Generate lead generation content (whitepapers, landing pages, email nurture sequences, webinar outlines, gated checklists) that converts interest into qualified leads using portfolio propositions and solutions. Use this skill when the user asks to 'create a whitepaper', 'landing page', 'email sequence', 'nurture campaign', 'webinar outline', 'gated content', 'lead magnet', 'lead gen', 'conversion content', or wants consideration-stage content designed to capture contact information — even if they don't say 'lead generation' explicitly.
From cogni-marketingnpx claudepluginhub cogni-work/insight-wave --plugin cogni-marketingThis skill is limited to using the following tools:
Guides Next.js Cache Components and Partial Prerendering (PPR) with cacheComponents enabled. Implements 'use cache', cacheLife(), cacheTag(), revalidateTag(), static/dynamic optimization, and cache debugging.
Migrates code, prompts, and API calls from Claude Sonnet 4.0/4.5 or Opus 4.1 to Opus 4.5, updating model strings on Anthropic, AWS, GCP, Azure platforms.
Details PluginEval's skill quality evaluation: 3 layers (static, LLM judge), 10 dimensions, rubrics, formulas, anti-patterns, badges. Use to interpret scores, improve triggering, calibrate thresholds.
Generate conversion-focused content that turns engaged prospects into qualified leads. Lead gen content provides deep value in exchange for contact information. It sits in the consideration stage — the prospect knows they have a problem (from awareness content) and is evaluating approaches.
| Parameter | Required | Description |
|---|---|---|
| market | Yes | Market slug |
| gtm_path | Yes | GTM path theme ID |
| format | No | whitepaper, landing-page, email-nurture, webinar-outline, gated-checklist. If omitted, ask |
marketing-project.json — brand, language, content defaults, CTA stylecontent-strategy.json — narrative angle (especially possibility_promise + solution_proof)Delegate to content-writer agent:
Structure:
Evidence: Heavy — 8-12 TIPS claims with sources. Every section should have at least one data point. Tone: Brand voice +formal +detailed. Authoritative, not salesy.
Structure:
Output as markdown with HTML-semantic sections (for easy conversion to actual landing page).
Structure per sequence:
Each email includes: subject line, preview text, body, CTA, P.S. line. Tone: Brand voice +personal +direct. First person from a specific person (suggest: head of consulting or domain expert).
Structure:
Structure:
Draw items from: portfolio solution phases (what good looks like), TIPS trends (what leading companies do), competitor differentiation (what separates leaders from laggards).
Write to content/lead-generation/ with full frontmatter.
For email sequences, write as single file with email separators:
<!-- Email 1: Delivery (Day 0) -->
...
<!-- Email 2: Value Add (Day 3) -->
...
Update content-strategy.json.
Display next steps:
Generated: {format} ({word_count} words)
File: content/lead-generation/{filename}
Conversion funnel:
↑ Drive traffic with: /demand-gen --format linkedin-post (promote this asset)
→ Follow up with: /sales-enablement (for prospects who convert)
↓ Support sales with: /sales-enablement --format battle-card
Polish: /copywriter {file_path}