From mksc-skills
Routes Marketing Science manuscript tasks to specialized mksc-* skills for topic selection, theory, methods, data analysis, writing, submission, and rebuttal.
How this skill is triggered — by the user, by Claude, or both
Slash command
/mksc-skills:mksc-workflowThe summary Claude sees in its skill listing — used to decide when to auto-load this skill
This is the router. It does not replace any specialized skill; it tells you **which mksc-* skill to use right now** for your Marketing Science manuscript.
This is the router. It does not replace any specialized skill; it tells you which mksc- skill to use right now* for your Marketing Science manuscript.
Default assumption: unless told otherwise, the target is Marketing Science, the flagship quantitative-marketing journal of the INFORMS Society for Marketing Science (ISMS), published by INFORMS. Its editorial statement says it "focuses primarily on articles that answer important research questions in marketing using mathematical modeling." The dominant genres are structural econometric models and analytical (game-theoretic) models; econometrics, ML, surveys, and experiments are welcome only when they develop, test, or rigorously apply a formal model. The non-negotiable bar is therefore: an important marketing question answered through a model, not a reduced-form correlation. Senior Editors and Associate Editors (not standing departmental Area Editors) route the paper; the editor and reviewers will press equally on "does the model identify the effect?" and "what do we learn about marketing?"
Editor-in-Chief: Puneet Manchanda (Michigan Ross), term Jan 1 2025–Dec 31 2027 (renewable through 2030), succeeding Olivier Toubia. Verify the masthead at the editorial-board page; fees and limits change.
| Current symptom | Next skill |
|---|---|
| Question is vague; unsure it needs a formal model or fits MKSC | mksc-topic-selection |
| No model yet; mechanism/identification logic missing | mksc-theory-development |
| Front end ignores structural/analytical precedents | mksc-literature-positioning |
| Unsure: structural vs. analytical vs. causal-ML; estimable? | mksc-methods |
| Have a model and data; estimation, fit, counterfactuals unsettled | mksc-data-analysis |
| Results exist but "primary contribution dimension" is unclear | mksc-contribution-framing |
| Estimate/comparative-statics/counterfactual exhibits are weak | mksc-tables-figures |
| Notation-heavy, buries model intuition, off INFORMS style | mksc-writing-style |
| Ready to submit; need ScholarOne + blinding + replication package | mksc-submission |
| Want to understand double-anonymous SE/AE review | mksc-review-process |
| Received an R&R; need to plan and draft the response | mksc-rebuttal |
mksc-topic-selection — lock a modeling-worthy marketing questionmksc-theory-development — build the analytical/structural model + identificationmksc-literature-positioning — engage the modeling conversation you joinmksc-methods — pick the genre and make the model estimablemksc-data-analysis — estimate, assess fit, run counterfactuals, robustnessmksc-contribution-framing — name the primary contribution dimensionmksc-tables-figures — finalize estimate/counterfactual exhibits in INFORMS stylemksc-writing-style — front-load intuition; INFORMS author-year prosemksc-submission — ScholarOne preflight + replication-ready packagemksc-review-process — set expectations for double-anonymous multi-round reviewmksc-rebuttal — after an R&R, revise then draft the responseDecide the Frontiers vs. regular-article track early: Frontiers is a strict 6,000-word total cap and rewards one dominant contribution dimension. It changes scope, not polish.
mksc-data-analysis before a model exists — MKSC rejects model-free correlation.mksc-tables-figures) before identification is settled.Use this as a second-pass capability check. First lock the demand/supply mechanism, fit evidence, and counterfactual decision margin; then test whether the manuscript addresses quantitative marketing reviewers who read the model through the managerial counterfactual it makes possible.
claim / evidence / blocker / next edit rows so the next pass can patch the manuscript directly.resources/official-source-map.md for volatile rules and name the one unresolved fact that could change the recommendation.npx claudepluginhub brycewang-stanford/awesome-journal-skills --plugin mksc-skillsExplains the double-anonymous Marketing Science review process: SE/AE routing, first-pass criteria, reviewer priorities, and how to interpret decision letters.
Routes manuscript work for Journal of Marketing submissions, directing to specialized jm-* skills for topic selection, theory, methods, analysis, or response to decisions.
Routes manuscript work for JMR from topic selection through rebuttal, classifying papers as behavioral, modeling/econometric, or methods contributions.