project + add team member |
| Analytics | Install tracking + see first report |
| Design tool | Create first design + export/share |
| Collaboration | Invite first teammate |
| Marketplace | Complete first transaction |
Best practices:
Example item:
☐ Connect your first data source (2 min)
Get real-time insights from your existing tools
[Connect Now]
Empty states are onboarding opportunities:
Optimize popups, modals, overlays, slide-ins, and banners.
| Trigger | When to Use | Example |
|---|---|---|
| Scroll-based (25-50%) | Blog posts, long-form content | "You're halfway through—get more" |
| Exit intent | E-commerce, lead gen | "Wait! Before you go..." |
| Click-triggered | Lead magnets, demos | Zero annoyance |
| Time-based (30-60s) | Proven engagement | General site visitors |
Email Capture: Newsletter subscription
Lead Magnet: Exchange content for email
Exit Intent: Last-chance conversion
Announcement Banner: Site-wide communication
Good: "No thanks", "Maybe later"
Avoid: "No, I don't want to save money" (manipulative)
Optimize in-app paywalls, upgrade screens, and freemium conversion.
| Trigger | Example |
|---|---|
| Feature gates | Click paid-only feature |
| Usage limits | Hit storage/project limit |
| Trial expiration | 7, 3, 1 day warnings |
| Context-triggered | Power user behavior |
Headline: Focus on benefit, not price
Value Demonstration: Preview the feature in action
Social Proof: "X teams use this feature"
CTA: "Upgrade to Pro" (specific)
Escape Hatch: "Continue with Free" (respectful)
[Lock Icon]
This feature is available on Pro
[Feature preview/screenshot]
[Feature name] helps you [benefit]:
• [Specific capability]
• [Specific capability]
[Upgrade to Pro - $X/mo]
[Maybe Later]
Your trial ends in 3 days
What you'll lose:
• [Feature they've used]
• [Data they've created]
What you've accomplished:
• Created X projects
[Continue with Pro - $X/mo]
[Remind me later] [Downgrade to Free]
| Stage | Key Metric | Primary Focus |
|---|---|---|
| Page | Bounce rate, CTA clicks | Value prop clarity, visual hierarchy |
| Form | Completion rate | Reduce fields, clear labels |
| Signup | Signup completion | Minimize friction, social auth |
| Onboarding | Activation rate | Time to aha moment |
| Popup | Conversion rate | Timing, value exchange |
| Paywall | Upgrade rate | Value demonstration |
This skill is based on the excellent work by AITYTech.
Original repository: https://github.com/aitytech/agentkits-marketing
Special thanks to AITYTech for their generous open-source contributions, which helped shape this skill collection. Adapted by webconsulting.at for this skill collection